Guy Oekerman Email & Phone Number

Lake Oswego, Oregon, United States

Perform analysis of viewer data to find strategic opportunities for audience growth. Provide insights & recommendations to station leadership to leverage existing audiences as well as find market-level opportunities. Assist in creating data-informed decision-making processes with news leadership, marketing, and station leadership.Work closely with new.

Portland, Oregon, United States

Promoted through multiple roles including Account Director in 2021 and Account Manager in 2016. Managed all aspects of Nielsen’s relationship with three key accounts, demonstrating exceptional leadership in managing client relationships and driving revenue growth.

Portland, Oregon, United States

Added regional coverage of multiple markets across 13 DMAs in Oregon, Washington, Montana, & Utah. Corporate Account Lead for TEGNA and Hearst Television. Achieved annual recognition of high performance, including four “Superstar” awards and the 2020 Account Manager of the Year.

Portland, Oregon

Corporate Account Lead for TEGNA and Hearst Television. Evangelized multiple methodology changes, including the conversion of diary markets to passive electronic measurement, integration of Portable People Meters into 46 DMAs, integration or Return Path Data into select Set Meter markets, inclusion of Broadband Only household into local measurement..

Portland, Oregon Area

• Proactively create sales presentations using rating data, spending data, and qualitative information for key business categories
• Produce custom presentations for individual account executives to systematically eliminate buyer objections, reinforce the sales message, and grow revenue opportunities
• Use Nielsen and Rentrak data to diagnose challenges for our locally produced programs and recommend tactics to eliminate the rating challenges
• Collaborate with station management, including the General Manager, News Director, Creative Services Director, and all levels of Sales Management
• Supervise the Research Coordinator and Programming Coordinator
• Highly proficient with Nielsen data and research tools, Rentrak data and research tools, Marshall Marketing data and research tools, Kantar Market Advisor, Kantar Direct Heat, Wide Orbit Media Sales software

Portland, Oregon Area

• As the first Advanced Media Sales Manager in the Oregon office, I developed the local Advanced Media department into a successful revenue center and a model of operational excellence
• Developed sales strategies, training programs, and support systems that led to revenue growth
• Created staff training programs and sales strategies that resulted in116% advertising revenue growth in 2008 in Advanced Media ad sales (Internet banner sales, Video On Demand, Classified On Demand, and Vehix auto.
• Developed and led multi-discipline teams to establish work flow from initial sale to proof-of-performance reporting for all Advanced Media products
• Supervised Advanced Media Operations staff
• Key member of Department Head team, Sales Management team, and ad hoc task forces that were formed to address specific issues and challenges faced by both the Sales Department and the overall Comcast Spotlight.

Greater Seattle Area

• Key Skills: Leadership, strategic planning, project management, market and viewer research, group presentations
• Developed the Research Department into an internal service provider that gave the sales staff the strategies and materials to sell the Fox and WB Network affiliates in Seattle
• Recommended sales strategies and programming changes that increased revenue and rating performance
• Developed Sales Department contingency plans using ratings, sellout rates, and average unit rates to create sales strategies for achieving 100+% of our revenue goals
• Identified buyer objections and then develop sales strategies that allowed us to maintain our share target and average unit rate
• Produced regional economic briefs and strategic planning documents, including television viewing trends, emerging technology reports, and future business challenges for annual strategy meetings

• Key Skills: Strategic planning, market and viewer research and analysis, project management, group presentations
• Created the Research Department to fulfill the needs of an aggressive sales team selling The WB network in Portland
• Also served as Research Director for ACME’s KASY/KWBQ duopoly in Albuquerque as well as performing ad hoc projects for the corporate executive team
• Created all sales materials and print promotional pieces for the station
• Provided sales staff with relevant information regarding viewer levels, demographic information, and the television marketplace

Mba, Business

MBA Program

Bs, Exercise Science

Activities and Societies: Track & Field Team