Musketeer / On-Premise Specialist
The Musketeer role is often referred to as an On-Premise specialist, consultant or account manager. Red Bull Musketeers are responsible for the sales and marketing of all On-Premise venues, events and festivals. I am lucky enough to have a diverse territory, spanning right throughout North Metro Victoria, the snowfields and Tasmania. My role encompasses both marketing and sales, focusing on consulting venue owners and event organisers on how they can capitalise on their Energy Drink category whilst encapsulating consumers and industry with unique offerings and experiences. A large focus of my role is to constantly detect business opportunities and trends in my territory, building up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset. I encompass the 'Art Of Musketeer' behaviours of: Do it now approach, Solution orientated, Connected to the Industry, Strong Relationships with Customers. Musketeers are often seen as the individual connected to the industry and the go to person for all customers, promoters and opinion leaders to understand what is happening in their venues and territories. This understanding and building of relationships is the key advantage for the Red Bull On-Premise team. The main responsibilities of my role include: - Customer Management - Event Activation - Market Research and Digital Marketing Strategies - Administration including Contract Drafting - On Premise Marketing to both consumers and industry Some highlights of my role:- 2016 Australia Formula 1 On-Premise on track sales and execution manager- 2016 Wings For Life World Run Aid station manager- 2015 Red Bull Billy Cart Sydney lost child and safety manager- Multiple festival activations including Laneway, Listen Out, Stereo, Soundwave, Strawberry fields and Carl Cox PURE-Multiple paragastronomy activations including Rites of Passage 15+16, Novel music events and Alison Wonderland warehouse events