Guy Carteciano Email & Phone Number

Canada

Canada

Toronto, Canada Area

In my most recent capacity, I helmed a comprehensive sales portfolio strategy, executed within the beverage industry, reporting to the CEO. I was able to generate a high-performing team culture as head of all sales functions. Then I guided 10 Territory Managers, the entire Sales Operations department, in addition to junior sales reps through Covid-19, working remotely while ensuring the integrity of key distribution points, and the prioritization of top brands. I also oversaw key head office relationships with the Liquor Control Board of Ontario Category Managers, strengthening Iconic's engagement with LCBO.Major accomplishments include:• Redesigned and reformulated entire sales strategy by implementing reporting metrics, opportunity analysis, KPIs, and delivering dedicated team coaching, defining clear path within a competitive market.• Established customer segments while mentoring/advising West Canada Sales Manager and Head of Agency Sales.• Eclipsed toughest competitors through acquisition of 30 major trade marketing programs, detailing prospective demand, while doubling company's portfolio offerings and securing larger market share.• Drove continuous improvement, transforming Iconic's collaborative culture by introducing weekly departmental leadership meetings to set sales priorities, plotting company success, and identifying areas for enhancement.• Amplified sales, exceeding targets in multiple sectors, outperforming former Ontario market leader within 6 months, through maximizing of existing account growth, and vetting opportunity accounts, garnering 109% increase in revenue.• Adapted to new operational parameters with Covid protocols and remote teams, defining new strategies.

Toronto, Ontario

Here I partnered with the VP of Sales in market access strategy development, reporting to the company President as Head of Sales Operations. I ran countrywide territory restructuring, optimizing sales processes, and capacity management. I advised the President and Sales VP on regular performance reviews, innovation process updates, as well as weekly sales leadership and revenue management meetings, resulting in improved decision making, performance, and profitability. I teamed up with the LCBO as Mill Street and Brickworks contact point for trade marketing programs, product listings, pricing, and product pitch meetings.Key achievements:• Merged marketing, sales, finance, and operations, driving collaboration to form national sales budget, leading trade marketing submissions with LCBO, while introducing companywide KPIs to assess performance.• Bolstered high-performing sales operations and sales team via mentorship and coaching, defining sales strategy, with metrics/reports in Excel and Salesforce.com, and Qlik Sense equipping team for success.• Implemented a new CRM system "Ontap" (SalesForce) to the Mill Street Sales force.• Achieved recognition, with Mill Street Brewery as #1 Craft Brewery and Brickworks Ciderhouse as #1 Craft Cidery, in addition to Organic Lager being #1 Craft Brand in Beer, countrywide, with Brickwork Ciderhouse as #3 Cider Brand in Ontario.• Executed revamped go-to-market strategy, enhancing the overall competitiveness of the sales department.• Created, implemented, and leveraged MACO analysis to maximize product profitability with all launches, controlling and effectively streamlining all of Mill Street and Brickworks product launches across Canada.• Partnered with TBS, LCBO (submitting via NISS System), Grocery, and Liquor Boards, running Supply Chain Authorization process as a core contributor in creative launches, fast-tracking all launch timelines.• Awarded as Top Performer across 3 consecutive years, for 2017, 18, & 19.

Toronto, Canada Area

In this capacity I collaborated with the VP of Sales and the inside sales manager in an extensive role, encompassing invoice accuracy verification, scrutiny of regional manager's budgets, process optimization, formulation, and implementation of customer budgets, in addition to contacting individual customers for payment.Several key contributions follow:• Enhanced inventory cycle count accuracy through audits of delivery invoices and manifests with return kegs, formulating system for monthly inventory tallying, to verify alignment of physical inventory with accounting systems.• Spearheaded customer marketing agreements and budget compliance, by building customer budgets and expense trackers for off-premises accounts, supervising advanced cost/revenue spreadsheets to assure profitable margins.• Increased accounting system accuracy by ensuring on-time collection and precise accounts receivables posting.• Recruited, trained, and directed accounting co-op students, assessing performance for continuous development, to significantly improve entire accounting department efficiency and standards.

Demonstrated flexibility and self management by efficiently and accurately completing numerous tasks simultaneously easing the work load off the accounting departmentCompleted various tasks in a professional manner including bank deposits, reconciliation of customer accounts, vendor payables, aged receivables and other various projectsDisplayed excellent communication skills by corresponding with several producers and company sales representatives to update transactions entered in the TAM systemEnsured all transactions actually occurred including organizing financial data for sales representatives to easily understand which client accounts needed reconcilingDemonstrated attention to detail when preparing employee T-2200 forms by comparing reports from the system to employee expense reports

Vaughan, Ontario

Worked independently and met deadlines by applying organizational skills to accurately maintain books of accounts including coding and posting invoices, preparing journal entries and posting receivablesCompleted monthly reconciliations on various accounts and maintained accounting related spreadsheets