Have joined the team of Chloé in the sky as an equity partner to support the company in its growth and development

Working with the Gemic team on a variety of international insight, strategy and innovation projects

futurcollective helps its clients to identify emerging needs, shape new strategies and turn them into compelling user experiences. Our ecosystem identifies the best partners to provide agile and relevant approaches to answer your business needs.

Helped to grow this stimulating and exciting innovation, brand strategy and foresight consultancy by co-creating new methods, developing the business and leading projects.Clients included: Chanel, Danone, Eckes Granini, Harmonie Mutuelle and Manpower.

I focused on growing the business, building client relationships and guiding innovation strategy.Led and coached a team that covered all phases of an innovation project from user experience: anthropologists, ergonomists to experience design.Clients include: AB InBev, EDF, Kingfisher, Kraft, LVMH, Nestlé, Newell Rubbermaid, Orange, PSA, Unilever.Selected projects:• Vision for snacking tomorrow: I helped a global FMCG player to develop an ambitious vision to support its future growth platforms.• Identifying white spaces: I led two global projects to help a growing B2B brand re-define its product and service road-map to drive topline growth.• POSM to drive difference: a project to help a global brewer create durable competitive advantage by enhancing shopper experience in an emerging market.

InProcess, Research Manager for an innovation agency that uses ‘deep’ qualitative research methods to detect hidden needs that structure new experiences.Selected projects:• A new look at the eye: creative exploration of the role of our eyes to help a luxury cosmetics company spot opportunities for re-defining the use of mascara (Esomar paper 2011).• Insights to enhance the pack experience: helping a major FMCG player detect significant opportunities for coffee pack innovation.

Global Research and Quality Manager – Managed Mercure, Novotel, Pullman and Sofitel brands as a founding member of the newly created insight team.In the first 18 months we created new research tools that helped senior management understand the challenges and opportunities of the hospitality market and craft coherent strategies to grow their brands.Selected projects:• Consumer portraits: led a complex, pan-European program to better understand and segment customer needs. This resulted in improved media targeting and more robust CRM.• Mercure Experience: devised a project that turned deep understanding of guest needs into fuel to transform the brand and create genuine differentiation. • Satisfaction drivers: acted as global “evangelist” supporting the roll-out of a new guest satisfaction tool that identified key satisfaction drivers.

Research Director & Senior Client Services Manager – Senior member of a team that grew the Mars advertising testing business in Europe over 70% annually taking it from €1.3m to over €3m in just over 2 years.Key brands included Cesar, M&M’s, Mars, Maltesers, Pedigree, Snickers, Uncle Ben’s, and Whiskas. I strengthened the relationship by working closely with brand teams to understand their objectives and deliver clear, actionable guidance to boost effectiveness.

Senior Project Manager – I managed the full lifecycle of qualitative projects for a boutique agency that provided strategic advice to clients including BBC, COI, Lloyds TSB, Mercedes Benz, 02, Toyota, Visa and Whitbread.Selected projects: • COI (government communication agency) and Home Office (UK Interior Ministry): I led a project to understand the user experience of drug treatment and support positive, engaging communication.•Daimler Chrysler (Mercedes): I identified key levers to enable POSM to enrich the experience of buying luxury cars in a functional, ‘basic’ environment

Consultancy specialising in telecoms and the impact of new technology on existing businessesExample of project - Cofinoga: project on the potential impact of mobile services on the customer relationship for a consumer finance company