Vp Product
CurrentLead REE’s product team and serve on the leadership team, matrix-managing a 300-person global organization across Israel, the UK, and the US, in alignment with company-wide strategic goals.Spearhead the product strategy for the P7-C electric truck, the first full-by-wire U.S.-certified electric truck, achieving $50M+ in orders and supporting 200+ fleet prospects in the first year alone.Develop Data as a Service (DaaS) solutions to boost customer productivity and fleet performance, with integrated cybersecurity measures enhancing data security and operational reliability.Advance Cross-Industry Partnerships with U-Haul (fleet electrification), Penske (leasing), and Geotab (telematics), reinforcing Sustainable Engineering Practices.Lead projects in Autonomous Driving (AD) levels 4 and 5, collaborating with Airbus on autonomous taxi technology for aircraft using REE’s x-by-wire platform.