Guy Barretta "The Coo Guy" Email & Phone Number

Scotch Plains, Nj

As the President and CEO of Barretta Consulting, I bring over 25 years of invaluable experience in the small business and real estate industries. My journey in this dynamic field has been multifaceted, encompassing roles as an Agent, Regional Vice President, Strategy Director, Chief Operating Officer and Consultant.Beyond the professional realm, my journey reflects a deep commitment to understanding the challenges entrepreneurs face daily. This commitment led me to found Barretta Consulting, driven by a mission to "guide your strategy one success at a time." As a Fractional COO, I specialize in helping business owners manage day-to-day operations effectively without breaking the bank, allowing them to concentrate on the core aspects of their business.* Fractional COO and Business Consultant to residential and commercial real estate brokerages as well as to small to medium size businesses throughout the United States. *Assist brokerages and companies with growth, strategy, operational efficiency and recruiting.* Work with companies and brokerages to help them with the operational decisions they cannot get to including new technologies to implement, streamlining of internal processes and putting together training and development programs for employees, agents and associates.

United States

The Coinbase for Real Estate80% of Millennials, Gen Z can’t afford real estate and nearly 99.9% of people can’t invest in the $80 Trillion real estate market worldwide. We created a platform similar to Airnbnb that tokenizes any type of real estate from around the world and allows anyone to invest for as low as $50. Now we’re giving people access to real estate that otherwise couldn’t afford it.OPEN SOURCEWe believe open source for blockchain allows for greater transparency to the public. Open source code gives investors the opportunity to do their own research and personally vet the projects they buy into.DECENTRALIZEDFor too long, financial institutions have been centralized entities, focused only on creating wealth for themselves and their shareholders. Decentralization puts the power back in the hands of the people.TRANSPARENTDeFi is all about transparency.WIth open-source code and smart contracts, anyone can audit their investment.COMMUNITY DRIVENWhether a project succeeds or fails rests solely in the hands of the community. In the DeFi movement, your voice matters.

New York, New York, United States

Advisor to Rob Guthy, founder of Forward Club, a card-based membership club for ambitious, status minded young professionals, seeking a local community of social and professional engagements. This is a start-up lifestyle brand that will be writing an amazing story.

Scotch Plains, New Jersey, United States

Aspire Partners has pioneered innovative B2B services that create operational efficiencies and cost savings for companies of all sizes and industries.Our solutions address inflation companies are currently facing, profitability, and skyrocketing expenses. These services are at no cost to you or your clients.I work with small businesses to help them realize cost savings in their business through Business Process Automation, Credit Card Streamlining, Medical Payment Assistance, Shipping Efficiencies and the Implementation of new merchant processing. My goal is to figure out how to give you either time or money back in your business and life. We can set up a free consultation with a number of my partners.

Kingston, New York, United States

*Demonstrated financial acumen by meticulously managing monthly P&L, implementing cost-saving measures, and identifying areas for improvement.*Recruited and onboarded top-tier agents, driving business growth and expanding the talent pool.*Leveraged technology expertise to identify and implement effective solutions for organizational advancement.*Led marketing department to develop a clear brand message and implement cutting-edge tools for enhanced efficiency and innovation.*Spearheaded adoption of a compelling value proposition and mission statement, guiding strategic decision-making and driving accelerated growth.*Pioneered revenue streams through strategic partnerships, securing additional sources of income for the organization.*Developed and implemented the first-ever Workers Almanac, enhancing productivity and access to crucial information.*Streamlined learning and development programs to accelerate professional growth and improve performance.*Provided daily support to managers and staff, fostering a culture of success.*Identified and secured prime locations for new offices, expanding market reach.*Actively pursued merger and acquisition opportunities to solidify market share and capitalize on synergistic opportunities.

Madison, Nj

* Achieved an outstanding 98% renewal rate, demonstrating exceptional client retention and satisfaction.* Collaborated closely with CEO, COO, and National VP of Field Services at Coldwell Banker to enhance renewal strategy and provide regular reporting.* Streamlined internal renewal and seller strategy processes by partnering with Finance, Contract Administration, and Legal teams.*Optimized the transition process for new and existing affiliates, ensuring smooth onboarding and operational effectiveness.*Generated over $228 million in revenue through the seller strategy process within 2 years, showcasing financial outcomes and value generation.*Developed and managed annual renewal budgets, maintaining fiscal responsibility and budgetary compliance.*Collaborated with the Coldwell Banker Franchise Sales team to identify new growth opportunities and drive business expansion.*Fostered strong relationships with top affiliates through enhanced VIP experiences in Madison, NJ.*Coordinated cross-functionally within the Coldwell Banker brand to ensure high service standards and comprehensive affiliate support.

Madison, Nj

*Drove Coldwell Banker brand growth across 12 states by converting unaffiliated firms, expanding market presence and footprint.*Strategically completed mergers, acquisitions, start-ups, and roll-ins to grow the affiliate base, increasing market share and competitiveness.*Pioneered initiatives with affiliates to attract top-tier agents, driving talent acquisition and reinforcing brand reputation.*Conducted extensive market research using advanced tools, identifying untapped markets and driving successful business opportunities.*Generated over $45 million of new gross commission income within three years, showcasing exceptional revenue growth.*Engaged with 20 unaffiliated firms, effectively communicating brand value and attracting them to join the Coldwell Banker network.*Led transformative sale of a Coldwell Banker affiliate, creating the second-largest affiliate in the New England region.*Recognized as a Quota Achiever in 2016 and Top Collaborator in 2015, highlighting exceptional performance and collaborative skills.

