Jose Guzman Email & Phone Number

Austin, Texas, United States

Salt Lake City, Utah, United States

Oversee > $2.5M in yearly revenue across 4 brands (Baker’s Edge, PurePort, AirSquares & Blue Zoca) and 25+ products primarily on Amazon Seller Central (3P) plus other online channels like Shopify, and Walmart.com, while concurrently managing P&L responsibilities.Regularly analyze Amazon ASIN-level data (sales, conversion rate, page views, costs, sessions, ranking) to increase sales, reduce costs, improve margins, and accurately determine product trends leading to a +202% revenue growth from 2020 to 2022.Using my expertise in targeted PPC, I developed and executed sponsored brands, sponsored products, and sponsored display campaigns on Amazon for Baker's Edge. As a result, the campaigns generated over $170K in ad revenue, a 5+ ROAS, and nearly 10MM impressions within the first 18 monthsLed day-to-day product operations, optimizing inventory, pricing, and promotions. Developed engaging A+ content and infographics targeted at specific audiences. Utilized A/B testing to identify market trends and inform competitive strategies.Conduct thorough keyword research to identify high-traffic search terms and strategically implement them into product listings enhancing product discoverability.

Fort Lauderdale, Florida, United States

Managed and oversaw every aspect of the company’s Amazon Seller Central global account, with a yearly operation that exceeded $13MM in revenue.Conducted data and statistical analysis to identify optimization opportunities for improving sponsored campaign performance and conversion. Successfully decreased ACOS from 25% to approximately 15% (2020 monthly average) without reducing Ad spend.Increased sales in North America by 72%, and sales in the UK and EU by over 500%, resulting in an overall global account growth of approximately 115% (2019 vs. 2020).Led high-priority projects, including expanding to new marketplaces, product development, sponsored advertising optimization, and improvement of inventory replenishment and forecasting SOPs.

Fort Lauderdale, Florida, United States

Managed and oversaw all supply chain operations for North America, the UK, and Europe.Daily communication with overseas suppliers, freight forwarders, and related parties to ensure on-time inventory replenishments. I implemented SOPs for Amazon’s Global Logistics services as an alternative to overcome current supply chain disruptions in the industry.Responsible and accountable for the company’s logistics processes and distribution operations, while evaluating potential improvement opportunities to define supply chain strategies to meet growth and financial objectives.

Ecuador

• Responsible for processing, reviewing and analyzing all customer transportation claims.• Managed and trained a cross-functional team; achieved significant improvements in their productivity through key performance indicators and statistics.• Obtained 100% customer renewal rate, through expert relationship- building skills and a commitment to a solution-focused, service approach.• Identified best practices within industry and comparable models for potential process improvement or innovation opportunities.

Ecuador

• Initiated contact with insured, claimants, and all relevant parties to gather basic formation, obtain recorded statements (when necessary), and explain the overall claims process.• Acted as subject matter expert and consulting resource for the unit. Developed and led the training of less experienced representatives.• Elaborated claims reports using graphic charts and data visualization techniques, for corporate clients.• Managed, updated and maintained spreadsheets to ensure accurate data for managers and decision-makers.

Minnesota

- Assisted in the training and coaching of new employees on a specific assigned work location.- Ensured efficient operation of work location and enforcement of park and division policies.- Responsible for supervising a team of 7 employees. - Supported employees throughout the park. - Responsible of ensuring food quality, presentation, recipes implementation, portion control and food waste management.

Master Of Business Administration - Mba, Business Administration And Management, General, 4.0/4.0

Bachelor Of Applied Science (B.A.Sc.), Electrical And Electronics Engineering, 90.09/100