Commercial Director
• Leading supplier of back-packs and accessories for transporting personal effects catering to consumer segments from students to executives.• Coverage in Mexico, Latin America and the Caribbean.• Reported directly to the CEO. Responsible for the sales and distribution strategies across a spectrum of commercial channels including wholesalers, mass merchants, department stores, specialty stores, catalogue sales, direct mail and on-line sales comprising over 25,000 customers across the… Show more • Leading supplier of back-packs and accessories for transporting personal effects catering to consumer segments from students to executives.• Coverage in Mexico, Latin America and the Caribbean.• Reported directly to the CEO. Responsible for the sales and distribution strategies across a spectrum of commercial channels including wholesalers, mass merchants, department stores, specialty stores, catalogue sales, direct mail and on-line sales comprising over 25,000 customers across the region.• Negotiated licensing terms and contracts with companies such as Disney, Nintendo, Microsoft, Peanuts, Sega, Activision.• Defined the optimal sales force structure.• Responsible for the detailed and accurate sales forecasting.• Created a culture of success for ongoing business and goal achievement.• Surpassed annual sales and profit targets consistently achieving a 5-year comprised growth of 118% from 2014 to 2019.• Undertook the reengineering of the sales division and implemented project management methodology in the sales and marketing initiatives.• Managed key customer and supplier relationships and participated in closing strategic opportunities.• Principal retail accounts: Walmart, Sears, Liverpool, Coppel.• Instrumental in achieving the Great Place To Work certification. Show less