Guy Herrington Email & Phone Number

London, England, United Kingdom

Sitting on main Board, Risk Committee, Audit Committee and Nominations Committee. Brings strategy, marketing and commercial expertise to the business. Embraces 'challenge and support' and is a key contributor to strategic, commercial and risk debates in particular.Established in 1890 Reliance is a socially responsible bank owned by the Salvation Army. The bank provides services to personal and commercial customers and is for people and businesses who want their money to make a… Show more Sitting on main Board, Risk Committee, Audit Committee and Nominations Committee. Brings strategy, marketing and commercial expertise to the business. Embraces 'challenge and support' and is a key contributor to strategic, commercial and risk debates in particular.Established in 1890 Reliance is a socially responsible bank owned by the Salvation Army. The bank provides services to personal and commercial customers and is for people and businesses who want their money to make a difference. Business lending is prioritised to charities, not for profit organisations and business that deliver a positive, social impact. Show less

Bristol

Interim Marketing Director specialist. Expert in Brand & Marketing Strategy, Digital Marketing, Proposition Design and Customer Experience. Typically hired in 'turnaround' situations, requiring a strategic and operational review of marketing. Experienced across a range of sectors including financial services, transport and home improvements.

Birmingham, United Kingdom

Recruited by the Chief Customer Officer to lead the Group Marketing and Digital team for Wesleyan. who provide tailored financial advice and services for select professional groups, notably Doctors, Dentists, Teachers and Lawyers. Responsible for Brand, Marketing Strategy and Communications, Digital Marketing, Insight & Propositions and CRM.• Designed and received backing for a new marketing strategy focusing on improved customer segmentation and investment in affinity and partnership… Show more Recruited by the Chief Customer Officer to lead the Group Marketing and Digital team for Wesleyan. who provide tailored financial advice and services for select professional groups, notably Doctors, Dentists, Teachers and Lawyers. Responsible for Brand, Marketing Strategy and Communications, Digital Marketing, Insight & Propositions and CRM.• Designed and received backing for a new marketing strategy focusing on improved customer segmentation and investment in affinity and partnership channels• Delivered 140% of target for new business enquiries and introduced models for measuring and improving marketing ROI• Brought a Digital Transformation Program back on track• Designed and received approval for a new class of membership and membership proposition; a KSF for the Society as a mutual organisation Show less

Manchester, United Kingdom

Recruited to spearhead a review of brand, marketing and digital strategy for one of the UK's leading insurance brokers. • Developed a customer strategy including a revised brand position and customer segmentation• Accelerated digital strategy implementation improving digital marketing ROI, site performance and policy holder self-service • Led the redesign of key customer journeys to improve user experience, reduce operational costs and enhance policy holder… Show more Recruited to spearhead a review of brand, marketing and digital strategy for one of the UK's leading insurance brokers. • Developed a customer strategy including a revised brand position and customer segmentation• Accelerated digital strategy implementation improving digital marketing ROI, site performance and policy holder self-service • Led the redesign of key customer journeys to improve user experience, reduce operational costs and enhance policy holder retention• Introduced enhanced ROI measurement techniques, improved risk management processes and ‘tighter’ marketing performance reporting Show less

Birmingham, United Kingdom

Recruited by the Group Marketing Director to lead and transform marketing at the West Midland’s largest bus operator serving the region across Birmingham, Walsall, Wolverhampton, West Bromwich, Dudley, Solihull and Coventry. Responsible for marketing strategy, planning and execution across all channels including digital, social and CRM.• Designed and launched a ‘digital first’ marketing strategy to hero a new fare structure• Segmented the market as a basis for the new marketing… Show more Recruited by the Group Marketing Director to lead and transform marketing at the West Midland’s largest bus operator serving the region across Birmingham, Walsall, Wolverhampton, West Bromwich, Dudley, Solihull and Coventry. Responsible for marketing strategy, planning and execution across all channels including digital, social and CRM.• Designed and launched a ‘digital first’ marketing strategy to hero a new fare structure• Segmented the market as a basis for the new marketing strategy• Up-skilled the team in digital methods and recruited a new agency team• Introduced new performance reporting and KPI management Show less

Norwich, United Kingdom

Recruited by the CEO to review the marketing approach of this leading UK home improvement group. This included a brief to craft a new marketing strategy, marketing plan and to redesign controls and KPIs. The scope of this assignment involved marketing strategy and operations, new product development and contact centre management• Designed and delivered a fresh marketing strategy introducing a new approach to segmentation and media planning• Redesigned the creative platform across… Show more Recruited by the CEO to review the marketing approach of this leading UK home improvement group. This included a brief to craft a new marketing strategy, marketing plan and to redesign controls and KPIs. The scope of this assignment involved marketing strategy and operations, new product development and contact centre management• Designed and delivered a fresh marketing strategy introducing a new approach to segmentation and media planning• Redesigned the creative platform across digital and off line channels• Crafted a new marketing plan and introduced a new control rhythm to ensure that goals were achieved. A new risk management framework was also introduced• Delivered significant increases in qualified leads and sales turnover Show less

