Digital Marketing Specialist
CurrentOversees and manages paid marketing channels for a diverse portfolio of e-commerce and software brands, both in Israel and globally.Develops, implements, and optimizes marketing strategies to drive growth, enhance ROI, and achieve business objectives.Manages and allocates a monthly advertising budget exceeding $1M, ensuring efficient spend and measurable outcomes.Analyzes campaign performance using advanced tools and methodologies to refine strategies and maintain competitive advantage.Collaborates with cross-functional teams to align marketing efforts with overall brand and