Guy Donnelly

Guy Donnelly Email and Phone Number

Digital Director - Strategy and Data and Technology and Consulting @ London, GB
London, GB
Guy Donnelly's Location
London, England, United Kingdom, United Kingdom
Guy Donnelly's Contact Details
About Guy Donnelly

Meticulous digital and technology strategy marketeer / consultant / Meticulous digital and technology strategy marketer / consultant / strong holder; driven by technology and consumer behaviour; confidently leading a variety of global and complex projects; driving brand growth and engagement strategies, often under pressure. Skillset includes both strategic planning and story-telling skills; providing a comprehensive understanding of the digital landscape; instrumental in driving business growth initiatives for challenging and highly regulated industries. Agency / In-House experience: Publicis: Publicis Health Communications, Saatchi & Saatchi Health, Digitas Health, Razorfish, Starcom. Mediavest, Performics. WPP: Wunderman, Blast Radius. Gray Group Omnicom: DDB. The McCann Group: Health, Worldwide. gIndependent: Digital Marketing Group (DMD) Jaywing, Profero, BigIdeasGroup/Found. Digital PR: Weber Shandwick, Edelman. Experience in the sector: Healthcare services: GSK, Novartis, Reckitt Benckiser, J&J, Paypoint, Pfizer, Roche, Bayer, Merck, AstraZeneca. Banking / Insurance: Halifax, HSBC, Paypoint, Insurance. Food and drink: Pernod Ricard, Bacardi, United Biscuits, Nestle. Gaming: Entertainment Ranking-Grosvenor Casino, Mecca Bingo, Ladbrokes. Care: PDSA, ChildLine, National Health Services. Others: COI,.GOV ; driven by technology and consumer behaviour; confidently leading global and local and complex projects; driving brand growth and engagement strategies, often under pressure. SkillSet includes both strategic planning and storytelling to hands on technical ability; providing a comprehensive understanding of the digital landscape; instrumental in driving business growth initiatives for challenging and highly regulated industries.Agency / Client Experience:Publicis Group: Publicis healthcare Communications group, Saatchi & Saatchi Health, Digitas Health, Razorfish, Starcom. Mediavest, Performics.WPP: Wunderman, Blast Radius.Omnicom Group: DDB.McCann Group: Health and Worldwide.Independent: Digital Marketing Group (DMD): Jaywing, Profero, Big Ideas Group.Digital PR: Weber Shandwick/Edelman.Industry Experience:Healthcare: GSK, Novartis, Reckitt Benckiser, J&J, NHS, Pfizer, Roche, Bayer, Merck, AstraZeneca.Banking / Insurance: Halifax, HSBC, Paypoint, Assurant.Food and Drinks: Pernod Ricard, Bacardi, United Biscuits, Nestle.Gaming: Rank Entertainment - Grosvenor Casino, Mecca Bingo, Ladbrokes.Charity: PDSA, Childline, National Health Service.Other: Central Office of Information - COI.

