As the Chief Innovation and AI Officer at Gitam BBDO Group, I blend extensive advertising expertise with deep knowledge in AI. With over 20 years of experience as a Chief Creative Officer and CEO of top advertising agencies in Israel like Y&R, BBDO, and Saatchi&Saatchi, I've led award-winning campaigns for global brands including Kimberly Clark, P&G, Colgate, MINI, Frito Lay, Danone, and more.My AI journey began as a founding executive at Hour One AI, where we pioneered virtual humans and created groundbreaking projects for leading global brands. My passion for AI grew with the release of the first generative AI tools, sparking an ongoing enthusiasm for digital creation and the adoption of every new tool that emerges.I'm passionate about merging creativity with technology, driving forward-thinking strategies, and developing innovative ideas to tackle diverse challenges.
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FounderElevaitorTel Aviv District, Israel
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Chief Innovation OfficerGitam Bbdo Feb 2024 - PresentTel Aviv District, IsraelAs Chief Innovation Officer, I establish, lead, and implement AI transformation at Gitam BBDO Group. This includes recruiting generative AI talent, identifying processes for innovation cycles, implementing AI tools, and developing long-term strategies.I oversee the implementation of a comprehensive training program on various AI topics for all group employees, automating repetitive work processes, and fostering a corporate culture based on curiosity and continuous change.In client-facing roles, I lead the development of new services and products that combine technology-based creativity, addressing clients' diverse challenges.Additionally, I position the group as a leader in innovation through strategic collaborations with start-up companies. -
Head Of Managed Services, Creative, ProductionHour One May 2019 - Jan 2023Tel Aviv, IsraelAs a founding executive, I played a crucial role in building the foundations of the company. This included establishing the synthetic characters production department and the managed services department, both pivotal to our operations. I led projects for the company's enterprise customers from inception to completion, ensuring they met our high standards and client expectations.In my role, I actively contributed to business development by exploring new opportunities and verticals, fostering partnerships, and driving growth initiatives that expanded our market presence. -
Global Senior ConsultantFreelance Nov 2017 - Apr 2019Tel Aviv, IsraelAs a Senior Consultant, I advised B2C companies on creative, production, and marketing content, building brand strategies and advertising infrastructure for notable brands. I helped these companies elevate their creative and marketing efforts, effectively reaching their target audience and achieving success.
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Ceo & Chief Creative OfficerYoung & Rubicam Jul 2013 - Jan 2017Tel Aviv - Jaffa, Tel Aviv District, IsraelAs the CEO of Y&R Israel, I led and oversaw strategic development, operations, and the company's P&L. Acting as the face of Y&R, I spearheaded pitches, attracted new business, and built strong relationships with CEOs and company owners. My leadership significantly enhanced business growth by guiding blue-chip companies through the strategic and creative process and formulating innovative advertising, communication, and brand development strategies. -
Deputy Ceo & Chief Creative OfficerGitam Bbdo Feb 2007 - Apr 2012Tel Aviv - Jaffa, Tel Aviv District, IsraelAs Deputy CEO and Chief Creative Officer, I played a key role in broad-based marketing and communications projects aimed at increasing profits, forging new partnerships, enhancing the company's image, and articulating its vision and goals. I successfully secured budgets from Tier 1 customers and managed multiple projects simultaneously. I built and led a motivated and cohesive team of 70 professionals across Creative, Digital, Production, BTL, Studio, and more. My efforts contributed to the company winning numerous creative awards.
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Svp Creative DirectorBbr Saatchi & Saatchi Feb 2003 - Jan 2007Ramat Gan, Tel Aviv District, IsraelAs the SVP Creative Director, I led the creative department, driving the development and implementation of successful media campaigns for top brands. I worked closely with high-level executives and clients to build effective marketing and advertising strategies, delivering outstanding results for leading brands. Under my leadership, I ensured the success of every project and built a reputation for delivering excellence.
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