A freelance content writer and SEO specialist.I'm passionate about helping businesses establish a strong online presence through strategic content marketing. I have extensive experience in marketing strategy and a deep understanding of how to craft the right brand voice for your company. I specialize in creating compelling, data-driven content that resonates and engages with your target audience, leading to real organic traffic growth and lead generation.I'm also well-versed in Google Analytics, Google Search Console and other analytics platforms and well as keyword research with various SEO tools such as Keyword Planner, Ahrefs, SEMRush and Moz. I'm proficient in content management systems like WordPress, HubSpot, and Wix, which allows me to manage and optimize your website content with ease.If you're looking for a freelance content writer with a focus on strategy and results, I'm here to help. Let's work together to create content that will take your business to the next level.Specialties:Search Engine Optimization (SEO)Content WriterContent StrategiesContent CreationOrganic Traffic GrowthKeyword ResearchWebsites AuditsCase StudiesWhite PapersBlogs, Articles, Though LeadershipHuspot, WordPress, Google Analytics, Google Search Console, SEMRush, Ahrefs, Screaming FrogContent MarketingEmail MarketingDigital Marketing StartupsGrowthHolding 3 academic degrees: MBA- IDCMA - Political Science, Hebrew University (GPA: 96)BA - Political Science, Hebrew University (GPA: 93)Feel free to reach out: guypolat@gmail.com
Freelance
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Freelance Digital MarketerFreelance Nov 2019 - PresentProjects include - Community Management - managing Facebook and WhatsApp communities (with 100K+ members) -marketing automation projects (Make, Zapier, Hubspot)- Content Strategies and Management for affiliate and Ecommerce websites - Using Ahrefs, WordPress, Elementor, and WooCommercce- creating, developing, and editing stories according to different customer journeys. - Content creation for various B2B and B2C clients in both Hebrew and English. - Email marketing Automations (MailChimp, Active Trail, Active Campaign) - Social Media - Creating organic posts on Instagram, Facebook, Reddit - Wikipedia - editing and creating pages-Building remote marketing teams - recruiting, sourcing and onboarding of remote marketing teams. Platforms for sourcing and recruiting include: Fiverr, LinkedIn, Upwork, AngelList, and Facebook and using various ATS applications.
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FounderLet Her Fly Mar 2020 - PresentWe empower trailblazing voices - of every shape, size, race, and age. We give the front stage to amazing women and LGBTQ folks from all corners of the world and history. Check it out: https://letherfly.org/
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Content WriterHistory For Children Podcast Dec 2022 - Dec 2023Script writer for the successful History For Children Podcast From Kan Podcasts (in Hebrew). Creating engaging, entertaining scripts and stories for children on various historical topics and figures.
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Recruitment Team Leaderחוש"ן - Hoshen Aug 2019 - Aug 2023Tel Aviv-Yafo, Tel Aviv, Israel- Leading a team of 9 interviewers (on 100 openings per year, across the state). - Owning the recruitment full life-cycle process. That includes - sourcing on social media and different communities, structuring the selection process, collecting and analyzing recruitment data to optimize the funnel and to shorten the time to hire metric. - Managing the onboarding of new recruits and coordinating the basic trainings. -
Seo Project ManagerPenguin Strategies Dec 2020 - Aug 2022Leading SEO & conversion optimization projects for clients. Managing large-scale marketing automation campaigns to increase lead generation (both MQLs and SQLs). Setting up & tracking dashboards and KPIs. Lead scoring & customer journeys & personal creation and optimizations.Setting up marketing automation workflows on HubSpot, Improving websites' performance in ranking, traffic, and performance and loading time on Google PageSpeed. -
Marketing ManagerEmaze Jun 2020 - Dec 2020Tel Aviv, Israel- Website optimizations to increase upgrades & revenue. Increased daily sign-ups by 40% and monthly revenue by 27%. - Email Marketing & Automation - setting up the customer journey's funnels, creating and managing email campaigns- Social Media - working with Hootsuite and other platforms to increase social media ROI and reach. - PPC - creating and optimizing paid campaigns on Google Ads and LinkedIn -
Marketing ManagerWebselenese Apr 2018 - Aug 2019Israel- Team Leader - Built the marketing team from the ground up (hiring and recruiting), as well as managing a team of 3 in-house workers and more than 20 freelancers. Working and negotiating closely with other departments such as Product, R&D, and Translations to make sure processes are completed and goals are achieved.- SEO and Content Mangement - creating and executing the content strategy, including keyword research, linkbuilding, on-page optimization and more. - CRO- A /B testing, building dashboards to monitor KPIs, and in-depth competitor analysis.- Project Management - Implemented information systems and marketing tools to increase effectiveness and productivity. - Outreach and PR - Conducting studies for PR (from concept conception to execution), managing outreach to media outlets and bloggers (including guest posting and link-building). -
Digital & Content Manager - Temporary ProjectsTemporary Projects Sep 2016 - Mar 2018Tel Aviv-Yafo, Tel Aviv, Israel- Team Leader - managing and recruiting volunteers, interns and content writers. - Content Management & Creation: Planning, creating and executing communications with customers in all channels (including PR & social media)- Revenue Optimization & Email Marketing: using segmentation strategies to increase revenues and conversions.Enhancing and optimizing customer touch points and journey to increase retention and commercial opportunities. Planning and delivering CRM strategies encouraging customer retention and customer loyalty
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AdvisorMinistry Of Education, Culture, Sports, Science And Technology Jul 2013 - May 2015Tel-AvivSpeech-writing and preparation of background material needed for meetings and events with Israeli and International personnelConsulting: Responsible for the Inter-governmental Ministerial Committee for Symbols and Ceremonies. Among others, this included coordinating the Time for Women Initiative; the topic for Israel's official 66th Independence Day CeremoniesResponsible for all gender issues in the minister's office. This included leading the Shtauber Committee for the Advancement of Women in Public Service, bringing it to a governmental decision and the integration of it in government officesSocial Media: In charge of the Ministers' social media channels: Facebook page, newsletter and public affairs -
Information And Research CoordinatorPolicy - Government Relations And Cooperate Affairs Oct 2011 - Jun 2013Tel-AvivPolicy is Israel's largest lobbying and governmental relations company, representing leading Israeli & multinational companies, from various industries including finance, energy, telecommunication and pharmaceutics, NGOs, vis-à-vis the Israeli Executive & Legislative Branches.Advising & strategic planning for clients regarding regulatory, legislative & media -related issues. Coordinating all information and research,creating a new internal database and a new crm system, improving customer service and response time.
Guy Polat Education Details
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Marketing -
Political Science
Frequently Asked Questions about Guy Polat
What company does Guy Polat work for?
Guy Polat works for Freelance
What is Guy Polat's role at the current company?
Guy Polat's current role is Community Manager at National Library of Israel | Life Story & Biographical Writing Educator | Creator of Lumina - Trailblazing Women Coloring Books Series | Content Creator.
What schools did Guy Polat attend?
Guy Polat attended Idc Herzliya, The Hebrew University, The Hebrew University.
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