A customer focused growth specialist who excels at tackling complex issues, developing growth strategies at pace using data, and translating strategy to actionable solutions with a clear road map for B2B firms. Adopts a structured goal driven approach to drive commercial outcomes, borne from breadth of experience of generating revenue through lead generation, brand strategy, proposition development and content. Ability to challenge the status quo and think differently to drive impact and engagement with target audiences. A leader with a track record of mobilising teams towards a vision, with an engaging communication style and strong influencing skills to manage internal stakeholders across the business. • Lead Generation – Delivered Digital Marketing transformation at a leading international offshore law firm, creating a new digital ABM strategy across a key business line delivering 200+ leads in 8 weeks, 38% over target.• Brand Strategy – Created an insight lead brand strategy for Digicel that was executed TTL plus an award winning ATL launch campaign to drive awareness and engagement. Store footfall increased by 41% during the campaign and in the following 18 months NPS increased to +40 from -3.• Driving change for commercial growth - Transformed perceptions internally and externally to create a customer centric, insight hungry team using data, executing digitally, transforming commercial performance delivering 70% uplift on pipeline YoY at Truphone.• Proposition development - A transformed proposition strategy for O2 growing revenue in a declining sector to £425m and profit of £321m, delivering market beating margin performance, by rebuilding the core proposition and managing a multi-channel TTL campaign.• Content and campaign leadership – Transformed the customer engagement strategy for Priority at O2 to a single strategy, ‘Fan Creation’ covering SMS, email, push, MMS, digital display, organic and paid social and display managing multiple agencies to deliver positive ROI at key stages of the customer lifecycle.