Guy Cino Email & Phone Number

Lead the general management of Newegg Ltd. in Canada with primary responsibility for financial performance, talent acquisition, employee development, marketing and brand awareness, customer acquisition, product procurement and customer experience.GENERAL MANAGER/COUNTRY MANAGER, CANADA (EQUIVALENT TO SENIOR DIRECTOR)I was brought in to spearhead the establishment of Newegg Canada's first Head Office operation and a 50,000 sq.ft. distribution facility; afterwards, I assumed overall leadership and responsibility for said operations. As well, I sourced and hired 3 Senior Managers, with eventual accountability for 11 direct reports while overseeing a $60M budget. * I aligned operations, supply chain, and logistics efforts to enable product shipments to begin within just 60 days of my incorporating Newegg as a Canadian entity. * I realized unprecedented growth in Newegg’s Canadian division by expanding their product lines and negotiating lucrative deals with top Canadian distributors; as a result, revenues skyrocketed from $8M to $60M in only 3 years, and the SKU count tripled from 20,000 to 60,000 active SKUs.* I outpaced such heavy-hitting competitors as TigerDirect (source: Google Analytics and Alexa) within 18 months.* I reversed anticipated loss in Year 2 to post a 3-fold EBITDA profit gain.* I tripled market share in numerous product categories within first 12 months.* I propelled a 150% jump in new visitor traffic through an aggressive multi-pronged marketing approach that focused on a rich blend of digital and traditional marketing techniques.* I conceived and rolled out an all-encompassing brand strategy to deliver peace of mind to Canadian consumers with regard to online shopping.

Oakville, On

Formerly a single-source provider of Sales, Marketing, and Operational solutions for such manufacturing and retail juggernauts as Best Buy, Home Depot, Future Shop, and TELUS. EXECUTIVE VICE PRESIDENT, CLIENT RELATIONS / CHIEF OPERATING OFFICERCapitalizing on my vast industry network of connections to land this newly-created role, my mandate was to instill structure and provide motivational leadership within a 6-person sales team. Just 3 months into my tenure, the Company Founder singled me out for the added COO portfolio; here, I determined operational inefficiencies and opportunity for process improvements to infuse confidence, champion change, and promote a single mission and vision - always reflective of the organization's values and overall strategic goals. Finally, I supervised 7 direct reports. * I overhauled an organizational model that led to a 26% reduction in operating expenses.* I complimented our existing client base with such industry icons as Canadian Tire, Coca-Cola, and Bose Corporation, resulting in an estimated collective boost overall revenues of 25%.* I restructured and clarified responsibilities and job descriptions with supporting competency models and performance management tools; as a result, processes were streamlined, accountabilities were introduced, and employee engagement was encouraged.

Van Nuys, California

AVAD CORPORATION I was brought into this role to launch an established business model into unchartered Canadian territory. Simultaneous to Avad Corporation being acquired by Ingram-Micro, I played a pivotal role in the development of marketing strategies and market research to support its successful acquisition and ensure a proper Canadian marketing "fit."

Barrie, On

InterTAN Canada Ltd. - owns and operates several retail channel including The Source by Circuit City - A Specialty CE reseller with over 1000 locations across Canada.I introduced a comprehensive performance management system aimed at heightening accountability to impact 5,000 front-line customer service representatives across Canada.

Directed wholly-owned Canadian subsidiary; generating $60M in annual revenue through nationwide network of 350 value-added retailers.

Developed and deployed a multi-year strategy aimed at improving brand awareness, product availability and sell-through throughout Latin America.