Guy Beardsley Email & Phone Number

A skilled and accomplished media leader, strategist, planner and buyer with 24 years in the media industry. I have both practical and managerial experience, successfully running a number of media accounts across retail, grocery, healthcare, sport & leisure, motoring and travel. My experience ranges from clients with limited budgets focused on pure performance to clients with budgets of £50m+ where a blend of brand and performance is needed.For the last 14 years I have been privileged to work on and run Aldi UK’s media account. As part of an amazing team of talented and dedicated people, the grocer grew from a tiny market share to a business that has recently overtaken Morrisons into the top 4. During this time, Aldi’s audiences became larger and more diverse, and I proactively took the client from two media channels to 11 over a 7-year period. Each channel contributing to a market leading ROI.In addition to Aldi, I have also worked on the following clientsLOCOG (London Organising Committee for the Olympic Games) running the media account for London 2012 across both brand development and all ticketing sales for the gamesRugby League World Cup. Performance led planning focusing on on-line ticket sales SSL International. Planning and buying for multiple brands including Scholl, Durex, Syndol and Regent medicalPeugeot. Planning for 200+ dealerships, managing the transition away from print into digital channels Warner Leisure, bringing the brand younger and more upmarketClarks UK targeting both Mums and KidsI love the fast-paced nature of retail, the way the market and conditions can change from one day to the next and relish the challenge of every penny invested into media driving the best possible return and generating brand and client fame on the way.

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  University Of Gloucestershire

  Business Studies, Marketing And Finance