Chief Marketer at The Marketing Directors and Chief Researcher at The Market Researchers. Mission is to help aspiring national and global brands and businesses lead in their fields by:• Putting the customer at the heart of business• Creating distinctive, appealing and valuable brands• Revealing new opportunities for growth through insightful consumer research• Creating compelling and distinctive new products and communications • Engaging, inspiring, aligning and empowering teams to maximise added value• Helping companies and individuals deliver marketing excellenceExperience includes working for some of the world's leading brands and businesses including Boots, Procter & Gamble, Cadbury, McDonald's, BBC and PricewaterhouseCoopers.Pioneered many innovative techniques to help brands compete on the world stage.Co-author of The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.Specialties: Customer and brand-led growth; from insight to strategy and delivery.