Tina Gu Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

-Collaborated with the User Acquisition and Marketing team to develop creative concepts.-Approached creative design in an A/B testing structure.-Making incremental changes to test different design elements and observing its effects on performance.-Introducing new concepts to test against existing winning creative.-Mentored the Brazil design team to raise the design standard on creative.-Created infographics for various marketing campaign initiatives using Adobe… Show more -Collaborated with the User Acquisition and Marketing team to develop creative concepts.-Approached creative design in an A/B testing structure.-Making incremental changes to test different design elements and observing its effects on performance.-Introducing new concepts to test against existing winning creative.-Mentored the Brazil design team to raise the design standard on creative.-Created infographics for various marketing campaign initiatives using Adobe Illustrator.-Created email images and banners for a PSafe sponsorship with the Golden State Warriors.-Created videos for the following platforms: SnapChat, Unity, Google Ads and Facebook. Show less

San Francisco Bay Area

-50% design, 50% coding to support worldwide sales requests for AdWords platform.-Focused on building interactive design for web using in HTML5/CSS and JavaScript-These designs connected to Google sheets in JSON format.-Helped other teams with creating and video editing.-Trained new hires with dynamic creative development.-Tools used: Google Web Designer, XCode (JSON, CSS, JavaScript), Adobe Creative Cloud.

San Francisco Bay Area

-Helped build the User Acquisition design/creative team.-Worked closely with the marketing team to understand and improve creative KPIs. -Focused on improving CVR and CTR through creative optimizations and developing new creative concepts.-Managed multiple projects concurrently, while maintaining high standards for all creative output.-Designed creative for banners, screenshots, emails, logos and more.-Created advertising storyboards based on games and characters to… Show more -Helped build the User Acquisition design/creative team.-Worked closely with the marketing team to understand and improve creative KPIs. -Focused on improving CVR and CTR through creative optimizations and developing new creative concepts.-Managed multiple projects concurrently, while maintaining high standards for all creative output.-Designed creative for banners, screenshots, emails, logos and more.-Created advertising storyboards based on games and characters to entice users to download games. Show less

San Francisco Bay Area

-Worked closely with the project managers and e-commerce marketing teams to create revenue-generating creative. -Used a data-driven approached when designing new creative. -A/B tested concepts to determine winning banners. -Addressed inconsistencies with creative to continue testing effectiveness.-Consistently achieved winning creative which were turned into Animated Flash banners for further testing.-Mentored design team members to perform their best work.

-Lead Designer and Art Director responsible for creating entertainment media marketing materials. -Designed website, vector characters for both web & mobile and created 2D animation. -Used Adobe After Effects for motion graphic design projects. -Additionally, created graphic novels in vector graphics programs.

Mfa, Computer Art (New Media)

MFA in Computer Art – New Media.

Bfa, Graphic Design

BFA in Graphic Design.