Appointed to accelerate growth in the region through bringing the company closer to the key opportunity Asia Pacific markets and the 4 offices in the region (Mumbai, Shanghai, Sydney and Kuala Lumpur). Through a focus on the higher margin markets and brands / products coupled with Route to Market model changes in India and China and RTM improvements in SE Asia and Australia New Zealand to increase control of the point of sale / distributors as well as drive efficiencies and improve market… Show more Appointed to accelerate growth in the region through bringing the company closer to the key opportunity Asia Pacific markets and the 4 offices in the region (Mumbai, Shanghai, Sydney and Kuala Lumpur). Through a focus on the higher margin markets and brands / products coupled with Route to Market model changes in India and China and RTM improvements in SE Asia and Australia New Zealand to increase control of the point of sale / distributors as well as drive efficiencies and improve market insights, grew GM & EBITDA double digit CAGR despite sustained adverse raw material pricing. Show less

Joined Deoleo to lead the new marketing push into the international opportunity markets like China, India, Brazil and SE Asia, as well as drive growth off the new global brand portfolio positioning and NPD funnel in more established markets like Germany, the Netherlands, Australia and New Zealand.Working in close collaboration with the local market lead and taking into account each market's characteristics and distribution model, achieved a significant (if still limited) increase in both… Show more Joined Deoleo to lead the new marketing push into the international opportunity markets like China, India, Brazil and SE Asia, as well as drive growth off the new global brand portfolio positioning and NPD funnel in more established markets like Germany, the Netherlands, Australia and New Zealand.Working in close collaboration with the local market lead and taking into account each market's characteristics and distribution model, achieved a significant (if still limited) increase in both human and marketing resources based on the first set of consistent annual marketing plans across the business unit's key markets. Recruited and line managed brand managers in China and India.With limited resources, invested carefully in consumer understanding and focus on POS execution excellence and experimentation and increasing scale in Digital Marketing.Led development of the 5 Year Strategic Plan for the business unit that formed part of the basis of the pitch document for the sale of the company to a private equity owner. Show less

Leading a team in Madrid and London, drove growth and marketshare in a declining market, using a category growth strategy to engage customers.In the largest business, drove a through-the-line activation focus on product innovation in multiple formats to stimulate interest and new news for the market leader. Launch beat internal and external expectations.Stole share across all key countries on the priority premiumisation Gin play.Led cross-functional annual brand planning process… Show more Leading a team in Madrid and London, drove growth and marketshare in a declining market, using a category growth strategy to engage customers.In the largest business, drove a through-the-line activation focus on product innovation in multiple formats to stimulate interest and new news for the market leader. Launch beat internal and external expectations.Stole share across all key countries on the priority premiumisation Gin play.Led cross-functional annual brand planning process across the region. Show less

Beat the annual target.Simplified and harmonised the plans across W. Europe for greater effectiveness.Laid out the strategy to double profitability in the new region by 2017.

Led development of a 360º turnaround plan on Cacique rum, the business' 2nd largest brand that was declining fast at that time.While beating the annual plan, started to land the new Tanqueray global positioning in the context of the Spanish market.

Diageo Marketing and Product Innovation lead within the new, local Chinese White Spirits JV, focussing principally on the Super Premium brand ShuiJingFang. For the last year ran the marketing team (19 people), setting and executing marketing strategy and programmes.

Led the test & launch of Smirnoff North, which achieved the best on-going ROS of any Diageo Spain innovation brand.Led the development & launch of Sambao, a New To World cachaca-based brand. Led team of 5 Innovation Promoters to ensure brilliant execution and quickly embed learnings.