Guy Arledge Email & Phone Number

Atlanta, Ga

Atlanta, Ga

Parnaby Financial Associates specializes in the arrangement of financing for commercial, multi family, and non-owner occupied residential real estate developments, as well as real estate construction projects. We offer a variety of alternatives for entities that cannot (or choose not to) obtain conventional financing.

Various marketing, communications, and sales support work.

Greater Atlanta Area

Responsible for developing and executing marketing and communications programs to drive sales of Wells open investment fund products. Specific areas of responsibility included creation of sales presentations, development of print and electronic advertising materials. Managed implementation of new media (including provision of voiceover support) such as video conferencing, webcasts, and pre-recorded sales messages. Developed marketing plan to utilize web-based conference calls and attained 33% participation of eligible financial representatives, over 1,000 participants, far exceeding management’s expectations for attendance. Created and implemented a plan that allowed wholesalers to conduct PowerPoint webcasts that included face-to-face video. Trained all sales associates through the use of materials, discussion, and role play (training included on-camera skills). This program, called Wells RealConnect, was widely adopted by the sales teams.

Greater Atlanta Area

Managed Wells’ relationships with broker-dealers in the financial industry located throughout the United States. Received “Excellence in Partnership” award from Wells’ most important partner, LPL–Financial Institutions Services, in 2007 and 2008, the first time that this firm had made the award to the same individual. Developed and implemented product rollout plan for a major new bank account, resulting in highest ever sales for a three month rollout period. Activities conducted with this broker/dealer and others under my oversight experienced annual sales increases ranging from 23% to 400%.

Greater Atlanta Area

Developed and implemented strategies to support sales effort in Iowa, North Dakota, and South Dakota. Achieved 144% of goal for first sales, 115% of overall sales goal. Led sales force in securing attendance of financial advisors in Wells’ due diligence program by achieving 175% of target set by management. Recognized as strong relationship builder and cited as a role model, resulting in promotion to team lead.

Greater Atlanta Area

Created brochures and wrote press releases for new commercial office property acquisitions.Wrote copy and served as agency contact for creation of Wells Real Estate Funds annual report.

Greater Atlanta Area

Developed and implemented first communications and marketing plan for the company, managing media planning, creative development, and advertising placement for all markets. Created innovative website which became a significant source of leasing traffic. Managed the production of award-winning employee communications publication. Twice recognized by the industry with the "Pillars of the Industry" award for annual report.Served as company spokesperson and media contact. Cited as a thought leader in media relations as a result of handling of Gables’ most serious media crisis, an outbreak of “black mold” discovered in several upscale properties in Dallas, Texas.

Greater Atlanta Area

Developed communications plans for corporate and non-profit clients. Provided strategic planning for public relations, advertising, and public service campaigns. Coordinated development of creative materials by advertising agencies and managed media placement. Taught public speaking skills for business executives.

Greater Atlanta Area

Directed all external communications programs, resulting in award-winning publications, video programs, advertising, and public relations campaigns. Reversed 30-year erosion of CARE’s public awareness level by securing national celebrity spokespersons Whoopi Goldberg and Beau Bridges. Met with senior executives at the ABC Television Network and pitched television public service announcements, resulting in their broadcast in Good Morning America and other ABC network programming.Served as CARE’s spokesperson in a wide range of venues around the world, interacting with media and U.S. and foreign government officials including ambassadors, cabinet and military officers, and heads of state. This group included, among others, Secretary of State Colin Powell; Supreme Court Justice Anthony Kennedy; General John Shalikashvili, Chairman of the Joint Chiefs of Staff; the leaders of the United Nations Somalia military and relief effort, Admiral Jonathan Howe and United States Ambassador Robert Oakley; and President Nelson Mandela of South Africa. Coached CARE president to improve his public speaking skills, elevating his performance to a level of competency.

Greater Atlanta Area

Directed $22 million annual broadcast and print advertising campaigns to support product and services marketing for business customers. Approved broadcast and print media buys, all creative materials for all lines of business. Presented campaigns to highest levels of BellSouth management.Managed various employee communications projects, including production of a film highlighting new products of services. This film was shot in three cities and involved Tony and Emmy award-winning actor, E.G. Marshall, as well as the Chairman of BellSouth Corporation, John Clendenin.Managed the contributions budget for BellSouth Corporation, reporting to the Director of the BellSouth Foundation. Reviewed grant applications from various nonprofits and recommended funding when appropriate.