The Global Destination Sustainability Movement is a collaborative platform that acts to catalyse transformation in the tourism and events industry, by engaging, inspiring and enabling destinations to become more regenerative, flourishing and resilient places to visit, meet and live in. The GDS-Movement serves to accelerate the transformation from destination marketing at whatever cost, towards destination management and stewardship that offers shared value. We work with over 110 pioneering municipalities, destination management organisations and convention bureau to facilitate the development of regenerative strategies, skill sets and mindsets that will enable destinations of the future to thrive. The foundation of the GDS-Movement is the GDS-Index; the global standard for benchmarking and improving sustainable destination performance.

Subject matter expert supporting MCI management and operational teams to create and deliver sustainable events and digital engagement strategies

Inspired, created and developed the sustainability programme at MCI; the world largest integrated events, communications and association management company ($500million turnover). Led a team of project managers and consultants across 60+ offices, that implemented a business strategy that achieved significant triple bottom line success and positioned MCI to be an industry leading sustainability pioneer: Developed a management consulting practice that worked globally from board to operational level to deliver sustainability advisory services. Clients included:- Strategy: Over 40 governments, municipalities, and destination management organisations including Barcelona, Copenhagen, Dubai, Gothenburg, Korea, Singapore, Stockholm, Seoul, Thailand, UAE - Stakeholder Engagement and Coalition Building: UNFCC, UNEP, UNGC, UNCBD, Sustainable Brands, GRI, WBCSD, Smart City Council- Event Strategy: DO Smart City, World Business Summit on Climate Change, Rio +20, COP11, COP15, Responsible Business Summit, Bristol 2015 European Green Capital, Society for Conservation Biology- Management System Development and Certification: EU Presidency, Marina Bay Sands, Venetian Macau, SAP, Symantec, Goldman Sachs- Standards Development. Korean, Thai, Singapore and Mexican Governments, UNFCC, UNEP, ISO and GRIKey Achievements- Reduced MCI’s carbon footprint by 20%- Empowered talent to volunteer over 20,000 hours and raise €6million for community and conservation initiatives.- Led teams to win, create and organise over 1000 events about sustainable development, Smart Cities and energy.- Produced over 30 sustainability reports, research papers and publications for MCI, clients and NGOs. - Actively participated in the development and implementation of 7 international and national sustainability standards (ISO, GRI, ASTM), and 3 guidebooks for the UN.

Founded MCI in Spain, and developed to being one of the leading event agencies in Spain. Operations in BCN and MAD with a staff of 50. Member of global management board.Initiator of the MCI CSR program. Implemented major sustainability project across the MCI group network.

Teach Regenerative Leadership and Innovation within the CEMS Program at the Esade Business school. Ranked 8th globally by the Economist, CEMS is a Master in International Management, delivered by a global alliance of leading business schools, multinational companies and NGOs.

Operations and consultancy director in one of Spains leading experiential events and communications company

Professional Services Director responsable for starting Obtree in Spain. Obtree was a pioneer in web based content management software

Technical manager responsible for pre-sales consulting and HP's professional services in the British Telecom account. HPs largest UK account. Focus on billing, workforce management and datacenters.

Various roles in Marketing, and Consultancy in the US (Cupertino) and the UK. Expertise in systems consolidation, data center and systems architecture