Guy Lawrence's Location
United Kingdom, United Kingdom
Guy Lawrence's Contact Details
Guy Lawrence work email
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Guy Lawrence personal email
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About Guy Lawrence
Investor. Chairman. CEO. Advisor. Coach. Non-Exec Director. Extensive UK and international experience of building premium consumer drinks brands. Turnarounds. Scale-up. Innovation. M+A. Brand Development. Long track record of success. I am a high energy, enterprising, financially literate and entrepreneurial individual. I am also a Trustee of The Drinks Trust, the charitable organisation for the drinks trade.
Guy Lawrence Work Experience Details
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Founder And InvestorCraft Spirit Capital Ltd Jan 2024 - PresentCraft Spirit Capital Ltd is a specialist Drinks Advisory firm that provides; Brand Strategy, RTM Strategy, Operational Optimisation, and M+A Advisory services to founders, PE, entrepreneurs, HNW, small, medium and large drinks companies, on both the buy and sell side. We also invest in special situations, and bring in additional experts as and when needed, to provide tailored / turn key solutions.
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Non-Exec Board AdvisorCazcabel Tequila May 2024 - PresentAtotonilco El Alto, MxAdvising the Board on this fast growing, delicious and highly successful, additive free, Tequila. On track to break 100k 9L cases in 2024. New distillery in Mexico now open. No1 Premium Tequila in UK on-trade. Experiencing dramatic growth in the US currently. -
Non-Exec ChairmanDella Vite Apr 2024 - PresentLondon, GbBeautiful DellaVite. Working with Cara, Poppy, Chloe, and the leadership team, to change the way people think about and drink premium Prosecco. -
Investor And Board AdvisorVidrate Jun 2021 - PresentKeighley, GbStaying hydrated remains a big issue for most of us to perform and remain healthy. 99% of us are dehydrated most of the time. Vidrate helps solve that problem with a sugar free all natural powdered electrolyte you add to your water. Brand sales going through dramatic growth of +120% vs 2023. -
ChairmanThe Drinks Trust Jan 2016 - PresentLondon, Eng, GbTrustee since 2016, Chair since 2023, this is the charity for the drinks industry. We assist, restore, and develop those who have fallen on hard times, are looking for some support in the moment, or indeed a new vocation in the industry. -
InvestorSeraphim Space Accelerator Sep 2021 - PresentSpace technology innovation accelerator. An amazing business model. We now have warrants over 89 high growth businesses across the complete space ecosystem, and adding 20+ per annum, at our bi-annual space camps. En route to creating multiple unicorns.
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Former Ceo, Investor And Board AdvisorBrockmans Gin Jan 2020 - PresentLondon, England, GbBrockmans Gin is one of the largest independent global super-premium gins. With strong positions in multiple markets across Europe and the Americas including the UK, Spain, Germany, Switzerland and Canada and USA, we remain well placed to capitalise on this opportunity. -
Non-Executive Board MemberExton Park Jan 2021 - Jun 2023Exton, Hampshire, GbExton Park is one of Britain's best sparkling wines. It is a Single Vineyard proposition made from 60 acres of vines in Hampshire. -
Exited Investor And Non-Executive ChairmanLa Hechicera - Fine Aged Rum From Colombia Mar 2017 - Apr 2021Invested in, and subsequently exited to Pernod Ricard, this beautiful super-premium Colombian rum. Multi award winning and made on the Caribbean coast of Colombia by the Riascos family that have been creating rum for three generations. Now available in over 20 markets worldwide and the most awarded rum in Colombia.
