Guy Steele-Perkins Email and Phone Number
Guy Steele-Perkins work email
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Guy Steele-Perkins personal email
I have an MA in Strategic Marketing Management and more than 15 years’ experience developing and executing marketing strategies which deliver sustained growth through a combination of collaboration, creativity, and technical marketing expertise. My experience covers all aspects of successful marketing, advertising, public relations, direct marketing, sales promotion, and management. I excel at designing and executing highly profitable marketing and communication strategies through extensive market research, clearly articulated plans, tight budget management, and robust marketing operations. I’m also passionate about building highly engaged teams and focused on creating a culture of innovation and customer centricity. My accomplishments to date include:- delivered >$12m in net new billings at Zyscovich, collaborating with Principals to bring in work for 3 new school districts and the prestigious South County Admin Complex for Palm Beach County- supporting 12 Principals/Associate Principals at TSK Architects deliver >$11.5m in gross new billings ($7.1m net) in 4 geographic markets and 5 practice areas- devising and launching a new direct-to-consumer (DTC) caviar brand into Europe's luxury food market, growing revenues from zero to >€3.5m/year in 4 years- leading DUBS smartphone app from initial concept to contract negotiations with 3 major Hollywood film studios and Europe’s top 3 theater groups- dramatically altering buyer perceptions of KBH’s on-train media proposition which resulted in gross media revenues leaping from £50,000 a month to over £200,000 a month in just 1 year.- transforming one of London’s oldest and most venerable suppliers of fine wine into a multichannel retail operation- winning the inaugural Grand Prix Award for Direct at the Cannes Lions International Festival of CreativityExpertise: marketing strategy, market research, branding, positioning, segmentation, integrated marketing communications, digital marketing, product launch, advertising, social media management, SEO, e-commerce, user experience, content creation, ppc, survey design, B2B, business development, client relations, public relations, direct marketing, sales promotion, web design, app development, digital products, leadership, project management, quality control, proposal writing, media planning, web analytics, video editing, marketing operations, mentoring, financial management, quantitative research, qualitative research.
Sdh Studio Architecture And Interior Design
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Marketing DirectorSdh Studio Architecture And Interior Design Jan 2023 - PresentNorth Miami Beach, Florida, Us
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Marketing DirectorTreo Construction Llc Jan 2023 - PresentNorth Miami Beach, Florida, Us -
Senior Marketing & Proposal SpecialistZyscovich Nov 2021 - Jan 2023Miami, Fl, Us -
Director Of MarketingTsk Architects Nov 2019 - Jun 2021Henderson, Nevada, UsDevised and delivered marketing and business development support programs, including strategic planning, KPI goals, budget management, and execution. Created and led team which yielded 12 new architectural design projects and over $11.5m in gross new billings ($7.1m net) via marketing proposals (RFQ/RFP’s), submittals and interviews in 5 practice areas: K-12, Higher Education, Civic, Commercial and Federal.• delivered a step-change in the firm’s ability to identify, research, monitor, co-ordinate and win new business in the unpredictable environment bought about by the COVID-19 pandemic.• introduced a fresh new visual identity to marketing proposals and reorganized the knowledge systems which underpin proposal development processes at TSK to improve both the quality and efficiency of the RFQ/RFP-writing process.• implemented local campaigns integrating PR, CRM, database marketing, email, digital and social media.• introduced video to content creation and distribution capabilities.• initiated and led the 2030 Steering Committee in developing a firm-wide response to the AIA 2030 Challenge, placing sustainable design and net zero energy buildings at the heart of the firm’s design process and operations. • co-created “Skid Row 2021: An AIA International Ideas Competition” and developed stakeholder relations with the AIA national leadership team, City of Los Angeles Mayor’s Office, Skid Row Housing Trust, Los Angeles Community Action Network, AIA Committee on Design, and AIA Directorate of Government and Public Affairs. -
Marketing Director247 Commerce Jun 2018 - Jun 2019Brentford, London, GbResearched, developed and executed phase 1 of a new strategy re-positioning the London-based software developer as a specialist Magento development agency to take advantage of growth opportunities in the rapidly expanding Digital Transformation Services market. Guided the Business Development team to its first-ever new business wins by competitive tender, securing contracts with 2 prestigious brands for Magento development projects worth >£0.5m in new billings. -
Marketing Director - DubsKeen Mind Ventures Limited Mar 2014 - Jun 2018Managed business development and marketing for the smartphone app promising to make movie-going more accessible to film fans around the world. Pitched the initial concept and developed relations through to contract negotiations with 3 major Hollywood film studios, Europe’s #1 film studio, and Europe’s top 3 movie theater groups.Guided DUBS app through prototyping, research, UX design, security protocols, business modelling, marketing communications, infrastructure developments, contracting, system specification-writing, app store submissions, and proof-of-concept trials among consumers. -
Marketing Director - Attilus CaviarKeen Mind Ventures Limited Mar 2013 - May 2017Conceived and implemented branding, positioning, packaging, ecommerce and integrated marketing communication plans that maintained brand consistency, maximized effectiveness, exceeded measurable objectives, and implemented a distinctive customer relationship management strategy.Branded Attilus Caviar as the world’s first sustainable 'farm-to-table' caviar company and executed the strategy which, from no market presence at all, delivered online sales of >€1m/year within 2 years and >€3.5m/year within 4 years.Led a small marketing and ecommerce team developing and executing launch and sustain campaigns across print, SEO, PPC, blog, social media and email channels in multiple European territories.
