Trade Manager – Outdoor Segment / Sales and Distribution division (2010-today)• Responsible for the implementation of the BU’s marketing strategy, through close management of customer relations, aiming to meet sales targets (in hundreds of millions) and market share• Member of Management - Division and Trade; Trade representative to the Business Unit’s Impulse Products Management.• Responsible for developing business plans, annual work agreements and targets for a diversity of retail chains and customers throughout the country.• Effectively manage resources / budgets, maximizing commercial activities by measuring performance against objectives and closing any identified gaps • Responsible for identifying new business opportunities and developing tools and methods to fully utilize customer and market potential• Develop strong, long-lasting relations with customers, internal and external stakeholders• Lead all Divisional interfaces with clients including financial, supply chain, marketing, advertising, PR and logistics

• Active participant in the development and establishment, from inception, of a new, country-wide, sales and distribution operations model, combining joint sales and supply of both dry and chilled goods• Effectively lead a change in logistics and operations methodologies to overcome decrease in grocery stores sales from the feasibility study through development of work plans to staff mentoring & training• Manage Regional Managers and independent Van Sales personnel to meet targets and accelerate growth of customer segment• Successfully lead an increase of 20% in Channel sales after a three-year decline

• Recruit, manage and train 70 Sales employees and managers in diverse categories and products, implementing various sales techniques.• Plan & control discount, investment & overhead budgets in a complex work environment• Responsible for leading Sales to excellence, meeting sales target and maximize business potential• Manage annual revenues ranging ILS 200M

• Manage business relations with leading retail chains, implement Company policies including marketing campaigns and annual work plans

Sharon Branch Manager Strategic Accounts Manager Center & Sharon Manager (Tavori Div)