Guy Lapena Email & Phone Number

Northeast

New Jersey

• Educate and train sales staff on Ultra service offerings, systems and processes• Responsible for driving the sales performance and related metrics in order to maximize company revenue• Grow the customer activation and replenishment activities of retailers who are actively selling Ultra as a primary brand in the stores portfolio • Provide competitive and sales feedback in regards to the 181 producing doors within New Jersey• Blitz and educate dealers on all things Ultra in markets where Ultra does not have field support• Maintain and build relationships with store personal as well as our authorized master agents

New Jersey

• Responsible for the growth and management of 34 locations throughout New Jersey selling Boost and Virgin Mobile• Develop sales plans with partner owners to increase activations, build awareness and drive traffic • Review monthly sales goals and expectations for locations with the owners and sales employees • Train store employees on current offerings, products and policies• Provide feedback from the field on competitive challenges and offers affecting Sprint’s prepaid business• Work with store employees and owners to ensure they have the right products in store and inventory is in line with the demands of the business.• Build a funnel of leads to continue the growth of the New Jersey market with new points of sale

New York City

• Create, develop and execute marketing programs and strategies that tie into corporate marketing initiatives in order to grow the Region's business presence.• Work directly in the field with District Managers to address under-performing locations with traffic driving ideas and action plans.• Provide and recommend new marketing tactics to the Sr. Manager Marketing in response to competitive landscape• Execute field initiatives and strategies in conjunction with Corporate and Area marketing activities• Ensure the national brand awareness is localized according to Region's business needs while staying true to the T-Mobile brand• Drive customer awareness of T-Mobile's products and services through traffic driving promotions and events

New York Metro

• Responsible for National Retail account within Costco selling head to head against Verizon and AT&T• Market our products and services toward Costco consumers to gain business share from the competition• Train Sales Reps and Managers on our offerings and products so they are positioned to be knowledgeable and confident in their sales interactions • Set goals and expectations for each location in my module and communicate throughout the month where they were trending and their target• Train Sales Reps and Managers to work around negative customer perceptions they faced in their daily interactions• Solve customer issues beyond the means of the Sales Reps and Managers• Engage in Weekly Side by Side selling events at selected locations within my module

Greater New York City Area

• Responsible for NJ RPS District Manager duties from November 2009 through April 2010 • Last handled 25 authorized dealer locations within Hudson County NJ which produced approximately 1700 new activations a month • Work with store owners and sales representatives to increase sales and revenue • Merchandise and work with accounts to gain prime selling space within retail locations• Train store employees on T-Mobile policies, plans and sales approach strategies• Set sales goals with locations and review their metrics to ensure they reach their goal and understand their performance• Territories included locations in all 5 boroughs and throughout NJ in this position