Guy R. Powell Email & Phone Number

Atlanta, Ga, Us

I founded ProRelevant to provide solutions that make a real difference in the bottom line where it matters. Giving marketing professionals the ability to analyze brand relevance and market effectiveness is at the heart of what we do. Leading your company’s marketing requires creativity and analytical understanding. My team and I are committed to improving your marketing effectiveness with the data, training, and consulting services to generate more revenue from limited marketing budgets. You need to adapt rapidly changing market conditions as well as leadership expectations. Analyzing key data can provide critical information to make those tough decisions with confidence. We deliver highly customized solutions developed from advanced analytics. Our proprietary tool, MarketSim®, simulates how consumers make purchases in the real world. It unifies all relevant market, customer, and competitive data into an interactive, reusable model that captures your market’s “DNA” and provides the closest view into the reality of your marketplace.

My latest book, “Marketing Machine: The Secret History of the Future of Marketing (ROI)” identifies four aspects of marketing strategy that marketers must implement to drive ROI:1. Marketing needs to be a machine2. Marketing needs to be agile3. Marketing needs to be prepared for the future4. Marketing must own the futureThis book provides case studies that reveal key lessons on eliminating rigid planning processes, taking calculated risks, measuring costs, and benchmarking results against the best – inside and outside your industry. Turn your marketing into a machine to get larger and more predictable and accountable returns. “Marketing Calculator” demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. Whether the reader is a marketer, business analyst or C-level executive, this book helps them understand the key issues surrounding the measurement of marketing effectiveness. “ROI of Social Media: How to Improve the Return on Your Social Marketing Investment” was co-authored with Steven Groves. Social media plays an integral part in marketing. We share a Media Engagement Framework that you can use to strategize, develop, implement, and measure an effective social media strategy.

As I joined Stonesoft, it was expanding with a unique firewall/VPN accelerator product. Until this time, firewalls provided security, but at the cost of slow systems. As the lead in marketing this new product, I managed and trained teams across the globe. Even though our marketing was successful, company leadership challenged me to prove the effectiveness of our various marketing strategies. I developed an effective market cost tracking system that provided the information leadership wanted and vital data I needed to effectively market the product. Learning that other businesses were also struggling with tracking market costs, this system became the foundation of my first book, “Return on Marketing Investment.”

Seeing a huge future for Internet and PC networking in the late 90s, a partner and I launched a business, Total Network Systems. Two years after the launch, we raised venture capital to continue the growth of our business. Being a new business, it was a challenge to get our name known and launch our product. It required a strong focus on marketing, which included management of a 20-person sales team. We grew our business to $8 million in sales and then sold it. One of my favorite projects was building, implementing, and installing a customized software support system that helped the business streamline sales operations from sales back through purchasing.

Au

Early in the days of PCs, they were unable to communicate with the valuable data and networks enjoyed by IBM mainframes. DCA solved this challenge by developing an industry-standard PC-to-mainframe communications product called IRMA. I was responsible for all aspects of the MacIRMA product line, a sister product to IRMA running on the Macintosh. Our product became the flagship for advanced user interface design being later incorporated into the IRMA Windows-based product. This included the product feature set specification, product marketing, product management, and marketing communications strategy. It was one of their most successful product lines with 100% growth over 2 years.

Mba, International Business

Bsee, Electrical Engineering