Guy Steele-Perkins Email & Phone Number

North Miami Beach, Florida, US

North Miami Beach, Florida, US

Miami, FL, US

Henderson, Nevada, US

• Devised and delivered marketing and business development support programs, including strategic planning, KPI goals, budget management, and execution. Created and led team which yielded 12 new architectural design.
• delivered a step-change in the firm’s ability to identify, research, monitor, co-ordinate and win new business in the unpredictable environment bought about by the COVID-19 pandemic.
• introduced a fresh new visual identity to marketing proposals and reorganized the knowledge systems which underpin proposal development processes at TSK to improve both the quality and efficiency of the RFQ/RFP-writing.
• implemented local campaigns integrating PR, CRM, database marketing, email, digital and social media.
• introduced video to content creation and distribution capabilities.
• initiated and led the 2030 Steering Committee in developing a firm-wide response to the AIA 2030 Challenge, placing sustainable design and net zero energy buildings at the heart of the firm’s design process and.

Brentford, London, GB

Researched, developed and executed phase 1 of a new strategy re-positioning the London-based software developer as a specialist Magento development agency to take advantage of growth opportunities in the rapidly expanding Digital Transformation Services market. Guided the Business Development team to its first-ever new business wins by competitive tender.

Managed business development and marketing for the smartphone app promising to make movie-going more accessible to film fans around the world. Pitched the initial concept and developed relations through to contract negotiations with 3 major Hollywood film studios, Europe’s #1 film studio, and Europe’s top 3 movie theater groups.Guided DUBS app through.

Conceived and implemented branding, positioning, packaging, ecommerce and integrated marketing communication plans that maintained brand consistency, maximized effectiveness, exceeded measurable objectives, and implemented a distinctive customer relationship management strategy.Branded Attilus Caviar as the world’s first sustainable 'farm-to-table' caviar.

Leatherhead, Surrey, GB

Developed and implemented a customer-inspired turnaround to halt a multi-year decline in revenues, and restore confidence in a media facing challenges from new digital outdoor formats. Stemmed the decline in revenue and delivered modest growth (+9%) for the first time in 6 years after we launched a rejuvenated proposition.Defined, delivered and.

London, England, GB

Collaborated with marketing leadership to create the branding, positioning and user experience for a new global knowledge management system which enabled 800+ consultants and analysts on 5 continents to leverage the company’s deep industry knowledge and expertise more efficiently and effectively.

London, England, GB

Account Director on the ecommerce development team delivering a major digital transformation project for Justerini & Brooks (part of Diage plc), one of London’s oldest and most venerable suppliers of fine wine. Implemented a custom enterprise e-commerce solution (www.justerinis.com) integrating stock management, pricing, CRM systems, shipping and 3rd party.

London, Greater London, GB

Devised and executed a customer-inspired turnaround in the performance of KBH's on-train advertising division, which tripled gross media revenues in the month after re-launch, boosted revenue by 126% in the full year, and delivered a profit for the first time in the division's 7-year history.Remodelled KBH's train advertising proposition and executed a.

London, London, GB

Initiated and led the multi-functional collaboration which generated a £2m business case for an investment in full e-commerce capabilities which received unanimous board approval.Co-created an innovative digital gift list proposition which enabled the company to participate in a £350 million market segment previously thought impossible to penetrate due to.

Designed and implemented a new visual identity for the CRM Consultancy during it's integration into the Ogilvy Group. Improved early client engagement processes, and maximised growth opportunities through the development and delivery of new marketing initiatives.Delivered internal CRM seminars every month to raise QCI’s profile among Ogilvy's agency staff.

London, Greater London, GB

Prepared and delivered the Foundations of Market Research course for first and second-year undergraduates studying on a range of business and marketing courses (a half-day commitment each week for two semesters).

Responsible for the development of the Centrica account (at the time, the owner of the British Gas, Automobile Association of Great Britain and Goldfish brands).My team's campaign for the Automobile Association’s Roadside Services division won the inaugural Grand Prix Award for Direct at the Cannes Lions International Festival of Creativity, work which.

Minneapolis, MN, US

Managed client relations, the creative development process and administration for clients including Coca-Cola & Schweppes, Eurotunnel, Forte Hotels and Whitbread.Delivered national trade and consumer promotions for the Coca-Cola, Schweppes, Oasis and Appletiser brands, and launched the ‘Moments’ loyalty programme for Forte Hotels.

Ma Strategic Marketing Management, Marketing Strategy

Ba (Hons), Business & Marketing Communications

Education record