Guy Mcbride Email & Phone Number

Stepping up to head up sales across Uk Retail Multiples, Convenience and Foodservice together with international expansion, I am delighted to develop plans delivering exciting growth across Dina Foods Bakery, Confectionary and Mediterranean foods categories

Bracknell, England, United Kingdom

Commercial role developing category market read subscriptions to wholesale datasets for FMCG manufacturers. Wholesale clients include Brakes, Bidfood, Bestway, NISA, Costcutter, Stonehouse. Role involves managing/ mentoring team of x4 NAMs, negotiating key contracts, technical systems training and problem solving.

London Area, United Kingdom

Gloucester, United Kingdom

Bracknell

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.As… Show more IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.As a Senior Business Development Manager, I work with key manufacturers across the FMCG industry to help accelerate business growth through big data solutions. Some areas which we can help you with include:➤Market Performance & Strategy➤Consumer & Shopper Intelligence➤Analytics & In-Market Execution➤Media Planning & Forecasting➤Technology IntegrationFor more information, please get in touch at:guy.mcbride@iriworldwide.com Show less

Gloucester, United Kingdom

Developing joint business plans and new business development for national account customers in the HORECA sector.

Horsham

Managing Customer relationships across National Wholesalers (Bidvest/ Brakes/ CRG/etc.) at HO level, together with all National Account contracts and free trade sales. Role encompasses new business development, account management, and strategy direction development for Foodservice Sector. Dealing with Contract Caterers (Compass, Sodexo, etc.), Local Authorities nationally, HORECA (Whitbread, TRG, etc.), Leisure, Travel Sectors. Foodservice NPD introducing European manufacturing capabilities… Show more Managing Customer relationships across National Wholesalers (Bidvest/ Brakes/ CRG/etc.) at HO level, together with all National Account contracts and free trade sales. Role encompasses new business development, account management, and strategy direction development for Foodservice Sector. Dealing with Contract Caterers (Compass, Sodexo, etc.), Local Authorities nationally, HORECA (Whitbread, TRG, etc.), Leisure, Travel Sectors. Foodservice NPD introducing European manufacturing capabilities into UK market where products are appropriate and commercially viable. Show less

Providing Category Management services including market mapping, data interpretation, brand development, and sales/ marketing performance development project management for food & drink manufacturers supplying the convenience/ impulse/ foodservice markets.

Lead Category Management development programme, data gathering and interpretation, resulting in marketing proposition agenda generating +10% growth year on year.Lead customer relationship development of existing and prospective National Account and Independent customers in Foodservice and Convenience channnels. Work with key customers in developing joint business plans.Build effective networks of route to market delivery of branded coffee, tea and cocoa via Distributors, Wholesalers and… Show more Lead Category Management development programme, data gathering and interpretation, resulting in marketing proposition agenda generating +10% growth year on year.Lead customer relationship development of existing and prospective National Account and Independent customers in Foodservice and Convenience channnels. Work with key customers in developing joint business plans.Build effective networks of route to market delivery of branded coffee, tea and cocoa via Distributors, Wholesalers and Cash & Carry.Define the brand communications plan and promotional calendar of activity for Cafedirect Out of Home.Develop products and pack types appropriate to emerging opportunities identified in the Out of Home/ Foodservice markets.Align account management resources to maximise reach in realising the business development opportunities. Show less

Account Manager for Foodservice customer base including Brakes, DBC, Dairy Crest and McDonalds Restaurants. Responsible for all aspects of customer relationship, promotional programmes and P&Ls, together with Category Management programme development.

Developing strategic plans and implementing launch of ambient juice drinks and smoothies into the Retail/ Wholesale/ C&C/ Foodservice markets, for a 'start up' new business. Key successes include:- Listings negotiated with Booker, Dhamecha, Costcutter, Netto and +50 other customers.- Built telemarketing and sampling resource, identifying and reaching every significant retail and foodservice buying point in the UK.- Driven trade awareness campaigns with a series of trade and… Show more Developing strategic plans and implementing launch of ambient juice drinks and smoothies into the Retail/ Wholesale/ C&C/ Foodservice markets, for a 'start up' new business. Key successes include:- Listings negotiated with Booker, Dhamecha, Costcutter, Netto and +50 other customers.- Built telemarketing and sampling resource, identifying and reaching every significant retail and foodservice buying point in the UK.- Driven trade awareness campaigns with a series of trade and consumer shows and PR initiatives.- Developed Category Managment programme with Asda. Show less

Spearheading launch of branded frozen desserts into UK Foodservice wholesalers and End User National Accounts by employing consumer/ category research into an effective national launch.Manage all aspects of supply chain/ import into UK from Sweden including distribution, invoicing and CRM and establishing an office in the UK.Developing sales and marketing plan, implementing successful exhibition programme including Hotelympia and Food & Drink Expo.

Pioneered the development of consultancy, research, and outsourced salesforce services for FMCG manufacturers trying to supply to the UK Foodservice market. Responsible for establishing the strategic direction, the service offer, fee quotation, and delivery of project workload, including Associates recruitment, new business pitches, service delivery and marketing communications. Clients included Nestlé, Wrigley's, Arla, BAR Foods, HP Foods.

Led the sales and marketing intiative for a £25M Tetley Foodservice business delivering to all Operators via the Wholesaler/ C&C network, controlling a marketing budget of £1.3M and a team of nine. Determined the strategic marketing plan and recruited/ mentored sales team (ADs, NAMs, BDMs) and marketing team (SBM, ABM). Achieved market leadership in 2003 (+8% y/y) in declining market with 13% profit growth. Secured Category Leadship role with 3663 and Brakes, and won FWD 'Gold Award' for… Show more Led the sales and marketing intiative for a £25M Tetley Foodservice business delivering to all Operators via the Wholesaler/ C&C network, controlling a marketing budget of £1.3M and a team of nine. Determined the strategic marketing plan and recruited/ mentored sales team (ADs, NAMs, BDMs) and marketing team (SBM, ABM). Achieved market leadership in 2003 (+8% y/y) in declining market with 13% profit growth. Secured Category Leadship role with 3663 and Brakes, and won FWD 'Gold Award' for best branded supplier. Show less

Developed overall sales and trade marketing plans for all National Accounts in Foodservice

Pioneered the sales and marketing plan for complete book range into Grocery Multiples and other retailers. Customers included Sainsbury's. Safeway, Sommerfield, Co-op, Moto. Managed all aspect of sales or return via van sales, Top 20 weekly list update and promotional calendar.

Managing a team of 14 NAMs and NAEs developing commercial agenda within Contract Catering market and supplying wholesalers.

Managed team of 3 NAMs developing commercial agenda with Courage / S&N Brewers. Secured soft drinks supply deal worth £25M

Managed Trusthouse Forte

Managing a team of 9 Vending Sales Executives selling can vending concepts (product/ equipment/ service) to all possible outlets in London and the SE.

Key member of Graduate recruitment panel running selection days for graduate intakes. Running regular induction/ sales training courses, followed by field accompaniment training programmes. Recuited 30 Vending Sales Executives over the period.

Mba, Marketing Strategy

MBA - specialising in Marketing Strategy

Master Of Business Administration - Mba

X4 A Levels And X11 O Levels