Guy Thornton Email & Phone Number

London, Gb

Greenwich, Ct, Us

Working as a fractional CMO supporting a wide range of businesses and agencies globally on business growth programmes such lead generation, brand and proposition strategy and content creation. Deep experience gaining commitment and engagement via internal engagement that builds long term vision with short term commercial goals.

Clerkenwell, England, Gb

Identified as a leader with track record of delivering total marketing transformation in B2C environments and challenged to lead a B2B SaaS scale up on the same path. I created a place and a role a bold and disruptive digital first brand and product marketing approach in a business that was very insular and obsessed with its features and technology.● Customer obsessed - Grew inbound leads and increased lead conversion by 41% by designing and building a fully automated lead nurture process for 5 audiences.● Growth roadmap – Lead the creation of a ‘growth roadmap’ an 18-month program of marketing and commercial transformation that within 6 months lead to record Q1 performance in company history.

London, Gb

Headhunted to build Loyalty by design across News UK with an initial focus on The Sun and The Times. Within 3 months I led a strategic review of Sun Savers and Times+ and initiated delivery of a Times+ Evolution strategy which gained board approval and moved to execution.

Reading, England, Gb

Chosen to lead a new focus on Priority for O2. With over 3m active customers, I lead a review of the Priority proposition, re-establishing it as the no1 brand proof point for O2, culminating in a significant ATL campaign in July 19 where active usage increase by 24%.

Kingston, Jm

Reporting to the CEO, I was chosen to lead a total brand transformation for Digicel in Cayman, within 12 weeks the new proposition and creative was live, that in just shy of 2 years had driven a dramatic increase in customer NPS from -3 to +40. The second phase to the role was then launching this successful strategy across 3 territories, covering 27 countries.

Reading, England, Gb

Leading a matrix team delivering 3.6m gross connections with an annual budget of £10.5m.A transformed proposition strategy grew revenue in a declining sector to £425m and profit of £321m, delivering market beating margin performance, by rebuilding the core proposition and successfully launching in market.

Reading, England, Gb

- O2 Refresh was a market changing proposition and I lead the Marketing for the project for 3 months up to launch, coordinating final details of proposition delivery, brand and DR comms, channel execution, internal comms and training and in store education- Owning and developing O2 Recycle and building it to be a key trading tool with-in O2 Refresh and delivering a 21% increase in volume YOY and in 2014 planning to deliver £4.7m profit from £0 in 2013.

Reading, England, Gb

- Ownership of 2013 marketing strategy from inception, presentation and implementation - Solely responsible for 2013 forecast development based on internal and external factors and justify £1.2m budget allocation and phasing

Middlesex, England, Gb

Multi-media engagement campaigns• Working on Anytime + to drive engagement and usage of the service. Utilising DM, Emal and SMS to create linked messaging cut through.• This programme in 4 weeks drove usage up by 25% and retention of these customers improved by 2%Retention programmes• Working on Sky movies to instantly start communicating with customers as soon as they join communicating breadth of the offer and the calendar of great content to stop customers spinning in January.

London, Gb

Fulham FC- TTL acquisition campaigns utilising numerous media and maximising online sales channel. - The 2009/10 Season Ticket campaign for FFC delivered 40% uptake on Season tickets and up sell increased by 48% increasing average spend per ticket by $14 per ticket.- Other campaigns include the Fulham 09/10 kit launch and membership programmeThe Carphone Warehouse- I worked across all Customer Marketing teams, Loyalty, Retention and Acquisition delivering through the line campaigns managing numerous internal and external stakeholders.- Notable campaigns include the 4 phase Christmas campaign contacting over 4 million people across a 3 week period across email, DM, TV, press and local media. The key mechanic to this campaign was an online flash based game, which achieved over 300,000 plays in the 10 days it was live. People management- I started managing 1 account executive and currently have 2 account executives and 1 account manager working with me.Creative Input- Full creative management from brief writing, presentation of concepts and full scale project management in multimedia campaigns.- I have a passion for creative ideas and concepts and feel passionately that they should be protected from stakeholder feedbackForecast management- Full forecast management and planning for The Carphone Warehouse and Fulham FC managing targets of £1.34m across 5 internal teamsDigital loyalty initiatives- Developing full digital campaigns for CPW utilising email and web and social platforms to help increase loyalty and engagement with the brand and increase propensity to upgrade.Strategic planning- Development of Inlife customer journey for mobile phone contract customers. We developed a detailed plan by segment by month. Over the initial 6 month period upgrade rate rose by 3%, generating an extra £4.5M revenue.

London, Gb

Campaign Managemento Involved in initial brief from client and work through each stage in campaign development such as creative and copy development to managing media schedule and supply of advertisingo Main media includes Sunday Times, Daily Telegraph, The Times, Financial Times and Mail on SundayBrand developmento Evolving logo and look and feel to enhance current and new collateral plus aid the development of brand buildingRelationship marketingo Involved in developing campaign such as owners events and direct mailo Tracking effectiveness of DM & EDM o Planning and managing owners eventsTime managemento Working across up to 6 clients, with up to 40 current jobs for the busiest clientso Management of up to 4 media schedules, all with differing deadlinesPeople managemento Internal Stakeholders - Briefing studio, managing designers and pushing though work to meet deadlines whilst keep strong relationships with the design teamo External Stakeholders - Managing client expectations and building trust to help the agency press its options and knowledge into all work created

• Agency Management (creative and PR)• Brand development• Managing European PR & Marketing• Budget definition and control• Campaign definition, management & evaluation• Relationship marketing• Web & e-commerce development

• Managing point of sale material • Advertising • Managing stock levels • Internal Communication• B to B communication

Business Studies, Business

Education record