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Uk Chief Executive Officer, Regional Vp Latin AmericaMast-Jaegermeister Uk Ltd Sep 2013 - Jan 2020Leadership and UK RTM set-up of the award winning Mast-Jaegermeister operating company. From 0-70 employees in 3 months. Highlights include becoming a UK top 100 Sunday Times Best Small Company to work for. Promoted to Regional VP for Latin America early 2017. £100m t/o total, and 80 employees total
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European Managing Director, Interim CeoRussian Standard Vodka Sep 2011 - Aug 2013Moscow, RuI was responsible for business leadership, strategy, sales, marketing and the associated P+L for the European Region during a period of substantial growth (+50%), which included doubling the size of the UK market (c350k to 700k). I also held the roles of Interim CMO and interim CEO. -
Exited Investor And Global CeoQuintessentially Jan 2009 - May 2010London, GbI was Global CEO and an investor in this luxury concierge and lifestyle management company, where I was responsible for building the business globally, including; full P+L management, business strategy, finance, acquisitions, marketing, franchising, sales and JVs. Working closely with the founders we grew the business to 55 markets by the time I had left during a difficult economic period. -
Global Brand DirectorBacardi Global Brands Oct 1999 - Dec 20082006-08 Global Brand Director I led the globalisation of several regional brands including Cazadores tequila, Eristoff Vodka and Otard Cognac, reviewed opportunities for acquisition and introduced and led the development of the global marketing training programme called (The Bacardi Marketing Way). 2000-06 Global Brand Director Bacardi Rum and Ready to Drink (RTD) Portfolio.I was instrumental in formulating and leading delivering three major strategic initiatives: the global Bacardi RTD (Ready to Drink) strategy and execution (resulting in dramatic growth est. from 5m cases to 30m cases); promotion of the core Bacardi Rum experience and developing growth in emerging markets of Bacardi rum. 1999-00 Global Brand DirectorDewars White Label. I led the development and re-launch of the brand with new global advertising campaigns, integrated the brand operations in 5 main markets and grew volumes by double digits. I also developed and launched premium variants, for example, ‘Dewar’s 12’.
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Director Of SalesBacardi-Martini Uk Ltd Jun 1996 - Oct 1999I drove retail sales for Bacardi Rum, Bombay Sapphire, Martini, Bacardi Breezer and agency brands e.g. Glenmorangie. I led coaching and development of a team of 12 NAM’s and the sales force of upto 100 at key times of the year.
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Business Development ManagerBacardi Martini Uk Ltd Oct 1994 - Jun 1996Business Development Manager responsible for Tesco, Oddbins and Kwiksave. Drove growth through various consumer led initiatives.
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Group Product ManagerBacardi-Martini Uk Ltd Mar 1992 - Oct 1994Managed the Bacardi rum brand
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Brand ManagerGuinness Brewing Ltd Oct 1988 - Mar 1992Draught Guinness in Cans. Managed highly successful national launch of Draught Guinness in cans with team.
Guy Lawrence Skills
Marketing Strategy
Marketing
Marketing Communications
Business Strategy
Entrepreneurship
Strategy
Brand Management
Business Development
Fmcg
Leadership
New Business Development
Digital Marketing
International Marketing
Market Research
Advertising
International Sales
Team Leadership
Guy Lawrence Education Details
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University Of Virginia Darden School Of BusinessBacardi Class 2000 Executive Programme -
The University Of EdinburghBiological Sciences
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Marlborough College
Frequently Asked Questions about Guy Lawrence
What company does Guy Lawrence work for?
Guy Lawrence works for Cazcabel Tequila
What is Guy Lawrence's role at the current company?
Guy Lawrence's current role is Board Advisor, Non-Exec, Chair.
What is Guy Lawrence's email address?
Guy Lawrence's email address is gu****@****nce.com
What schools did Guy Lawrence attend?
Guy Lawrence attended University Of Virginia Darden School Of Business, The University Of Edinburgh, Marlborough College.
What skills is Guy Lawrence known for?
Guy Lawrence has skills like Marketing Strategy, Marketing, Marketing Communications, Business Strategy, Entrepreneurship, Strategy, Brand Management, Business Development, Fmcg, Leadership, New Business Development, Digital Marketing.
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