Guy Winter Email & Phone Number

Detroit, Mi, Us

Ann Arbor, Michigan, Us

Member of the senior management team of the Office of the Vice President for Communications and Strategic Initiatives, with the responsibility for overseeing Michigan Creative (creative.umich.edu), the University's central marketing strategy and services unit. Lead the execution of efforts to enhance the reputation of the University of Michigan and position it appropriately among key constituents.Lead an agency and guide the effort and professional growth of 25 creative staff, delivering over 450 projects for over 125 customers annually.Provide input into brand and marketing strategy development, and develop and execute all new business strategies and pursuits. Provide strategic communications consulting to schools, colleges, units and central administrative offices on a client services basis, including marketing/communications plan development, to ensure the most effective, measurable promotion of U-M. Responsible for P&L and maintaining a budget that ensures the organization meets its annual financial goals and operational effectiveness.

Ann Arbor, Michigan, Us

Responsible for client satisfaction, growth, and management of the account team at Michigan Creative, U-M's marketing arm of the Office of the Vice President for Communications.

Ann Arbor, Mi, Us

Strategically cultivated new opportunities and drove incremental sales for global multi-channel e-commerce accounts. Teamed up with Program Managers to lead agile teams on large, multi-million dollar projects that typically included website build on a proprietary e-commerce platform, full onsite hosting and managed services, call center application development, inventory management, OMS, CRM, performance monitoring, user testing and analytics. Forecasted revenue, planned and consistently exceeded quarterly and annual sales quotas. Ensured that projects were profitable, completed on time and that all processes/procedures were met while focusing on quality standards. Fortunate to have have worked with some of the best clients at some of the best brands, including: Ann Taylor, Ann Taylor Loft, Automobile Club of Michigan (AAA MI) AAA National, AAA Mid-Atlantic, AAA Carolinas, Brookstone, Gardener's Eden, Burton Snowboards, Charlotte Russe, Custom Direct, LLC.,Fingerhut, Gettington, FujiFilm, Hannaford Bros. Co., Hickory Farms, Homegoods, Humana, Kirkland's, Legendary Whitetails, Lumber Liquidators, Meijer, OnStar, PetEdge, Pet Edge Dealer Services, Smithsonian, T.J. Maxx, The Travel Channel, Vera Bradley, Zales

Ann Arbor, Mi, Us

Sell multi-channel e-commerce solutions and services into the executive level of global retail prospects and clients. Responsible for developing and implementing strategic sales plans to accommodate corporate goals. Effectively lead teams through the qualification, strategy, proposal, and closing phases of the sales process to bring new opportunities to Fry.

I was Coolfire's first onsite Account Director at Ford and served as the primary point of contact overseeing the implementation of a revolutionary intranet application for Ford Customer Service Division. Liaised with hundreds of clients to gather requirements and procure content, while leading an agile web design and development team based in NYC. The incredible success of the project led to the sale of a similar solution to Ford of Europe. Promoted and relocated to London to work onsite at Ford of Britain to oversee the project. Established and managed Coolfire's London office. Hired new staff and lead all European business development efforts. Established partnerships with London agencies and courted in-country investors in support of Coolfire's acquisition.

Detroit, Mi, Us

Client manager for national television, newspaper and radio advertising campaigns for GM OnStar. Oversaw development of GM's Advanced Technology Vehicle's website. Managed national print media campaigns for RR Donnelly and Sons.

Minneapolis, Mn, Us

Project and event managed national dealer events and dealer marketing initiatives for Saturn Corporation. Managed auto show logistics and supervised setup, breakdown and dealer inventory with vendors and dealers across the country. Delivered engaging product presentations on the full line of Saturn vehicles and the GM EV1 to the press and large public audiences.

New York, Ny, Us

Oversaw creative and production of tv, radio and print campaigns for GMC Truck's largest regional markets in the U.S.

Executive Education Program - The Positive Leader: Deep Change And Organizational Transformation

Bachelor'S Degree, Advertising