Guy Perrem Email & Phone Number

County Dublin, Ireland

Dublin 2

Designed innovative research solutions that generated real understanding of consumer behaviour that was then used to devise game-changing brand strategies.The solutions were based on the behavioural economics view of the consumer, so were founded upon understanding, timing, emotion and location. The emphasis was on using innovative platforms to open a window on the consumer world. Traditional methodologies of course were used, still having their place in research.Industry involvement included tourism, fmcg, alcohol, telecoms and packaging.

Dublin

Insight generation: gaining a deep understanding of clients' businesses, brands and market to deliver intelligent insight that helps clients to make better business decisions. Industry sectors:PharmaceuticalUtilitiesFmcgExperienced in: - measuring brand health - assessing brand performance versus strategy - identifying obstacles to brand growth and areas for development - assessing the affect of campaigns on brand - testing ads prior to airing and during campaign to assess achievement of communication objectives- providing suggestions to improve branding and message, as well as the rational and emotional aspects of an adManagement skills:Responsible for all aspects of client serviceEnsuring account team is abreast of latest client strategies and market/category statusMaintaining the highest levels of client serviceBringing learnings from other sectors and markets to clientsDrawing together relevant secondary source dataParticipating in strategy daysFacilitating clients to bring research to a wider audience within their organizationMaximising revenue potential through bringing additional research techniques to bearMaximising revenue potential by securing work with other brands in an organisation.

Graduatship, Marketing

Diploma, Marketing

Marketing

Education record