Why is Lead Generation Important? To ensure your business continues to grow and expand, you need to reach more people who could be your potential buyers and elicit interest in your product or service. You should see a steady inflow of people who are interested in exploring what you have to offer.Lead generation is the process of converting strangers into prospects and, ultimately, into customers. It’s the lifeblood of any business and the key to sustainable growth.To generate leads, you need to attract the attention of strangers, build interest and trust, and then persuade them to take the next step in your sales process. Robots can not do this, AI can not do this. You need to have a human face to create these important factors. You need Prospectors and Lead Generators. You need "People"!Step-by-step process:1) Define your target marketThe first step in any lead generation process is to define your target market. Who are you trying to reach? What are their needs and desires? 2) Attract attentionOnce you know who you’re targeting, it’s time to generate awareness. You need to get in front of your target audience and capture their attention. Cold/Warm calling, Emails, Social Media and other forms of awareness.3) Build interestYou need to engage your target audience and persuade them that you have something valuable to offer.4) Build trustYour target audience needs to believe that you’re a credible source of information and that you have their best interests at heart.5) Convert into a leadOnce you’ve captured their attention, built interest, and established trust, it’s time to ask for the sale. If you have established the first 4 steps and you find a prospect that is interested in selling to a trusted, person looking out for their interest then you have created a lead. 6) Nurture your leadsOnce you’ve generated a lead, the work isn’t over. You need to continue nurturing your leads and moving them through your sales funnel. You should also regularly stay in touch with your leads and build relationships with them. The more you interact with your leads, the more likely they will do business with you vs having second thoughts about the deal.7) Close the saleThe final step in the lead generation process is to close the deal. Each party walks away with something of value.