Guy Golan Email & Phone Number

Israel

Basel, Baselstadt, Ch

Leading simultaneously the Novartis EU Patient Engagement strategy while serving as a functional manager for patient engagement Regional country teamsResponsible for managing and coordinating the execution of Novartis' patient engagement strategy across key European marketsCollaborate with cross-functional teams to create patient-centered programs, services, and initiatives in multi therapeutic areas with specialty on OncologyCo leading Health care environment shaping platforms such as EUnite Onco & EUnite CVD Engaging with leading EU patient advocate in multiple therapeutic areas for Win-Win solutionsDrive Novartis patient engagement vision across senior leadershipDeveloped and implemented patient engagement strategies to improve patient satisfaction, health outcomes, and retention.

Basel, Baselstadt, Ch

Reporting to country head, member of Novartis Israel Leadership teamIn collaboration with the Leadership team strategically defined the company's vision, business strategies and objectives Successfully led a team of communications, patient engagement & Digital experts to effectively drive engagement and improve outcomes for patientsDeveloped and implemented effective communication and patient engagement strategies across multiple platforms (social media and traditional media outlets) Co developed patient solutions including effective Patient support programs and Digital health solutions to support patient adherence and retention Managed crisis communications to mitigate reputational damage and minimize risk.Advised senior leadership on communication strategy and tactics to achieve organizational goals.

Leading the launch of Repaper, Hadera Paper Group’s recycled paper brand. Repaper reached noted success, with over 100 companies and business corporations that shifted to using the brand, meeting 140% of the launch goal in the retail market.Managing the launch campaign (“Buzaglo get off the tree”) in a media channels:Online – Banner Display, PPC, GDN, SEM; TV; Billboards and Print.Developing and implementing the brands’ business plan for the retail market, including pricing, POS visibility, sales representatives incentives, etc.Initiating business collaborations aimed at expanding the brand’s sales floor, including collaborations with Super Pharm, Golf & Co. and others.Producing marketing collaterals including Brand Book, package design, retail stations, etc.Developing the brands’ E-Commerce website (www.repaper.co.il), from definition, UI and UX development, content writing, graphic design, etc.Multi-platform promotion of the website: Facebook, Youtube, Outbrain, Google GDN & PPC, SEO, forming business collaborations with affiliate website, leading to low cost focused traffic.Utilizing Google Analytics, optimizing E-Commerce - improving the Conversion Rate.Creating an export platform through participation in trade shows and production of English marketing collateral for the US market.

Establishing and managing the strategic marketing communication (Marcom) array at MSD Managing the activity of the advertising, media, promotion, PR and Marcom firms and agencies.Member of strategy teams all leading brands:o Leading the Marcom channels for each brand, from planning, executing and follow-up of performance.o Developing annual Marcom strategic plans for each brand, as part of the annual marketing plan.Leading and managing (Beside the Brand Managers) break-through campaigns, including the “Herpes Zoster” campaign, promoting awareness to the disease

Overall management of the department, reporting to the CEO, acting as Management Member.Managing a team of 4 Account Managers.Reaching an annual increase of 100% in the department’s P&L within a year.Managing approx. 20 customers of various business sectors:Samlat (importer of Fiat and Alpha Romeo), David Lubinsky, Sano, CosmoPharm, Sides, Reckitt Benckiser (OTC brands), and global pharmaceuticals companies (MSD, Sanofi etc).