New York, Ny

*Delivered compelling presentations on web-based compliance technology, fostering strong client relationships through impactful meetings.*Served as an authority on NYC real estate compliance, ensuring adherence to regulations from entities like FDNY, DOB, ECB, and HPD.*Coordinated and led new initiatives and product launches, aligning business objectives with strategic priorities.*Cultivated relationships with key stakeholders in the real estate industry, fostering partnerships with prominent entities for sustained business growth.

New York, Ny

*Excelled in prospecting, pitching, negotiating, and closing high-value mobile/social marketing deals, delivering growth.*Established enduring partnerships with Fortune 500 brands, leading real estate companies, and top-tier agencies, showcasing a proven track record of relationship-building with industry giants.*Built and led an agile 4-person sales team, implementing tracking systems, managing budgets, and exceeding sales targets.

Greater New York City Area

As a Board Member I helped to create policies and procedures to move this organization forward. I particularly worked with the organization with regards to Social Media capabilities to get our message out.

.*Tasked with overseeing the day to day operations of our Sales and Account Management teams.*Managed the larger clients on our platform to help them achieve the best ROI and potential.*Created vendor partnerships with Advertising and Digital Marketing Agencies that specialize in Display, Text, Mobile and Video campaigns.*Introduced processes and benchmarks with regards to the sale of our Mobile, Display and Video products across our network. *Collaborated with our Executive Management Team to improve our internal capabilities.

*Private consultant to new investment buyers throughout New Jersey.*Provided new investment real estate owners with market trend analysis as well as periodic updates on changes in land use, zoning, current news relating to their properties and updates on new listings in their geographic area of expertise.*Analyzed deal memoranda, leasing documents and broker information on behalf of clients.*Originated construction, acquisition and finance opportunities. *Arranged debt and equity financing for the purchase and acquisition of value add portfolios and investment real estate.

*Handled the sale and marketing of Investment Real Estate in the Lower Hudson Valley and New Jersey. Opened a new market for the Kislak Company, Inc.*Analysis of properties through three methods. Discounted Cash Flow, Comparable Sales and Present Value Analysis.*Created database of property owners utilizing Microsoft Access.

*Managed real estate team to achieve our market goals. *Successfully marketed and sold over $180,000,000 worth of investment real estate.*Provided sellers with valuations of real estate utilizing the income approach, sales comparison approach, discounted cash flow approach and residual land value analysis when applicable.*Analysis and research of historical demand, financing measures, interest rate fluctuations and pricing data for the projection of future market movement.*Marketed properties through cold calling, negotiation, internet advertising and targeted mailings.*Drafted deal memoranda to expedite the closing process on behalf of sellers.

Worked For Hotjobs.com and was one of the original 20 employees to work for the start-up. *Exceeded 100% of forecasted goals consistently.*Generated over $5 million in new revenue for HotJobs.*Packaged and sold targeted media campaigns (CPM, Keywords, Sponsorships, Email Marketing) throughout The Yahoo! Network.*Sold the 5th highest revenue producing deal in the history of the New York office: SAIC $184,000.*Collaborated internally on product enhancements, advertising initiatives, and business development strategies.*Presented all of our products including: Softshoe applicant tracking system, Career Expos and HotJobs.com to HR professionals in all markets and industries.*Attained new leads by prospecting through three forms: internet, magazines and newspapers.*Cold Called and presented HotJobs products through web based demonstrations and onsite consultations.*Forged relationships with a number of Fortune 500 companies including: SAIC, Oxford Health Plans, Unilever and Fifth Third Bancorp.Events Sales Manager: November 2000 – November 2001*Promoted to Events Sales Manager to oversee the sales of booth space at our Career Expos across the country as well as our unique industry specific recruiting events.*Implemented sales strategies, solutions and incentives to over 200 account executives in conjunction with the sales of our recruiting events.*Acted as liaison between national sales force & our events department to achieve forecasted goals.*Worked with individual Account Executives to accrue supplemental revenue from our accounts.*Forged a new relationship with the NAACP to bring our career expo to their National Convention as well as creating their first targeted banner advertising campaign throughout Yahoo!

*Attained 100% of goal through the first six months of performing required duties.*Sold full suite of Microsoft Sidewalk advertising products including Keywords, Category Sponsors, Banner Advertising and Website Creation.*Aided in the creation of websites for companies in the New York Metropolitan area.*Generated new accounts that advertised on the Microsoft Sidewalk Site. *Created cross promotional advertising campaigns for small businesses throughout the five boroughs.*Established lucrative relationships with key first time internet advertisers such as New York Restaurant Group, Chelsea Piers, New York Golf and M. Slavin Seafood.

Mba, Strategy And Management

Activities and Societies: Traveled abroad to Budapest, Hungary and Prague, Czech Republic as a representative for the City University.

Arts And Sciences, Political Science And History

Activities and Societies: Model United Nations, Intramurals, College Republicans. Delegate to the CPAC conference.Graduated in four years.

Education record