As President of Helium Interactive, I provide guidance for the aggressive growth strategy, leading the business direction of the agency. Provided insights and developed digital marketing strategies across many leading brands in healthcare.

CEO of Woof Gang Bakery locations in South Tampa, Clearwater and Dunedin. Woof Gang Bakery is a leading specialty retailer of pet services. We offer the very best in pet care by providing quality products and are committed to the well-being, health, and happiness of pets

Responsible in supporting the company’s continued growth and market expansion. I lead the company’s strategy and execution of the company’s brand marketing, commercial marketing, product marketing, and demand generation and will be instrumental in scaling the company’s growth in new and existing markets.

Responsible for leading the development and implementation of go-to-market strategies, product strategy and marketing. Executive leader building PartsSource's global brand, creating consumer awareness and advocacy, and driving customer preference for the brand through all channels. Delivering on financial results across PartsSource's supply chain innovations by bringing value to customers, and leading business growth by linking the innovations of the company’s products and services to the healthcare provider, OEM and service provider markets.

Responsible for the value-based care portfolio of solutions within IBM Watson Health. Includes growth and market-innovation initiatives, marketing and communications functions - brand management, product positioning, and overall growth strategies. Oversees the global product marketing for value-based care, including consumer insights, commercialization, creative development and agency management, marketing effectiveness, and media communications.

Responsible for Phytel's brand management, product positioning, product launch management and marketing research, as well as integrated marketing communications, advertising and promotional campaigns designed to reach multi-specialty group practices and health organizations nationwide. Led the transformation for building a new business strategy for Phytel. Developed a new industry category for provider-led population to the market while positioning Phytel as the leader in industry, achieving Best in KLAS recognition for 3 years in a row, achieving significant growth prior to the acquisition by IBM.

Marketing executive behind the company’s flagship TouchWorks Enterprise EHR, establishing marketing strategies through market analysis to contribute to the achievement of company-wide goals. Led the A4 Health Systems and Misys acquisition team, creating a joint value proposition for the new combined entity, including expanding the Allscripts brand architecture and brand strategy. Responsible for sales across three distinct product lines – Outpatient EMR and Practice Management Solutions, Emergency Department Information Systems, and Acute-Care Case Management.

Held several leadership positions including roles in client services, implementation and project management. (QuadraMed acquired Medicus Systems in 1997). Responsible for QuadraMed’s interface and interoperability strategy across 12 product lines and 50 products. Successfully reduced the software implementation cycle by 75% and completed 50 installations within the first 6 months of general release contributing in reduction of implementation time and achieving record setting revenue. Managed highly complex implementations including: Brigham and Women’s Hospital, Henry Ford Health System, Huntsville Hospital, Christiana Care Health System and Albany Medical Center.