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Marketing DirectorIn Situ Media Nov 2010 - Feb 2013Leatherhead, Surrey, GbDeveloped and implemented a customer-inspired turnaround to halt a multi-year decline in revenues, and restore confidence in a media facing challenges from new digital outdoor formats. Stemmed the decline in revenue and delivered modest growth (+9%) for the first time in 6 years after we launched a rejuvenated proposition.Defined, delivered and communicated a roadmap for product and service quality enhancements which revitalized the firm's billboard network, sales operations, brand image and marketing materials.Re-modelled marketing operations including posting processes, booking systems, client service interactions, invoicing and the generation of monthly revenue-share statements for 800+ Leisure Centres throughout the UK. -
Independent Marketing Consultant - IqviaLucidity London Aug 2009 - Nov 2010London, England, GbCollaborated with marketing leadership to create the branding, positioning and user experience for a new global knowledge management system which enabled 800+ consultants and analysts on 5 continents to leverage the company’s deep industry knowledge and expertise more efficiently and effectively. -
Freelance Account Director - Carter LondonLucidity London Feb 2009 - Nov 2010London, England, GbAccount Director on the ecommerce development team delivering a major digital transformation project for Justerini & Brooks (part of Diage plc), one of London’s oldest and most venerable suppliers of fine wine. Implemented a custom enterprise e-commerce solution (www.justerinis.com) integrating stock management, pricing, CRM systems, shipping and 3rd party warehousing. Delivered a 43% increase in online sales in the first year, while streamlined operations saved 16% on annual administration costs.
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Senior Marketing ManagerKbh On-Train Media Dec 2005 - May 2008London, Greater London, GbDevised and executed a customer-inspired turnaround in the performance of KBH's on-train advertising division, which tripled gross media revenues in the month after re-launch, boosted revenue by 126% in the full year, and delivered a profit for the first time in the division's 7-year history.Remodelled KBH's train advertising proposition and executed a turnaround which radically altered perceptions of on-train advertising media and dramatically increased recommendation behaviour among media planners and buyers working for the UK’s largest specialist outdoor agenciesIn 2007, KBH’s on-train media revenues were four (4) times higher than 2005, growing from £0.6m/year to >£3m/yearIn 2009, KBH's revenues were seven (7) times higher than 2005 (>£4.5m/year)In 2010, management exited the Taxi Advertising business completely to focus on the now hugely profitable on-train advertising business -
Independent Marketing ConsultantHabitat Nov 2004 - Dec 2005London, London, GbInitiated and led the multi-functional collaboration which generated a £2m business case for an investment in full e-commerce capabilities which received unanimous board approval.Co-created an innovative digital gift list proposition which enabled the company to participate in a £350 million market segment previously thought impossible to penetrate due to the seasonality of Habitat’s product ranges.Designed a multi-channel consumer tracking study enabling the firm to monitor homewares sales and consumer trends much more closely.Automated retail voucher redemption processes which significantly improved the accuracy and efficiency of national marketing campaign evaluations, and enabled marketers to continually optimise their targeting and messaging strategies. -
Marketing ManagerQci Assessment Limited (Part Of Ogilvy Group) Sep 2003 - Nov 2004Designed and implemented a new visual identity for the CRM Consultancy during it's integration into the Ogilvy Group. Improved early client engagement processes, and maximised growth opportunities through the development and delivery of new marketing initiatives.Delivered internal CRM seminars every month to raise QCI’s profile among Ogilvy's agency staff and promote QCI’s thought-leadership and delivery capabilities.Planned and delivered 6 CRM community events for senior CRM Directors & Managers which yielded 4 major new clients.
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Part-Time LecturerKingston University Sep 2003 - Jul 2004London, Greater London, GbPrepared and delivered the Foundations of Market Research course for first and second-year undergraduates studying on a range of business and marketing courses (a half-day commitment each week for two semesters). -
Senior Account ManagerWunderman May 2000 - Jul 2002Responsible for the development of the Centrica account (at the time, the owner of the British Gas, Automobile Association of Great Britain and Goldfish brands).My team's campaign for the Automobile Association’s Roadside Services division won the inaugural Grand Prix Award for Direct at the Cannes Lions International Festival of Creativity, work which raised Wunderman's profile to a global audience and is listed on the firm's wikipedia page as one of the company’s three most notable creative achievements. -
Senior Account ExecutiveCarlson Marketing Jul 1997 - Apr 2000Minneapolis, Mn, UsManaged client relations, the creative development process and administration for clients including Coca-Cola & Schweppes, Eurotunnel, Forte Hotels and Whitbread.Delivered national trade and consumer promotions for the Coca-Cola, Schweppes, Oasis and Appletiser brands, and launched the ‘Moments’ loyalty programme for Forte Hotels.
Guy Steele-Perkins Skills
Guy Steele-Perkins Education Details
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Kingston UniversityMarketing Strategy -
University Of GreenwichBusiness & Marketing Communications
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St John'S School Leatherhead
Frequently Asked Questions about Guy Steele-Perkins
What company does Guy Steele-Perkins work for?
Guy Steele-Perkins works for Sdh Studio Architecture And Interior Design
What is Guy Steele-Perkins's role at the current company?
Guy Steele-Perkins's current role is Marketing Director at SDH Studio and TREO Construction.
What is Guy Steele-Perkins's email address?
Guy Steele-Perkins's email address is gu****@****ich.com
What schools did Guy Steele-Perkins attend?
Guy Steele-Perkins attended Kingston University, University Of Greenwich, St John's School Leatherhead.
What skills is Guy Steele-Perkins known for?
Guy Steele-Perkins has skills like Digital Marketing, Integrated Marketing, Marketing Strategy, Advertising, Marketing, Market Research, Strategy, E Commerce, Branding And Identity, B2b, Direct Marketing, Business To Business.
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