Responsible to design, develop, deliver, update, and maintain the District website. To train administrators on the use of the website content management system. To assist in the development of UX standards for the website, and in the content development for each department, program, and initiative. To provide direction for District branding. Interpret and apply District publishing and communications standards to support the use of online and printed resources with exceptional creativity and innovative design skills. To serve as the primary Graphic Designer for District branding and other graphic needs per direction. To develop and create graphic designs, layouts and treatments for online and printed collateral and advertisements. To submit internal print requests, and manage print requests from external vendors.

Planned, created and executed a Women’s alternative clothing brand. Manage all functions and operations. Design all apparel graphics, branding, marketing materials and website.

• Work closely with clients to understand their needs to deliver solutions with creativity, innovation, and strategic thinking.• Develop customized solutions from logos, website design, UX/UI design, print design, search engine optimization (SEO), pay-per-click advertising (PPC), social media, email marketing, and more.

• Responsible for strengthening the marketing resources, reputation, and relationships by successful engagement in marketing and advertising withinthe organization and community.• Plan, execute and evaluate web, print, social media, broadcast media and direct marketing campaigns.• Maintain strong internet and social media presence, with consistent and effective branding, messaging, and materials.• Execute the creative process and implementation of marketing strategies including campaigns, events, digital marketing, and PR.• Ensure well-coordinated patient engagement efforts.• Proactively engage internally to inform of public affairs, activities, and events.• Participate in all community events.• Conduct data analysis and research to monitor and report on the effectivenessof strategies and campaigns.

Responsible for assisting with external and internal marketing and branding initiatives. Conducting market research, analysis and positioning. Developing strategies and implementation plans. Creating concepts and content for advertising, campaigns, digital media, publishings and events. Contributing to PR and media relations materials. Contributing to the brand strategy and maintaining brand standards. Production of or direct photography and video shoots.• Assisted in company wide rebrand launch.• Helped establish new branding design systems.• Created new service line campaigns.• Established higher standards in marketing efforts.

• Responsible for the conceptualization and implementation of advertising design solutions that meet marketing strategy needs from concept to completion.• Created the overall layout, production and design with original copywriting, photography, videography and illustrations to deliver a desired message.• Developed and designed a hand coded custom built website.• Created wireframes, user flows, stylescapes and site maps to effectively communicate interaction and design ideas.• Developed content strategies and copy standards as well as tracking strategies for analytics.• Developed a branding refresh strategy. New brand design included design guidelines, standards and customized templates for multiple purposes to ensure brand consistency through all marketing channels. New branding was implemented to include internal teams, updated departmental uniforms, interior design and internal and external signage.• Developed digital marketing strategies for digital and social media campaigns.• Assisted in the organizing of promotional events and attended them to facilitate their success, including event photography and videography.• Interviewed internal team members to learn about service line patient benefits and conducted informal market research to find answers about consumer requirements, habits and trends.• Established marketing data analytics initiatives.

• Transformed wireframes and complex interactive applications into functional user interfaces.• Worked closely with product managers, marketing, and technology teams to design user experiences for new or improved product features.• Actively participated in interdisciplinary group critiques of visual design and development.• Worked with the product managers to identify design patterns, practices, standards and visual styling guidelines, including drafting and documenting UI standards in a product Style Guide.• Utilized strong visual and interaction skills to help shape product strategy.

• Create and participate in concept development and visual design for web banners, landing pages, web pages, emails, direct mail, storyboards, marketing collateral, UX/UI applications/wireframes and trade shows.• Partner with product and project managers, engineers, and Quality Assurance (QA) to communicate project objectives, scope, timeline, roles to meet projects’ targeted release dates.• Provide guidelines and direction for working with external agencies and contractors.• Consistently recognized for contribution in winning projects and campaigns that increased revenue or brand awareness.• Brought new competencies to the Creative Services Department such as web development, UX/UI applications, video, logo design and infographics.

• Created and participated in concept development and visual design for web banners, landing pages, web pages, emails, direct mail, storyboards, marketing collateral, UX/UI applications, wireframes and trade show environmental designs.• Partnered with product managers, project managers, engineers, and quality assurance teams to communicate project objectives, scope, timeline and roles to meet targeted release dates.• Provided guidelines and direction for working with external agencies and contractors.• Consistently recognized for contributions in winning projects and campaigns that increased revenue or brand awareness.• Brought new competencies to the design team such as web development, UX design principles, UI design, video production, logo design and infographics.

• Established web presence.• Introduced internet and networking technologies to streamline and expand business operations, including greater customer support, expanded client relations and improved marketing and advertising strategies.• Proposed and lead project for expanding ecommerce solutions to streamline both front-end and back-office operations. Proposal integrated business applications and automated key business functions in all departments including, sales finance, purchasing, order fulfillment and employee management through a combination of CRM, ERP and online e-commerce solutions.