Managing the global commercial activities of the company, which is selling in more than 50 countries worldwide.

1. Managing all the e-commerce, import and export activities of the Company as well as the sales in Israel.2. Responsible for the division’s 300 employees and P&L.3. Managing the Company’s e-commerce import activity – responsible for the relations with the worldwide biggest e-tailers selling to the Israeli consumers (Amazon, Ali Express etc.). 4. Managing the Company’s export activity.5. Responsible for the Company’s commercial e-commerce sales in Israel (B2B and B2C courier services).6. Serving as a member of Company’s executive management team.

1. Responsible for the business unit's P&L and its sales in more than 50 countries.2. Defining the business unit's strategy in the regions, including commercial and marketing strategy.3. Defining the business unit's product launch roadmap, based on market needs and trends.4. Responsible for the business unit's pricing, profitability, KPIs and "go to plan" in the regions.5. Responsible for ongoing discussions with the factories regarding product development, costs, materials, quality control and shipments.6. Defining and leading the business unit’s e-commerce growth strategy. This includes consolidation of a solid plan of the Company’s online selling proposition in Amazon, Amazon Marketplace, online pure players and DTC, 7. Managing all the relevant stakeholders of the supply chain - sales, marketing, project managers, product designers, QA, engineers.8. Serving as a member of the Company's executive management team.Tiny Love is one of Dorel Juvenile's premium brands. Dorel Industries is a Canadian public company and an established corporation that has a respected juvenile division (Dorel's portfolio includes well-known and strong global brands, such as Maxi-Cosi Quinny, Safety 1st, Cosco and Baby Art)

1. Managing the global commercial activity of Tiny Love in 60 countries worldwide.2. Defining Company's worldwide commercial and trade strategy.3. Managing the Company's distributors and local trade companies worldwide.4. Defining local commercial and marketing plans. This includes sales analysis (distribution channel, categories, products and competition), product segmentation, pricing, KSF, meeting with the biggest retailers.5. Defining and leading the Company’s e-commerce strategy. This includes consolidation of a solid plan of the Company’s online selling proposition in Amazon, Amazon Marketplace, online pure players and DTC, 6. Managing Company's point of sale presentation worldwide.7. Managing Company's business development- countries, distribution channels and products.8. Serving as a member of the Company's executive management team.9. Served as Interim CEO of the Company (December 2019 - April 2020).Tiny Love is one of Dorel Juvenile's premium brands. Dorel Industries is a Canadian public company and an established corporation that has a respected juvenile division (Dorel's portfolio includes well-known and strong global brands, such as Maxi-Cosi, Bébé Confort, Quinny, Safety 1st, Cosco and Baby Art).

Managing the worldwide commercial and marketing activities of a leading brand in its segment, through direct work with leading retailers around the globe and with global and local PR and digital agencies.

1.Managing the marketing and sales to EU markets for Keter's indoor storage category.2. Managing the distributors and the relationship of Keter with the biggest retailers in Europe - Leroy Merlin, Carrefour, Lidl, Aldi, Hornbach, Bauhaus, Blokker etc.