London, United Kingdom

A consultancy role at NXET Trains Limited, a train operating company trading as c2c Rail. c2c operates the rail franchise running train services from Shoeburyness in south east Essex to London, Fenchurch Street. Responsible for the marketing launch of the new franchise in November 2014 and for ongoing marketing strategy, planning and delivery. This included CRM strategy and execution together with digital marketing. The role also included product development, customer insight and supplier… Show more A consultancy role at NXET Trains Limited, a train operating company trading as c2c Rail. c2c operates the rail franchise running train services from Shoeburyness in south east Essex to London, Fenchurch Street. Responsible for the marketing launch of the new franchise in November 2014 and for ongoing marketing strategy, planning and delivery. This included CRM strategy and execution together with digital marketing. The role also included product development, customer insight and supplier procurement.• Designed and delivered a marketing strategy focused on the new 15 year franchise opportunity and the introduction of new products and services• Implemented a refreshed brand style and visual identity, modernising c2c and enhancing its relevance to the customer• Transformed the approach to marketing moving away from traditional channels towards a digital first approach.• Designed and implemented a social media strategy• Achieved significant increases in year on year revenue and marketing ROI Show less

Manchester

An interim director role. Accountable for Brand and Marketing Strategy, customer & market insight, marketing communications, campaign effectiveness and CRM. Design and delivery of brand positioning and campaign execution.• Designed and developed a brand position for the Bank involving deep, segmented consumer insight in an intricate market study• Developed a detailed business case and received Board backing for a significant campaign investment ready for launch in October 2014… Show more An interim director role. Accountable for Brand and Marketing Strategy, customer & market insight, marketing communications, campaign effectiveness and CRM. Design and delivery of brand positioning and campaign execution.• Designed and developed a brand position for the Bank involving deep, segmented consumer insight in an intricate market study• Developed a detailed business case and received Board backing for a significant campaign investment ready for launch in October 2014 • Transformed the marketing team structure to deliver best in class team design and capability for the future. Show less

London, United Kingdom

An interim director role. Recruited to spearhead a new, strategic direction for consumer marketing and radically transform the structure and cost profile of the team. Tasked with improving marketing effectiveness to significantly grow return on marketing investment and creating the bandwidth to develop a social media capability. Ran the control environment for UK RBB Consumer Marketing• Defined and implemented a new, customer centric brand position for the Retail business across all… Show more An interim director role. Recruited to spearhead a new, strategic direction for consumer marketing and radically transform the structure and cost profile of the team. Tasked with improving marketing effectiveness to significantly grow return on marketing investment and creating the bandwidth to develop a social media capability. Ran the control environment for UK RBB Consumer Marketing• Defined and implemented a new, customer centric brand position for the Retail business across all functions and channels, introducing a value based segmentation model adopted throughout the Retail Bank• Led the Team as Marketing Director for 12 months significantly expanding and investing in digital marketing know how and talent. This included the introduction of app based marketing and social media capabilities resulting in Barclays moving from zero to the “most liked” UK bank in two years• Directed and managed a transformation of the marketing function leading to significant year on year cost efficiencies, reduction in FTE and an increase in marketing ROI Show less

Newcastle Upon Tyne, United Kingdom

An interim director role. Accountable for Customer Management & Insight, Marketing Communications and e Commerce. Managing a team of 28 marketing professionals in a dynamic and uniquely constituted business.

Newcastle Upon Tyne, United Kingdom

An interim director role. Accountable for Brand Strategy & Execution, Proposition & Channel Development, Customer Experience & Journey, CRM, TCF, Research, Sponsorship, e Commerce and Marketing Communications.

Manchester, United Kingdom

An interim director role. Responsible for Marketing Strategy across The Co-operative Financial Services sub brands of Banking, Insurance and Investments. Accountable for Brand and Sponsorship, Proposition Development, Marketing Communications, On line, CRM, Treating Customer Fairly and Customer Complaints.

Bristol, United Kingdom

With a team of 81 marketers responsible for innovation, new product and proposition design, customer value management, CRM and all aspects of Marketing & Internal comms. Also accountable for commercial banking's strategy to complement Lloyds TSB sponsorship of Olympic Games 2012

Bristol, United Kingdom

Reporting to MD, responsible for product managment & marketing strategy, PR, On-line and internal communications through team of 60 marketers and comms specialists. Accoutable for product alliances with internal and external partners. Board member with governance, compliance and regulatory accountabilities

Gatwick, United Kingdom

Reported to regional director, responsible for revenue, product sales and customer service through a team of 175 people accross 7 business units in Surrey and Sussex

London, United Kingdom

Based at DTI HQ in London and on secondment from Lloyds TSB. Involved in development of Government policy concerning access to finance for SME's. Responsibilities included briefing ministers and liaison with key UK finance bodies including Bank of England, HM Treasury, CBI and British Venture Capital Association.

Integration role, bringing together business teams from Lloyds and TSB following merger of the two banks.