Guy Donnelly's Current Company Details
Freelance

Freelance

Digital Director - Strategy and Data and Technology and Consulting
London, GB
Guy Donnelly Work Experience Details
  • Freelance
    Digital Director - Strategy And Data And Technology And Consulting
    Freelance
    London, Gb
  • Freelance
    Digital Director - Strategy / Data / Technology / Consulting
    Freelance Oct 2018 - Present
    London, United Kingdom
    Digital and technology strategist with a focus on driving client, brand success and successful targeting of prime prospects, driving improved engagement objectives. Built traffic acquisition and retention initiatives targeting consumers, patients and clinicians improving cross-business relationships and processes, including supply chain, compliance and procurement.Building and implementing multi-channel, cross border, multicultural, multi language digital and integrated marketing strategy and technology solution using; big data, quantitative, qualitative, data mining advancements, IOT, automation and exciting technology learnings to drive performance.Product/Project management working style: combining prince, lean, creating an agile framework supporting business channels and improving ways of working.
  • Pernod Ricard
    Digital Strategy And Project Lead
    Pernod Ricard Mar 2018 - Jul 2018
    London, United Kingdom
    Contracted to develop digital strategy, a technology integration framework and prototype for an AI-assisted mobile app and personalised user experience. Analysed big data to gain insights required for content for the app and brand site. Built a prototype with full execution plans designs backed by ROI predicted KPIs.
    View
  • Vifor Pharma
    Digital Lead, Transformation, Project Lead, Contract
    Vifor Pharma Oct 2017 - Feb 2018
    London, United Kingdom
    Led Integration of Social and Content marketing programs to drive HCP and Patient engagement including development of sales collateral to drive performance of 200 field sales executives.
    View
  • Novartis
    Digital Strategy Lead
    Novartis Jul 2016 - Aug 2017
    London, United Kingdom
    Pharma brands: Digital Strategy - Total Transformation or Integrations of new multi-channel, Leadership - Local, regional or global management, strategic digital planning, guidance and integration, with hands-on support for important projects and products across all market countries.E-Commerce - In partnership with global sales, I led the development of electronic commerce (customer and branding ) initiatives across all categories, implementing both the fundamentals and piloting more forward-thinking e-commerce business models.Search - Leading the creation and roll-out of global SEO & paid search campaigns with far-reaching success, including the use of search insights to create a winning consumer journey from every touch point.Customer Data - Set the vision and led the development of global data project to drive insight fromconsumer data (big data). Digital Content - Designed and developed unique strategies for content creation and dissemination across all digital channels, including social networks, in conjunction with the significant global content partners and distributors.Global Partnerships - Identified, developed and negotiated terms (Facebook, YouTube and Google).Digital Operating Models - Collated and implemented new digital operating models, governance policies and digital competency training.
    View
  • Gsk Consumer Health
    Global Head Of Search & Content Strategy | Transformation & Creation At Gsk / Contract
    Gsk Consumer Health May 2015 - Apr 2016
    London, United Kingdom
    First Business Hire to lead and prepare the new business for digital operations. Technology, transferring of asses and securing performance. the merger Between GSK & Novartis. Interim Digital Lead: promoted to ensure a merger with no Loss to the business of brands.Leading Search, Social, Paid Media, (Programmatic, Video Ads, Social Ads), Content for Consumer Health (OTC) - FMCG BrandsMy role was at the heart of all business areas. I not only led the digital acquisition strategy for all power brands globally, I managed all business areas, ensuring they were connected to make the consumer experience the best it could possibly be. A significant part of my role was to review and audit agency activity to identify losses and ensure critical learnings were passed on to other internal and external personnel.In addition to leading paid owned and earned media - I combined big Data, New technology, advertising, and content to produce best in class digital marketing experiences to consumers and possibilities across the multi-device and programmatic landscape.Transformation & Creation of Multi-Channel Digital Strategy focusing on traffic acquisition and brand recognition. Audit Agency spends for risk and education - identify losses and ensure significant learnings were integrated into the strategy and KPIs.
    View
  • Novartis Consumer Health
    Global Head Of Search Marketing & Content Strategy At Novartis Consumer Health
    Novartis Consumer Health Apr 2013 - May 2015
    London, United Kingdom & Swizerland
    This role is aligned with the GSK role above focusing on FMCG Power health brands. During this time, both OTC businesses from Novartis and GSK were/had merged and, as I was the only member of the Novartis global team living in London, I was fast-tracked into GSK to work for both GSK and Novartis Brands and the first to join the new Global Marketing team. Managed performance in digital, Search (SEO + PPC) social media and ensured brand awareness was just one of many rewards Primary Point (one voice yet all equal) for marketing people & reps for Contact, Social, Content, design, to Development, Google Reps and official Agencies. Integrated search into the heart of the consumer journey and marketing structure.Created the content and the vision to inspire and drive performance from positivity and achievement. and how to do digital the right way without the template for all marketing deliverable. Integrated search into the heart of the helping hand for those who needed 1-2-1 personal support or requiring confidence or to feel valued and appreciated.Co-Lead: Social SEO, Social Media, Content Strategy, PPC, Display Marketing teams, mobile, full/micro-site design, UX, Accessibility review, A/B Testing, app creation, Data importance and its usage.
    View
  • Wunderman World Health
    Digital Strategy Lead - Europe (In-House Placement) At Wunderman World Health
    Wunderman World Health Apr 2013 - Nov 2014
    London, United Kingdom
    Leading Digital: Search, Social and Content, Strategy, Analytics for Novartis Consumer Health - Europe, then Global.I worked across a wide variety of marketing channels, from hands-on optimisation and research of campaigns, to the creation of local, regional and global strategies. This included SEO, Social SEO, Social Media, Content Strategy, PPC & Display Marketing, mobile, full/micro site design, accessibility review, A/B Testing, app creation and big data analysis. I also had to ensure I was an effective manager to both agency and in-house teams.
