Guy Schoonmaker Email & Phone Number

Greater Seattle Area

Greater Seattle Area

Building and managing campaigns that drive donor participation among alumni, students and friends of the Foster School of Business.Analyzing, segmenting and targeting audiences to connect constituents with their passions.Utilizing digital marketing outlets (crowdfunding, social media, video) as well as traditional channels to build engagement.

Cambridge, Ma

Built a new email marketing strategy for the Annual Fund centered around urgent campaigns and timely messaging: raised open rates by 30% and click rates by 5%.Managed social media and crowdfunding platforms.Wrote email and social media content.Designed, built and edited landing pages.

Cambridge, Ma

Managed production schedule of long-term direct marketing projects.Coordinated all aspects of direct mail projects with vendors.Managed production of major e-solicitations.Reviewed data, tested and assigned calling pools to students.Managed student assistants.

Boston, Ma

Independently managed annual giving program.Coordinated direct mail program with writers, vendors and creative team.Entered gift and constituent information into Raiser's Edge.Ran reports and queries to capture unique donor information and build relationships.Wrote, edited and designed organization webpage - www.goodwillmass.orgWrote and edited acknowledgement letters to major donors.

Researched statistics daily to create game notes for local and national mediaWrote and edited press releasesServiced local and national media in pregame, in-game, and post game activities

Taught grades 2-4 in basic and intermediate levelsHosted 10 English Camps for advanced learnersCreated and executed lesson plans on a daily basis

Databased and filed sensitive information of disadvantaged familiesEdited "Success Stories" pamphlet for marketing/advertising Head Starts servicesOrganized technical equipment and supervised work force at events and seminars

Tutored and supervised economically disadvantaged youth in reading, writing, and social outingsDrafted letters to local charities seeking funding for various programsHelped organize and run fundraising events, often acting as liaison for players and other VIPsTracked and updated company database to ensure efficient and organized fundraisingOrganized projects and supervised volunteers on a weekly basis

Updated athletic website daily with stories, statistics and photographs for all NU sports teamsRepresented men’s soccer and swimming for Northeastern UniversityCreated game programs with player and team information for fans before every home gameRevised and edited media guides to provide extensive information on teams using Adobe InDesignStayed on recording statistics for two years in basketball, hockey, football, and soccer

Designed brochures, business cards, and promotional products for recruiting purposesOrganized approximately 10 employee eventsRevised company documents to increase office efficiency

Wrote and researched stories monthly to be published in the NU NewsCovered women's and men's crew by interviewing athletes and coaches

Master Of Business Administration (M.B.A.)

Bachelor Of Arts, Journalism