Marcelo Gutierrez Email & Phone Number

San Pedro Garza García, Nuevo León, Mx

- Reviewing financial and operational performance against the company’s business plan- Advising clients depending on the impact of their business plan goals- Monitoring, measuring, and analyzing the effectiveness of marketing initiatives in relation to the overall company's goals- Review the quality of the sales and marketing pipeline and spot efficiencies that will make the company get better results- Create scalable processes that ensure best practices in lead generation and database management. - Establish sales objectives by forecasting and developing annual sales projections. - Consultative selling depending on prospect’s needs and opportunities.

San Pedro Garza García, Nuevo León, Mx

Responsible of managing a diversified customer base and ensuring an excellent delivery of inbound marketing services throughout the entire project's life cycle.- Develop inbound marketing strategies by identifying the best techniques and tools to exceed client expectations- Inbound Marketing KPI's monitoring to identify opportunities to fulfill client objectives.- Review customer results and adjust / define strategic actions to ensure short-term results.- Digital Marketing Strategy consultingWe have delivered to our clients up to 22x as ROI in their first year of Inbound Marketing.

San Pedro Garza García, Nuevo León, Mx

- Perform strategy and planning oriented activities including: Current Situation Assessment, Market Potential, Competition Analysis, Research Benchmarks. - Conceptualization, development and execution of digital campaigns (Social Networks, Mailing, Search Engines, Online Advertising).- Budget Integration and Return on Investment Analysis.

Chicago, Il, Us

- Manage information for the existing customer base, developing models of economic analysis to support decision making that contributes to the identification and use of best business development opportunities.- Identify market segments for the different business units and offices, analyzing the characteristics of these markets, challenges, opportunities, strengths and weaknesses.- Identification of potential companies that align with the strategy to generate new business opportunities.- Analysis of market share in the professional services segment and the correlation with different sources of economic indicators.

Madrid, Es

Support and coordinate a project of the evolution of Amadeus' customer segments in the Distribution Business including the project management and methodology. Support the planning process of Amadeus’ Distribution Business including the definition of an annual process and framework of activities.

Madrid, Es

Assist in the area of Marketing Planning principally for the support and coordination of the 2011 Marketing and Business Plans templates, processes and guidelines. Including:• Collect key inputs in terms of structure and format from stakeholders (ACOs, regions, central business units) and produce the template for the Business Plan• Collect key inputs for guidelines and plans from central and regional business units• Project manage the 2011 Business Plan, coordinate workshops and meetings.• Logistic and communication aid in the marketing planning activity• Writing of internal guidelines, framework documents and power point presentations for the 2011 marketing planning• Collaboration in the maintenance of the department’s intranet

Madrid, Es

As-is Analysis of Amadeus Distribution Business

Consultancy Project that consisted on developing a marketing plan for companies, by means of a market investigation and creating strategies to penetrate the marketing niche of corporations.

Master In European Business, Strategic Planning, Marketing, Finance, Human Resources

Master In International Business, Marketing, Human Resources, Strategic Planning, Financial Accountability, Economics

Undergraduate, Project Management, Logistics, Quality, Production