    View
  • Publicis Health
    Director Of Search, Social & Technology At Publicis Healthcare
    Publicis Health May 2011 - Apr 2013
    London, United Kingdom
    Publicis Healthcare / Saatchi & Saatchi Health / Digitas Health is the Largest Digital Marketing Agency in the world catering exclusively to healthcare and pharmaceutical companies. My role was lead Search Strategy (SEO & PPC), Social, Create an Integrated data model for all channels and Introduce new technology into the company across Europe for the group.I worked with: AstraZeneca, Pfizer, Sanofi, Reckitt Benckiser, Boehringer Ingelheim, Novo Nordisk Publicis Health Care Group, Digitas Health Saatchi & Saatchi Health Razorfish Health Medicus International.
    View
  • Big Ideas Group
    Head Ofseo And Social (Affiliate To Agency) At Big Ideas Group - Found
    Big Ideas Group Mar 2011 - Sep 2012
    London, United Kingdom
    Multi-award-winning, performance marketing agency. Found are now currently the UK's leadingperformance digital agency.Primary Clients - Reckitt Benckiser: Nurofen, Durex, Gaviscon, Scholls, Nuromal, Mucinex, to name a few.My Primary role was to create a new agency and turn a well-known Affiliate (traffic driver) marketing leader into a full-service digital agency. Artemis8 (a super affiliate) became Found; The new boutique agency (the one to watch – NMA top 100). We launched hard with great ideas and a winning strategy, and exactly what we had that we felt other companies didn't or couldn't offer.I implemented what was needed and, within 3 months, we were a fully operating full-service digital solution provider. One year after launch, the team’s profit was almost 45%. To date, Found has more than 20 awards covering all areas of digital.
    View
  • Jaywing
    Group Account Director, Head Of Seo & New Business Lead At Jaywing
    Jaywing Mar 2010 - Mar 2011
    London, United Kingdom
    Formally The Digital Marketing Group - UKs Largest Independant Digital AgencyClients: NHS & Surgicare/Hospital Group.Currently Jaywing, known as DMG (digital marketing group) and are one of the UK’s largest agencies with over 300 digital specialists, with experts in strategy, creative, marketing, design and build, mobile, email, CRM, social media, viral marketing, media and eCommerce.20:20 Recent AwardsCampaign Top Digital Agencies Jan 2010 – 1stCampaign Top Digital Agencies Jan 2009 – 1stNMA 2009 – Top Marketing Agencies – 3rdMarketing Digital League 2008 – 3rdNMA Top 50 Marketing Agencies 2008 – 3rdFresh Awards 2008 – Freshest Use of Search – Winner
    View
  • Lowe Profero
    Seo, Content & Tech Strategist - Health & Pharma Team
    Lowe Profero Jan 2005 - Sep 2010
    London, United Kingdom
    Health & Pharmaceutical Clients :Talk to Frank - COI, Change4life - NHS, GlaxoSmithKline - GSK, Johnsons Beauty, Johnsons Baby, Roche. Pitched to clients, Conducted full techincal audits of the site and account managed all SEO clients.Expertise:• Health care specialist• Consumer Vs HCP strategy• Keyword analysis and development• Deep Competitor analysis.• On-site Optimisation including internal link auditing, optimisation of copy (including Latent Semantic Indexing).• Site Architecture Development & Analysis• Off-site Optimisation through link building and Social Media Strategies – Video Optimisation, • Podcasts and Top Social Media Networks• Web Analysis• Page Ranking Analysis• Landing page Development & Optimisation• HTML and CSS Validation to W3C Standards
    View
  • Major Players
    Search Marketing Specialist At Major Players
    Major Players Jul 2008 - Sep 2009
    London, United Kingdom
    Majorplayers is for many years known as a leading Digital Marketing Recruitment firm, specialising in new and traditional media recruitment, I Worked within the Marketing Team. I handled all Search (SEO and PPC) activities for the company:• Providing SEO (mainly SEO) & PPC strategy for the brand site• Internal & External SEO Presentations - Recruitment & SEO• Training new consultants on SEO Copywriters best practice
    View
  • Carphone Warehouse
    Key Account Manager At Carphone Warehouse
    Carphone Warehouse Jun 2005 - Aug 2007
    London, United Kingdom
    I worked directly for the CEO to manage and build relationships with all key clients and other companies such as Ofcom, Trading Standards, TV Companies, National and Regional Newspaper to ensure we had a strong relationship.Managing Internal and External relationships with Key Clients, Investors and Third party companies.Liaise between clients, CPW Directors, head of departments, press office, PR and the Legal Department in order to ensure procedures are dealt with in a professional and courteous manner and, where appropriate, commercially sound solutions are reached which protect the company/CEO image brand and reputation.Ensuring Client/third party communication is accurate and tailored in the appropriate manner, taking into consideration any legal implications.
  • Club4
    Digital Account Executive & Junior Designer
    Club4 Sep 2002 - May 2005
    Belfast, United Kingdom
    Club4 were an Integrated Marketing agency with clients within the Entertainment industry in Northern Ireland. They have now been re-branded to Club life. My role was split between an Account Manager and Digital Designer. I worked alongside another designer and developer to create banners, websites and micro-sites. Other services included ATL and BTL Marketing.It was here where I had the opportunity to experience marketing in general:BrandingGraphic DesignOnline AdvertisingOffline AdvertisingE-MarketingBluetooth/Mobile MarketingSEO and PPCFilm Production• Development and management of integrated (mainly digital) marketing campaigns across the music and clubbing industry in Belfast. Projects included: Banners, Web Design, radio and press.• Worked alongside another art worker, designer, and developer to ensure the output fulfils the brief and the technical requirements are clarified and adhered to (or “intending to”) producing the highest standard of work.•Was the primary client contact for designated projects once an initial brief has been agreed with the client.• Managed client expectations through the life of the project and formally communicate changes time/cost/quality parameters to the relevant stakeholder, whether the changes are as a result of client change requests or due to other circumstances.• Acted as internal liaison between customers and other internal creative people to produce the highest standard of work• Ensured all administrative elements, such as billing, budgets, time sheets and campaign status’ were continually updated.

