Danielle Guzman Email & Phone Number

Accountable for developing and executing a comprehensive vision and global social media strategy focused on activating enterprise-wide priorities across Mercer, Marsh, Oliver Wyman and Guy Carpenter. Build, inspire, engage and lead a high-performing global center of expertise and excellence, bringing together teams from across Marsh McLennan businesses.

Greater New York City Area

• Responsible for overall social media vision and strategy for the organization across all social networks, leading a global team with a focus that includes:
• Oversee global center of excellence accountable for end to end program development, execution and impact
• Establish and lead Influencer Marketing strategy; identifying, sourcing, recruiting and nurturing relationships; creating and enabling opportunities between influencers, the brand and employee advocates
• Lead strategy and team responsible for global employee advocacy; with a global, regional and country activation integrated into influencer marketing program
• Elevate Mercer as a thought leader and partner of choice among key audiences; through unified global paid media strategy with a focus on brand awareness, consideration and lead gen
• Establish and deliver on company-wide consistent KPIs and analytics across the organization, channels, countries and campaigns, deliver insights and recommendations to prioritize investments and maximize business impact

NYC

Established and implemented the overall marketing strategy, including core initiatives and budgets, customer insights and go-to-market programming for the Investments and Retirement businesses.

Greater New York City Area

Founded AIG's customer insight practice, which provides strategic customer intelligence to the organization, answering the question 'why' and putting the customer at the core of key business questions, strategies and processes. Defined function’s vision and strategy, functional priorities, and recruited all team members. Embedded design thinking approach.

Greater New York City Area

• Built and led a best in class team that transformed product development and elevated Consumer products in more than 65 countries worldwide. Focused on putting customers first, using fact-based decision making to drive.
• Led establishment of product development center of excellence across 65 countries, focused on design, development, and implementation of processes to maximize product development effort and move organization towards.
• Established company’s consumer stage-gate product development process, and oversaw training, adoption, and rollout.
• Developed marketing and communications plans for documenting and publicizing new product successes, best practices, industry trends, and monthly results; included creating global mascot institutionalized across business.
• Inventoried and streamlined product development pipeline globally by 65%, resulting in more efficient allocation of corporate resources. Oversaw efforts to redefine leisure travel product constructs in Latin America.
• Built capabilities to drive innovation, including vision and launch of employee crowd-sourcing ideation portal.

London, United Kingdom

• Held position while simultaneously continuing to work as Global Head of Accident and Health, Product Development and Marketing. Led product development and marketing organization across Europe consumer division.
• Introduced and drove adoption and implementation of customer segmentation and product sequencing strategies.
• Launched Europe “Amazing Race” sales incentive contest to profitability, contributing to accelerated execution of key strategies.
• Evaluated product development results and made recommendations to regional leadership.

Greater New York City Area

• Drove product development and marketing strategy for international accident and health business across more than 65 countries; used innovative techniques to maintain industry-leading position in market. Partnered with.
• Established strategic direction and inspired and led growth of loyalty and retention program. Grew from $100,000,000 in new business to over $520,000,000 in three years.
• Led “blended product” strategy driving innovation in marketplace, resulting in more than 30 unique bundles.

Greater New York City Area

• Oversaw 360-person team to drive marketing, training, enrollment services, and e-business strategies across life, disability, medical, and dental product towers. Evangelized and educated organization on value of.
• Restructured marketing organization to better align processes to deliver on corporate goals, increase employee accountability, and reduce operating expenses.
• Reengineered training organization. Reduced operating expenses year over year while expanding training curriculum. Launched learning management system and curriculum.
• Developed corporate PR plan; resulted in 250% increase in tier one placements in first two years.
• Established capabilities to gain customer insight through broker and consumer seminar series and online chat rooms; year one of program resulted in menu of value-added services launched to meet identified needs.

Mba, International Marketing

Executive Diploma, Strategic Marketing Management

Master’S Degree, International Business & Marketing

Bachelor’S Degree, Honors Commerce, Marketing & Accounting