- Prospecting new business opportunities and developing commercial strategies;- Developing automated sales workflows for lead generation and CAC reduction;- Mapping and reactivating inactive clients, focusing on increasing recurrence and LTV;- CRM management, ensuring efficiency in sales cycle monitoring and process optimization;- E-commerce management and business model review;- Migration to a new platform (Shopify) and integration with tools and apps;- Creation and implementation of performance marketing strategies aimed at maximizing ROI;- Customer Relationship Management (CRM), Growth Hacking, and 8+ additional skills.

- Prospecção de novos negócios

- Development of the discovery process to create the MVP for an innovative business model.- Validation of the clothing delivery business model.- Mapping and creation of processes to enable operations.- Creation of the platform and integration with payment methods, logistics, marketing, and communication.- Automation of customer service, logistics, and billing processes.- Ability to lead 15 people and inspire cross-functional teams.- Responsible for product vision and company strategy definition.- Customer interviews to ensure their needs were being met.- Benchmarking of competitors and companies in the segment.- Creation of a roadmap for strategy alignment and collaboration among stakeholders.- Product backlog management collaborating with the UX/Design and development teams.- Sprint planning prioritizing initiatives that deliver the most value to the customer.- Management of the growth funnel (acquisition, activation, retention, referral, and revenue).- Usability testing for KPI optimization and OKR achievement.- Monitoring metrics to analyze operational performance.- Route revision using data for decision-making.- Monitoring of all operational results, both online and physical stores.

- Development and execution of search engine marketing strategies, encompassing both SEO (Search Engine Optimization) and PPC (Pay-Per-Click).- Responsible for creating, managing, and monitoring campaign performance.- Creation of reports that measure business performance metrics and recommendations.

- Analysis to provide critical support to stakeholders for business decisions and initiatives.- Facilitated coordination of cross-functional teams.- Presentation of reports to stakeholders with analyses and recommendations.- Educated client marketing teams, empowering them to make data-driven decisions.- Collaborated with teams to implement optimizations on client websites.

- Analysis of client websites, identifying areas for optimization.- Development of optimization strategy documents and reports with recommendations.- Detailed reviews of campaigns, assessing their effectiveness and identifying areas for improvement.- Presentation of all deliverables to clients, communicating findings, strategies, and results.- Educating clients on SEO best practices during consulting meetings.

- Creation of optimization strategy documents and reports for increasing organic traffic.- Educating clients by providing insights into SEO best practices and digital strategies.- Detailed traffic analyses and reports to offer insights into performance.- Ensuring campaigns effectively reach their target audiences.- Identification of target audiences, analyzing characteristics, behaviors, and media consumption habits.- Negotiation of display media purchases and recommendations for strategic formats.