Guy B. Email & Phone Number

Israel

Head of Design in the Brands and Agencies Team.- Help Design agencies to create Digital campaigns for their brands (printing and e-commerce)- Form alliance with D&Ad to create digtal campaigns- Create new creative tools to add to the creative suite HP develops

Nes Ziyyona, Central, Israel

Marketing lead of a new ~$15M HW product development project from definition to release:•Basic market research, target-customer interviews and requirements definition•Product life cycle management with R&D counterparts – MRD, spec, timelines, managing trade-offs•Defining needed 3rd party partner sub-systems, screening potential partners, setting up strategic relations and MoU•Presenting and gaining support from senior management and stakeholders across organization – both… Show more Marketing lead of a new ~$15M HW product development project from definition to release:•Basic market research, target-customer interviews and requirements definition•Product life cycle management with R&D counterparts – MRD, spec, timelines, managing trade-offs•Defining needed 3rd party partner sub-systems, screening potential partners, setting up strategic relations and MoU•Presenting and gaining support from senior management and stakeholders across organization – both locally (Indigo in Israel) and in the greater HP (corporate in NA and Europe)•Locating, screening and selecting beta customers, then leading the beta engagement process – defining priorities, driving on-site tests, managing communication and contracts•Setting up GTM plans and infrastructure, including preliminary funnel building and customer selling cycles, defining business plan and goals•Leading market communications – PRs, trade shows, customer events, collateral, samples Show less

Israel

• Optimizing customers workflows.• Application Specialist.• Developed custom solutions for the Transactional market, using our product "PrintBOS".• Postscript and PDF troubleshooting.

Tel Aviv, Israel

• Effectively plan, execute and oversee full international print production roll-out in collaboration with client’s scope, schedules and budget constraints.• Develop interior and exterior back-lit storefront solutions revolving around store fixtures, signage, LED technology and other marketing materials.• Design and produce prototype for retail storefront displays to meet client’s marketing demands.• Manage all client relations and correspondence, and spearhead all projects relating… Show more • Effectively plan, execute and oversee full international print production roll-out in collaboration with client’s scope, schedules and budget constraints.• Develop interior and exterior back-lit storefront solutions revolving around store fixtures, signage, LED technology and other marketing materials.• Design and produce prototype for retail storefront displays to meet client’s marketing demands.• Manage all client relations and correspondence, and spearhead all projects relating to specific clients.• Write and illustrate cohesive installation guides for a variety of retail products, to be distributed to clientele's General Contractors internationally.• Prepare all files for print, utilizing Litho/Offset Printing, Screen Printing, Digital Printing and Flexographic Printing technologies.• Conduct Research and Development for new brand products.• Clientele consists of/but is not limited to Bath and Body Works, Express, and White Barn Candle Company of Limited Brands. Show less

Bachelor'S Degree, Business Administration And Management, General

Bachelor'S Degree, Visual Communications

Engineer'S Degree, Printmaking