Guy Wynter Email & Phone Number

Benalmádena, AL, ES

Spain

Madrid Area, Spain

Responsible for the legal set up and establishing Keytree (software development company) in Spain. Ongoing responsibility for Finance, Legal and HR.Set up of Keytree in Canada (Toronto)Keytree was acquired by Deloitte at the end of 2020

UK

Working in collaboration with the internal IT department, I developed a new market insights system for MASTA. This allowed the company to look at travel market dynamics and travel and vaccine product sales in a visual/geographic way, and resulted in a revised strategy for UK clinic placements.

Interim Manager - GSK Business Insights Manager - Urology (May - Dec 2009) Based in the Madrid office of GSK, my remit was to lead all aspects of Business Insight for the Global Urology Marketing team. This role included managing the Indian based secondary data analysis team, Competitive Intelligence, as well as several primary market research projects.

UK

Leading a team of 8 to develop marketing plans for key products in the R&D pipeline. The team was responsible for the market and competitor information gathering, synthesis and presentation as well as product forecasting. This role required close liaison with multiple functions, with a global scope and significant interaction with the USA marketing and.

UK

During my first 18 months at Amersham I was a key member of the DatScan relaunch team, successfully repositioning the product to go on to become Europe's most successful nuclear medicine diagnostic test.I joined GE Healthcare (then Amersham International) in the European Marketing department with the following objectives:1. To impact and improve decision.

UK And Switzerland

Business Insights Director - Switzerland (2001 - 2002)Assignment to set up a Commercial Analysis department in the Swiss operating company, and integrate its activities throughout the commercial structure. Commercial Analysis focussed on 4 key areas which were metrics, competitive intelligence, opportunity evaluation (forecasting) and primary market.