Guy Donnelly Skills

Digital Marketing Online Advertising Web Analytics Seo Sem Ppc Online Marketing Account Management E Commerce Web Design Email Marketing Integrated Marketing Social Media Content Strategy Digital Strategy Strategy Digital Media Google Analytics Pay Per Click Music Production Music Composition Data Analysis Big Data Analytics Big Data Pattern Recognition Financial Analysis Business Process Improvement Procurement Financial Reporting Risk Management Risk Assessment Operational Risk

Guy Donnelly Education Details

Frequently Asked Questions about Guy Donnelly

What company does Guy Donnelly work for?

Guy Donnelly works for Freelance

What is Guy Donnelly's role at the current company?

Guy Donnelly's current role is Digital Director - Strategy and Data and Technology and Consulting.

What is Guy Donnelly's email address?

Guy Donnelly's email address is gu****@****l.co.uk

What is Guy Donnelly's direct phone number?

Guy Donnelly's direct phone number is +178723*****

What schools did Guy Donnelly attend?

Guy Donnelly attended University Of Wales, Aberystwyth.

What skills is Guy Donnelly known for?

Guy Donnelly has skills like Digital Marketing, Online Advertising, Web Analytics, Seo, Sem, Ppc, Online Marketing, Account Management, E Commerce, Web Design, Email Marketing, Integrated Marketing.

Not the Guy Donnelly you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.