Guy A Email & Phone Number

Israel

► Users Acquisition: Day-to-day management of all paid acquisition large scale global campaigns. Acquiring users on different paid platforms (Adwords, GDN, Facebook, Bing, YouTube, Linkedin, Quora) & Affiliates program. Execution of tests, collecting and analyzing data, and identifying trends and insights in order to achieve maximum ROI.► Marketing Automation: Plan, map & execute automated nurture campaigns based on marketing personas & lead scoring. Reviewing existing marketing campaigns across the business and automating where appropriate. Using platforms like HubSpot, Marketo, and ActiveCampaign.► B2B Lead Generation: Delivering a steady stream of qualified leads for the organization by executing multi-channel and multi-touch campaigns (advertising, social, emails, SEO, and content).► Growth Hacking: Identity, implement, test, measure, and optimize new growth tactics and marketing channels to support marketing and sales teams' monthly targets.► Reporting: Take full responsibility for tracking conversions, build and manage KPI dashboards; analyze results, and provide learnings & recommendations.► Product & Content Marketing: Storytelling about how your products drive value for users. Drive product positioning, go-to-market, messaging and pricing strategy to achieve increased revenue and market’s share. Create sales enablement collateral and content that helps onboard & guide your users.Funnels for SaaS Companies: ► Acquisition funnel (more Qualified Leads or users),► Activation & Onboarding funnel (more Sales Qualified Leads and active users)► Monetization funnels (Customers Acquisition, higher Customer LTV)► Retention funnels (keep users happy and active)

Results: (1) Helping NetApp's Cloud Service Group achieve their revenue goals. (2) Increase adoption rate of NetApp’s SaaS products. (3) Shorter sales-cycle (increase Sales Velocity)In more detail: ► B2B Lead Generation Using Advertising: Hands-on management of multiple advertising campaigns at a very large scale. Invested >$800K on Google AdWords, Facebook and LinkedIn for qualified leads acquisition and get better marketing campaigns ROI. ► Marketing Automation: Build and execute ad hoc, triggered, and automated campaigns in HubSpot to create E2E Sales funnels for 3 SaaS products. Plan & execute better segmentation (personalization, dynamic content, and experience). Analyze, monitor, report, & optimize email campaign metrics and company KPI’s. ► Behavioral Funnels: Personalized experience for each lead: email messages and offers based on lead’s behavior (e.g., email engagements, requesting a meeting) ► Shorter Sales-Cycle: helped sales teams to increase productivity (prospects & meetings) ► Reduce Churn: getting better engagements with users and increase customer ► Product Marketing: Helped to generate marketing content, execute different MarCom activities to grow brand presence and take part in planning and executing strategic projects.

Results: 10X increase in Business Unit's revenue within 4 years (from 6 to 7-figures)In more detail:► Marketing automation: Build and execute ad hoc, triggered, and automated & personalized email campaigns in Marketo to increase the volume of qualified leads. Plan & execute better segmentation (personalization, dynamic content, and experience). Analyze, monitor, report, & optimize email campaign metrics and company KPI’s.► B2B Lead Generation: managing international campaigns to generate hundreds of leads each month by using paid ads, accurate targeting, lead-magnets, and social media.► Campaigns optimization: conversion rate optimization of landing pages and emails by continually running A/B tests and using best practices.► Retention: make sure customers got great value, created customer success stories, case studies and testimonials to retain existing customers.► Product Marketing: Created engaging product marketing content. Provided the Sales Team with the information it requires to close-win deals. Identify and leverage new marketing opportunities. Helped with product pricing and positioning strategies to achieve the Business Unit’s revenue target.