Guy Lawrence Email & Phone Number

Craft Spirit Capital Ltd is a specialist Drinks Advisory firm that provides; Brand Strategy, RTM Strategy, Operational Optimisation, and M+A Advisory services to founders, PE, entrepreneurs, HNW, small, medium and large drinks companies, on both the buy and sell side. We also invest in special situations, and bring in additional experts as and when needed.

Atotonilco El Alto, MX

Advising the Board on this fast growing, delicious and highly successful, additive free, Tequila. On track to break 100k 9L cases in 2024. New distillery in Mexico now open. No1 Premium Tequila in UK on-trade. Experiencing dramatic growth in the US currently.

London, GB

Beautiful DellaVite. Working with Cara, Poppy, Chloe, and the leadership team, to change the way people think about and drink premium Prosecco.

Keighley, GB

Staying hydrated remains a big issue for most of us to perform and remain healthy. 99% of us are dehydrated most of the time. Vidrate helps solve that problem with a sugar free all natural powdered electrolyte you add to your water. Brand sales going through dramatic growth of +120% vs 2023.

London, Eng, GB

Trustee since 2016, Chair since 2023, this is the charity for the drinks industry. We assist, restore, and develop those who have fallen on hard times, are looking for some support in the moment, or indeed a new vocation in the industry.

Space technology innovation accelerator. An amazing business model. We now have warrants over 89 high growth businesses across the complete space ecosystem, and adding 20+ per annum, at our bi-annual space camps. En route to creating multiple unicorns.

London, England, GB

Brockmans Gin is one of the largest independent global super-premium gins. With strong positions in multiple markets across Europe and the Americas including the UK, Spain, Germany, Switzerland and Canada and USA, we remain well placed to capitalise on this opportunity.

Exton, Hampshire, GB

Exton Park is one of Britain's best sparkling wines. It is a Single Vineyard proposition made from 60 acres of vines in Hampshire.

Invested in, and subsequently exited to Pernod Ricard, this beautiful super-premium Colombian rum. Multi award winning and made on the Caribbean coast of Colombia by the Riascos family that have been creating rum for three generations. Now available in over 20 markets worldwide and the most awarded rum in Colombia.

Leadership and UK RTM set-up of the award winning Mast-Jaegermeister operating company. From 0-70 employees in 3 months. Highlights include becoming a UK top 100 Sunday Times Best Small Company to work for. Promoted to Regional VP for Latin America early 2017. £100m t/o total, and 80 employees total

Moscow, RU

I was responsible for business leadership, strategy, sales, marketing and the associated P+L for the European Region during a period of substantial growth (+50%), which included doubling the size of the UK market (c350k to 700k). I also held the roles of Interim CMO and interim CEO.

London, GB

I was Global CEO and an investor in this luxury concierge and lifestyle management company, where I was responsible for building the business globally, including; full P+L management, business strategy, finance, acquisitions, marketing, franchising, sales and JVs. Working closely with the founders we grew the business to 55 markets by the time I had left.

2006-08 Global Brand Director I led the globalisation of several regional brands including Cazadores tequila, Eristoff Vodka and Otard Cognac, reviewed opportunities for acquisition and introduced and led the development of the global marketing training programme called (The Bacardi Marketing Way). 2000-06 Global Brand Director Bacardi Rum and Ready to.

I drove retail sales for Bacardi Rum, Bombay Sapphire, Martini, Bacardi Breezer and agency brands e.g. Glenmorangie. I led coaching and development of a team of 12 NAM’s and the sales force of upto 100 at key times of the year.

Business Development Manager responsible for Tesco, Oddbins and Kwiksave. Drove growth through various consumer led initiatives.

Managed the Bacardi rum brand

Draught Guinness in Cans. Managed highly successful national launch of Draught Guinness in cans with team.

Bacardi Class 2000 Executive Programme

Bsc, Biological Sciences

Education record