I help luxury brands and retailers find growth internally by maximising owned-media assets to unlock their true value. I'm a media sales professional with over 35 years experience working for some of the worlds' leading media companies, including Haymarket Publishing, The Financial Times, Time-Warner, Havas Media Communications, JCDecaux, and Euromoney. 16 years ago I moved into the world of luxury retail to establish a media division for Harrods. Harrods Media is now a well established and highly successful retailer owned-media business in its own right. I have extensive management experience and consider myself as a highly effective team leader, revenue generator, innovator and creator of new media opportunities, specifically in the world of luxury retail.
Gc Consulting
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ConsultantGc Consulting Apr 2020 - PresentLondon, England, United Kingdom
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Associate PartnerSg-Retail Feb 2023 - Dec 2023Retail Media Consultant -
Partnerships DirectorHarrods May 2018 - Mar 2020London, United Kingdom -
Previously: Partnerships DirectorHarrods Mar 2018 - Mar 2020London, United Kingdom
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Media Sales DirectorHarrods Aug 2011 - Mar 2020Hammersmith, London W14To establish Harrods Media and manage a team of sales and operations professionals managing marketing programmes for luxury brands in-store via and extensive media portfolio, plus via print through Harrods Publishing. Responsibility for developing new media channels and establishing relationships with external brands and organisations.
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Advertising Sales & Sponsorship DirectorHarrods Dec 2003 - Aug 2011London, United KingdomA remit to establish and create a media division for Harrods with specific responsibility to implement a digital signage network in-store, plus re-establish a luxury publishing division for the brand. To innovate and create storewide promotions, develop relationships with luxury brands, internally and externally. P&L responsibility reporting to the Board and shareholders.
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Managing Director - Raven FoxEuromoney Feb 2002 - Dec 2003London, United KingdomMD of Travel Retail Publishing specialist, management of leading trade weekly and monthly title, which included a conference division. Established a joint venture with a US based market research company. -
International Sales DirectorJcdecaux Airport Apr 2000 - Sep 2001London, United KingdomCreated international sales network managing an international sales team in New York, Hong-Kong, Paris and London. -
Directeur GeneraleJcdecaux Jan 1999 - Mar 2000Paris, FranceManaged change of ownership from Havas Media Communication (HMC) to JCDecaux of airport advertising media company AP Systemes which managed advertising contracts across France, Spain, Portugal and Poland.
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Managing DirectorSky Sites Jan 1992 - Dec 1998London, United KingdomJoined as Commercial Director, then Sales & marketing Director, then Managing Director over 6 years with Sky Sites airport advertising operator responsible for managing the BAA advertising contract.
Guy Cheston Education Details
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St Edward'S Oxford
Frequently Asked Questions about Guy Cheston
What company does Guy Cheston work for?
Guy Cheston works for Gc Consulting
What is Guy Cheston's role at the current company?
Guy Cheston's current role is Luxury media consultant.
What schools did Guy Cheston attend?
Guy Cheston attended University Of Southampton, St Edward's Oxford.
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