Strategic marketer with expertise in translation and transcreation for the Hispanic and Latin American communities. Experienced leader who provides valuable and relevant insight to clients in reaching broader audiences. Successful career in international business development, with emphasis in Mexico and Europe. High level ability to connect with C-Level positions and Board of Directors.President & CEO – The Marketing Factory & The Hispanic Marketing FactoryAdvisory Board Member Goddard School of Business Weber State UniversityIntermountain Foundation – Philanthropy Salt Lake Valley Board MemberFormer Board Member at Utah World Trade CenterFormer Board Member at United Way Salt LakeFormer Advisory Board Member at Huntsman Cancer InstituteFormer President & CEO Utah Hispanic Chamber of Commerce
The Marketng Factory
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Chief Executive OfficerThe Marketng Factory Jul 2015 - Present
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President & CeoThe Marketing Factory & The Hispanic Marketing Factory Jul 2015 - PresentA Marketing and Strategy Firm. We help American-based companies to reach the Hispanic segment properly. Also, we help Hispanic businesses to reach mainstream.
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Regional Vice PresidentStrategic Global Solutions - Sgs 2016 - PresentManaging the International Business opportunities. Working with the Regional Government of Castilla y León, Spain, and other Spaniard companies to penetrate the American continent. Working closely with regional governments and private sectors in North, Central and South America.
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PresidentLagaleria - The Art Of Hispanic Marketing. A Thomasarts Company Feb 2009 - PresentPresident of laGALERIA the Hispanic Marketing Agency from ThomasARTS. Responsible for “transcreating” marketing plans, strategies and campaigns from English to effectively reach US Hispanic segments nationwide. Member of the local committee of the 2014 US Hispanic Chamber of Commerce National Convention. Marketing adviser and “transcreator” of the Zions Bank’s marketing plans to reach Diverse Markets properly in Utah and Idaho Transcreator and Diverse Marketing consultant for several national, regional and local brands including: Amegy Bank of Texas, EmblemHealth, Ken Garff Automotive Group, Aetna, EmblemHealth, Bethpage Federal Credit Union, AARP, Coventry, VSP, USHCC and many others across various B2C and B2B categories.
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Co-Founder CmoMis Cursos En Linea / Guatemala 2003 - 2007e-Learning platform to help local, regional and international corporations and universities to implement training and education on a major scale in Guatemala and Cental America. Facilitator and provider of access to a first level of education for students across the Republic of Guatemala for the following universities: Universidad de San Carlos de Guatemala, Universidad Galileo, Universidad Interamericana, Universidad Rural, Colegio de Pharmaceutics of Guatemala. Expansion of the fist class education opportunities to students around the country, with big costs reductions for the universities. Company stills in operations and growing in Guatemala and Central America, now operated by the co-founder.
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Chief Marketing OfficerPresna Libre / Guatemala 1997 - 2002The youngest CMO – non-family member appointed in the history of the most influential newspaper in Guatemala and Central America for five years. Accomplishments• Developed a marketing plan, sales strategies and promotions that earned international recognition• Increased market share from 83 to 92% at a national level• Increased advertising sales up to 35% for 4 years in a row• Directed a marketing campaign that won the first Clio Award for Guatemala in 1998, working with Ogilvy as Agency of Record for Prensa Libre.• Received international recognition in the newspaper industry as Outstanding Marketer in 2001
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Regional Account ManagerLeo Burnett Guatemala 1994 - 1997Implementer of the international marketing strategies from major brands in Mexico, Central and South AmericaAccomplishments• Managed international accounts such as Shell, United Airlines, Johnnie Walker, Ray-O-Vac and Kellogg’s in Central America. • Worked in Chicago developing strategic plans and tactical strategies for major brands.• Member of the Latin America Marketing team for Kellogg’s• Voice Over of Tony the Tiger in Spanish for 5 years in Latin America • Voice Over of the Ray-O-Vac mascot (The King) in Central America for 6 years.
Alex Guzman Skills
Alex Guzman Education Details
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Pontificia Universidad Católica De ChileStrategic Planning -
Universidad Mariano GálvezGeneral
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Universidad De Las Palmas De Gran CanariaCoomunications
Frequently Asked Questions about Alex Guzman
What company does Alex Guzman work for?
Alex Guzman works for The Marketng Factory
What is Alex Guzman's role at the current company?
Alex Guzman's current role is Marketing - Diverse Marketing - International Business.
What schools did Alex Guzman attend?
Alex Guzman attended Pontificia Universidad Católica De Chile, Universidad Mariano Gálvez, Universidad De Las Palmas De Gran Canaria.
What are some of Alex Guzman's interests?
Alex Guzman has interest in Education, Disaster And Humanitarian Relief.
What skills is Alex Guzman known for?
Alex Guzman has skills like Integrated Marketing, Digital Strategy, Strategic Planning, Digital Marketing, Advertising, Online Advertising, Marketing Communications, Marketing Strategy, Marketing, Direct Marketing, Brand Development, Strategy.
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