I lead the growth and marketing efforts for the largest SDA company in Israel. This includes international brands such as Ninja, Shark, Remington, Morphy Richards and Russell Hobbs to the Israeli market. I am always on the lookout for new opportunities to expand our reach and drive revenue.My approach to marketing is centered around teamwork and collaboration. I believe that by working closely with our team and leveraging the expertise of others, we can achieve great things.I am also committed to an always on marketing strategy, ensuring that we are constantly engaging with our audience and staying top of mind.I am a digital and data-driven marketer, using data to inform our content and marketing efforts. I strive to create content that breaks through the noise and connects with our audience on a deep level. Overall, my goal is to drive growth and success for Sarig Electric through strategic marketing efforts.In my role as CMO, I am also responsible for maintaining strong relationships with our international suppliers and ensuring smooth communication and collaboration with them.

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I led all digital activities for our clients, including HOT Group, Mizrahi-Tfahot Bank, Castro, Carolina Lemke Berlin, UMI Group, Tadiran, Delek-Menta, and the Academic College of Tel Aviv-Jaffa. This included managing advertising budgets of all scales, creating strategy, media planning, content creation and creative, and developing innovative processes in campaigns and advertisements.I also played a key role in rebuilding the digital division, creating three departments: media, projects, and content/social, and implementing digital transformations. As a member of the board, I had a strong understanding of the overall business strategy and worked closely with top executives to align digital efforts with company goals.In addition to managing a SBU with a budget of 40 million NIS annually, I also led reviews and pitches in the scales of millions of NIS, presenting optimized solutions to clients based on their specific needs. I had a team of over 15 managers and employees under my leadership and was committed to driving growth and success for the digital division and our clients

I Managed the accounts of key customers including HOT Group, Similak, Tadiran Group, Seminar Hakibutzim, and Zeita. This included leading the communicational strategy and aligning it with marketing targets to ensure success for our clients.I managed clients with a budget of 80 million NIS annually and led a team of 6 managers and employees to deliver exceptional results. As a board member, I had a strong understanding of the overall business strategy and worked closely with top executives to ensure that our clients' needs were met.I was dedicated to building strong relationships with my clients and delivering top-quality service to ensure their success and satisfaction.

I Managed the company's business and marketing strategy, as well as the development and execution of the company's business development plan. One of my key responsibilities was leading the acquisition of the "Sheinkin Hotel" in Tel aviv, which involved creating business and marketing plans and profit centers vs. targets, as well as leading due diligence processes.In addition to managing a team of 10 managers and employees, I also served as a board member, ensuring that all business decisions aligned with the overall goals and strategy of the company. I was committed to driving growth and success for Ravid Holdings, and worked tirelessly to develop and implement effective strategies and plans to achieve our business objectives.

I was responsible for managing a portfolio of client accounts, including EL AL, Osem-Nestle, Tnuva, Hamashbir Latzarchan, Mega Bul, Meir Group, Clal Group, Domino's Pizza, The-Marker, Microsoft, and Tel Aviv-Jaffa city hall. With a budget of 85 million NIS annually, I led the marketing strategy for these clients, including branding and new product launches.One of my key achievements was leading the rebranding of the Tnuva Enterprise, the leading dairy company in Israel. I provided professional accompaniment and support throughout the entire process. I also played a key role in the branding of EL AL's new e-commerce website.In addition to managing client accounts, I led a team of 15 managers and employees, including creative, content, and development team members. I created an initiation program for young managers in the agency and led a mentoring workshop for them.I was promoted to the role of Account Supervisor after only six months in the agency, and in 2009, I was awarded "Best Account Manager" in the agency. I also served as an extended board member.