Rejoined the Elements team on a consultancy basis to head up the launch of their new technology product Elements Intelligence. More info at https://ei.weareelements.io/

Yogaloft is two yoga studios in North London which offer yoga, pilates, meditation classes both in-person and online. I joined the board since 2019, and came in as Interim CEO when the founder fell ill towards the end of 2020. - Restructured the company’s financial reporting to provide clarity on monthly burn rate and runway. - Authored and administered a crowdfunding campaign which raised over £50k and secured the exceptional commitment of an angel benefactor/investor. - Trained up a new management team, providing clarity on roles & responsibilities and embedding working practices to support the company’s successful long-term operation. - Redesigned the marketing infrastructure and implemented new practices to ensure a flow of new customers sufficient to sustain the business. - Ensured the survival of the organisation through Covid 19.

Elements is a disruptive hiring consultancy that embeds best-in-class Talent Acquisition professionals within the People function of rapidly-scaling technology organisations like Spotify, Deliveroo, TikTok and Bumble. - Returned in early 2018 to play the role of CFO after the previous Financial Controller left at short notice. - Ran the process which resulted in successful inwards equity investment of £3.5m from BGF. Produced the business plan and accompanying financials. Led the financial and commercial due diligence process and associated communications with potential investors. - Moved to the CCO role in December 2018 when a new CFO was appointed. - Led a further brand refresh, managing an external agency (Brandcap) to deliver a demanding brief on a tight timescale and budget. - Negotiated two office moves and associated fit-outs in line with new brand guidelines. - Designed and implemented the Growth and Marketing Strategy required to meet the aggressive targets defined in the investment process. Managed a team of 5 delivering on weekly and monthly growth metrics.

Quiz the Nation was a high-tech pub quiz that could be played simultaneously by thousands of people in hundreds of pubs around the UK. After successfully raising investment and gaining early traction, the project was mothballed in early 2018 for insufficient progress. - Initially worked as a Consultant before the board invited me to assume the role of Managing Director towards the end of 2014. - Created the Quiz the Nation brand and associated collateral. - Led a crowdfunding process which successfully raised £300k of seed capital from a small number of key angel investors and a much larger number of crowd investors via the Crowdcube platform. - Worked with developers to design, build and test native apps for iOS and Android which sync’d with a quiz broadcast and allowed participants to respond to multiple choice questions. - Built relationships with the senior management at the UK’s largest pub groups (including Enterprise, Punch, Admiral and Stonegate). Gave presentations to C-Suite to secure commitments to meaningful product trials. - Ran direct-to-consumer marketing campaigns and test events to acquire quiz participants in a cost-effective manner.

Spent 18 months with the Elements management team, helping to define the value proposition and rename/rebrand the company from DigiMob to Elements. In that time, we grew the team from 10 to 35 more than doubled annual revenues.

Bestcarformybudget.com was a web product which aggregated the latest discounted new car deals within a certain radius of the buyer and provided expert assistance to hand-hold them through the buying process.I consulted to the founding team, helping them to define the brand, design and build the customer-facing web platform, design and build an admin system to co-ordinate the activity of an external team of salespeople, and run customer acquisition marketing activity.

Whisk is the start-up business founded by Apprentice finalist Nick Holzherr. Its technology links online recipes with online retailers. After raising over £1m of investment, it was bought by Samsung at the end of 2018. - Invested in the first round of seed capital raised in May 2012 and joined the company part-time to consult on their sales & marketing activity. - Built a bespoke sales process and coached a young team to implement it successfully, allowing them to build relationships and negotiate commercials with major recipe websites, FMCG brands and food retailers.

Media Ingenuity (now TotallyMoney) is a digital marketing business that operates various online personal finance brands. Launched in early 2006, it was part-sold in 2011 with a valuation of £34m. - Joined a team of 5 and was tasked with broadening the product offering and growing the client base, annual turnover and headcount. - Grew the number of product verticals from three to eight, the number of clients from 10 to more than 50, annual turnover from £4 million to £12 million and headcount from five to almost forty. - Launched the Credit Cards channel in 2007 and developed relationships with some of the largest credit card providers in the UK, generating annual revenues of almost £3m. - Launched the Debt Help channel in 2009. Designed and managed the build of user journey and marketing activity. Built relationships with many of the largest debt management businesses in the UK to produce revenues of almost £2m in 2010 (making us the second largest provider in the market). - Applied a strategic, research-driven approach to business development activity. Negotiated with senior management at client companies to optimise performance and maximise value. - Created an infrastructure to support growth comprising processes and materials to allow a team of six to deliver on headline business growth targets via ongoing SMART objectives.

Willis Re was the reinsurance arm of the Willis Group. It advised some of the world’s largest insurance companies on how to manage their exposure to risk and generates annual revenues of over £300m. - Joined on the graduate training scheme, working with the French, Italian and UK teams. - Worked on the accounts of large international insurance entities (including AXA, Generali and Aviva). Analysed large data sets to understand accumulations of risk, and designed financial structures to address them. - Led complex negotiations with reinsurance underwriters based in London, Continental Europe and Bermuda to obtain up to £2bn of capacity per client. - Posted to South Africa for 2 months in 2006 to set up the Willis Re South Africa office. - Promoted to Divisional Director in March 2007 with responsibility for new graduate joiners.

Ten Alps was the TV & events production company founded by Bob Geldof after he sold Planet 24. I spent 6 months in their new online venture, building the online presence and generating new business, before transferring over to the main events company to help them organise London's New Year's Eve celebrations in 2000.