Customer Experience & Tech Marketing Leader | BDO Israel | Reichman University LecturerThe synergy between my consultancy role and academic insights empowers organizations to harness the transformative power of strategic marketing and customer centricity.Summary:Dr. Guy Yogev is a seasoned marketing and customer experience professional with over 20 years of experience. He leverages his deep academic background (PhD in Marketing, Tel Aviv University) to deliver cutting-edge consulting services as the Head of BDO Marketing & Customer Management at BDO Israel.Previously, Guy held leadership positions like CEO of YCG Customer Strategies and Co-founder of SociaLasso Social Media Marketing and Ransys feedback technologies. He brings a wealth of consulting expertise in Marketing Strategy, CX, Data Science, Service Excellence, Voice of Customer (VoC), Loyalty & Engagement Marketing, and B2B Strategy.As a passionate educator, Guy is a lecturer of Marketing at Reichman University, specializing in Customer-Centric Marketing and Hi-Tech Marketing. Prior to that he was a lecturer in the MBA programs of Tel Aviv University and Ben Gurion University.Contact:Connect with Guy directly on LinkedIn or reach him at guyycg@gmail.com.Specialties:• Marketing Strategy• Customer Experience Management (CX)• Data Science• Tech & Innovation Marketing• Loyalty & Engagement Marketing• B2B Marketing• Voice of Customer (VoC) Programs• Business and Revenue Models