Guy Berg Email & Phone Number

St Petersburg, Florida, Us

Minneapolis, Minnesota, Us

Purchase, Ny, Us

RESPONSIBILITIES > Provided internal and external emerging payment technology consulting and thought leadership.> Provided EMV consulting to issuers, merchants, issuer processors, and acquirers to prepare for migration to chip technology for debit and credit cards. STRATEGIC INITIATIVES> Developed an Acquirer EMV migration financial model to optimize EMV migration effectiveness and resource allocation.> Provided subject matter expertise in the development of industry whitepapers for both issuer and acquirer EMV migration.KEY PROGRAMSActively contributed to MasterCard Debit strategy development and the EMF migration forum.

Minneapolis, Mn, Us

DATACARD CORPORATIONGLOBAL INDUSTRY CONSULTANT2010 - 2012Minneapolis, MNRESPONSIBILITES> Provided internal and external software solution consulting globally and established EMV consulting service offerings.STRATEGIC INITIATIVES> Assessed global smartcard personalization methodologies and selected a standardized process implemented globally.> Participated in NFC market assessment and corporate strategy development.> Led instant issuance product introduction to Asia Pacific markets.> Provided internal software solution strategy consulting DYNAMIC CARD SOLUTIONS (Acquired by DataCard)DIRECTOR, ADVANCED PAYMENT TECHNOLOGIES2009 - 2010Denver, CORESPONSIBILITIES> Guided product strategy for advanced payment technologies for Latin America markets.Strategic Initiatives> Developed Latin America market expansion strategy providing consulting services to card issuers considering EMV or NFC technology.> Built Latin America sales and distribution strategy in conjunction with the Latin American market manager and established strong brand recognition within one year in Brazil, Mexico and Central America.> Leveraged Latin America network for developing an instant issuance solution distribution strategy.KEY PROGRAMS> Developed EMV key management and data preparation requirements to establish market leading capabilities including EMV security and risk management basics, transaction types, and implementation options.> Researched NFC personalization options using the contactless interface to the secure element.

RESPONSIBILITIES > Established the Collis America office to build a professional services organization for EMV, NFC, and e-ID consulting and test tool serving North and South America. > Established the Collis America office from scratch which required locating the office, establishing benefits package, hiring staff, managing all aspects of the business.STRATEGIC INITIATIVES> Designed strategy and executed plan to build Collis brand recognition in the United States and South America. > Captured market leadership position in Brazil for EMV test tools within twelve months. > Contributed to Smart Card Alliance NFC and EMV white papers. KEY PROGRAMS> Provided NFC and contactless consulting workshop in Sao Paulo, Brazil.> Delivered an NFC and contactless workshop at Smart Card Alliance.> Participated in EMVCo and Visa Test Vendor meetings. > Attended MasterCard two day EMV consultant certification workshop in Brussels.

RESPONSIBILITIES > Managed the smart card software business unit of NBS Technologies as an independent P&L center. Achieved financial objectives through effectively managing client services, product development, and global sales.STRATEGIC INITIATIVES> Introduced a new product strategy that significantly changed the company's market position leading to new customers and the ability to support products worldwide. > Built global distribution strategy that was aligned with and supported by the product marketing strategy. > Managed the introduction of new smart card key management, data preparation and card issuance products. > Managed key relationships with Visa, MasterCard, Motorola, JCB, G&D Germany and other major accounts.> Participated in GlobalPlatform standards committees. KEY PROGRAMS> Defined and developed industry leading key management system for cryptographic keys incorporated in smart card technology. > Led the development of new machine control software for the complete NBS personalization equipment product line. > Delivered SCMS tools and smart card personalization system supporting both central and branch issuance for MULTOS and native card operating systems.

Minneapolis, Minnesota, Us

RESPONSIBILITIES > Led the creation of new electronic banking service products by leveraging products, technologies and resources across five separate product divisions. > Managed eight product managers who were responsible for developing new electronic banking products and services to be delivered over the Internet, the Deluxe ONE network connected to 1200 banks and the VRU system. STRATEGIC INITIATIVES> Successfully guarded 70% market share and generated $1M added revenues for $40M subsidiary.> Led selection of strategic partner for $135M initiative, the company's largest to date.> Managed alternative channels for delivering products including the Internet and client server based electronic delivery systems.> Developed the corporate vision for utilizing internal operations data across business units to generate new products and services; required a new corporate data policy to ensure ethical use of consumer data while performing risk assessments and check printing operations.KEY PROGRAMS> Implemented product management processes for the Deluxe ChexSystems fraud prevention business unit that delivered products to 73% of U.S. Banks. > Led the development of new fraud prevention products incorporating leading edge data modeling technology.

Minneapolis, Mn, Us

RESPONSIBILITIES > Identified and developed new smart card based product solutions and provided global consulting and sales support for smart card products in government, banking, healthcare and other market segments.STRATEGIC INITIATIVES> Promoted leading edge smart card products through Asian distribution network. > Developed, launched and sold smart cards with SCOS operating system and smart card based campus card solution.KEY PROGRAMS> Worked on a PIN pad and POS terminal product design team to develop high-end products for the petroleum market segment and for campus smart card systems.

Minneapolis, Mn, Us

RESPONSIBILITIES > Managed the implementation of merchant credit card system projects and performed technical analysis to assess new product development investments; contributed to the implementation of the US Bank debit card system.KEY PROGRAMS> Achieved a 50% reduction in chargeback processing time during Eastern Airlines bankruptcy.Integrated ACH and merchant processing systems to automate merchant settlement.

Certificate, Executive Leadership Training Program, Business, Management, Marketing, And Related Support Services

B.S., Business Administration