Prepared comprehensive business development plans and led the launch of the collection including tops, bottoms, and accessories. Defined brand goals and formulated authentic concepts for sales and marketing. Created essential properties, such as logos, trademarks, designs, and websites. Optimized production and streamlined delivery by improving processes and procedures. Established partnerships with major retail vendors, such as Nordstrom, Macy’s, Glik’s, Mast General, and West Marine. Worked collectively with companies in the US and Canada.Key Contributions:• Achieved maximum productivity with a small team through concise strategic planning and focus. • Expanded expertise to include all aspects of design for print and web. • Launched a brand in the USA and Canada with distribution to Key Accounts

Managed execution of brand vision and implemented sales strategies. Played an integral part in positioning the Waterman Collection as an efficient, profitable and successful brand. Established brand architecture, trend, and color direction. Hired and managed multi-functional teams. Unified messaging for promotion across all platforms and channels. Ensured adherence to annual budgets. With continues growth and success, I was allowed the freedom to run the brand autonomously to execute the brand vision resulting in the making the Waterman Collection an efficient and successful brand. Key Contributions:• Delivered impactful solutions driving growth of the Quiksilver Waterman Collection from $3M to $30M per year. • Exceeded margin goals and profits by successfully negotiating with vendors.• Styled all Marketing Photoshoots for National and International campaigns.

Supported multiple facets of operations and applied expertise to advise on clothing design, merchandising, and sales. Contributed to key decisions regarding production, garment construction, and color. Helped to drive business revenues from single digits to 30% in total business.