Guy Shepherd

Guy Shepherd Email and Phone Number

Category Strategy and Commercial Capability Consultant @ Guildford, England, GB
Guildford, England, GB
Guy Shepherd's Location
Greater Guildford Area, United Kingdom, United Kingdom
Guy Shepherd's Contact Details

Guy Shepherd personal email

n/a

Guy Shepherd phone numbers

About Guy Shepherd

Category Leader with 12 years Management Consulting experience. Skilled in Retail Category Management, Customer, Category & Shopper Insights, Business Planning, Sales & Commercial Capability training. I advise clients across both Retailers and Manufacturers globally and at a market level building Category & Commercial Capability, supporting clients on their journey towards Category Leadership.

Guy Shepherd's Current Company Details
Freelance

Freelance

Category Strategy and Commercial Capability Consultant
Guildford, England, GB
Guy Shepherd Work Experience Details
  • Freelance
    Category Strategy And Commercial Capability Consultant
    Freelance
    Guildford, England, Gb
  • Freelance
    Category Strategy & Commercial Capability Consultant
    Freelance Oct 2023 - Present
    Working with Category Management Consulting firms on an ad-hoc basis delivering Category Strategy & Commercial Capability training & support
  • The Partnering Group
    Category Management Specialist
    The Partnering Group Sep 2013 - Oct 2023
    Partner in TPG’s International practice.Delivering Category Management consulting and training for both Retailers and Suppliers, in over 20 International Markets for more than 20 different clients.More than 20 years experience in category management, shopper marketing, shopper insights, as well as account management and brand marketing experience.A passion for the shopper, driving simple actionable insight, and delivery in a creative and engaging style.Areas of expertise include:Building Category Capability: Category & Commercial team capability, Shopper Curiosity & Insight, Compelling selling stories.Category Thought Leadership: Shopper Immersion, Category Inspiration workshops, Macro-Trend Generation, Category Reporting & ScorecardingCommercial Excellence: Strategic Planning & Channel strategy, Trade PR & Communications, Cost Increase Rationale, Category based new business development.
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  • Allied Bakeries
    Category Director
    Allied Bakeries Jun 2010 - Aug 2013
    Led the Category & Shopper Marketing team at Allied Bakeries, the largest business within the Grocery group in Associated British Foods (ABF), building category & shopper capability across the commercial function, delivering a bakery category vision, and category growth drivers. Driven a thought leadership programme leading key initiatives around the development of macro-trends, a trade bakery report, customer category inspiration days to drive the innovation agenda, and a shopper immersion programme bringing the shopper to the Allied Bakeries board.Led the category agenda to support winning a £90million contract to supply the UK’s 6th largest retailer (Co-op).Responsible for delivering the insight & rationale for 2 cost-increases that helped realise more than £50million of cost recovery.
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  • Pepsico
    Category Manager Wholesale
    Pepsico 2008 - Jun 2010
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  • Pepsico
    Shopper Insight Manager
    Pepsico Mar 2004 - Mar 2008
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  • Tropicana
    Senior Category Manager
    Tropicana Sep 2002 - Mar 2004
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  • Campbell'S Gb & Ireland
    Senior Category Manager
    Campbell'S Gb & Ireland 2000 - 2002
  • Campbell Soup Company
    Senior Category Manager
    Campbell Soup Company 2000 - 2002
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  • Campbells
    Category Management
    Campbells 1999 - 2002
  • Unilever
    Category Management
    Unilever 1997 - 1999
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  • Van Den Bergh Foods
    Category Management
    Van Den Bergh Foods 1997 - 1999
  • Carlsberg Tetley
    Trade Insight
    Carlsberg Tetley 1994 - 1997
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Guy Shepherd Skills

Customer Insight Shopper Marketing Fmcg Strategy Trade Marketing Grocery Management Consumer Insight Retail Brand Management Business Strategy Marketing Management Strategic Planning Business Planning Fast Moving Consumer Goods Strategic Thinking Merchandising Segmentation Consumer Products Leadership Key Account Development Retail Category Management Category Insights Key Account Management Food Account Management P&l Management New Business Development Market Research Business Development Creativity Marketing Research

Guy Shepherd Education Details

Frequently Asked Questions about Guy Shepherd

What company does Guy Shepherd work for?

Guy Shepherd works for Freelance

What is Guy Shepherd's role at the current company?

Guy Shepherd's current role is Category Strategy and Commercial Capability Consultant.

What is Guy Shepherd's email address?

Guy Shepherd's email address is gu****@****s.co.uk

What is Guy Shepherd's direct phone number?

Guy Shepherd's direct phone number is +4475006*****

What schools did Guy Shepherd attend?

Guy Shepherd attended Kingston University, Bishop Luffa C Of E, Chichester.

What skills is Guy Shepherd known for?

Guy Shepherd has skills like Customer Insight, Shopper Marketing, Fmcg, Strategy, Trade Marketing, Grocery, Management, Consumer Insight, Retail, Brand Management, Business Strategy, Marketing Management.

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