Joanne Guzman Email & Phone Number

Santa Cruz, Ca, Us

* Accounts Receivable* Accounts Payable* Payroll* Reporting* Unemployment* Tax garnishments* Child support* 401k* Sick pay* Payroll taxes* Manage merchant accounts * Human Resources* Job descriptions* Employee manual* Job postings* Applicant screening & interviewing* Reporting to government* Warnings* Termination paperwork* Performance evaluations* General liability insurance and yearly audit* Workers compensation insurance and yearly audit* Payroll taxes* Corporate taxes* Sales tax (monthly) and quarterly sales tax returns* Website* Analytics* SEO* SEM* Online directories* POS System * Implementation & management* Tracking of discounts and comps* Reporting on staff sales, item sales & issues* Customer relations data base* Donations* Advertising* Manage print, radio & social campaigns* Marketing* Social media posts* Design all marketing collateral* Email marketing* Press Releases* Create graphics for digital marketing* Analytics* Online Reputation Monitoring* Entertainment booking * Event Planning* Catering / Events Sales* Annual licensing & Permitting* Decor/Design* Community Relations* Board member of the Scotts Valley Chamber* On the Scotts Valley Economic Recovery Committee* Work with schools, local businesses and non-profits

Scotts Valley, Ca, Us

Reporting directly to the VP of Communications and Philanthropy, brand development, company collateral, online marketing, content creation, website administration and traffic growth, SEO (search engine optimization), SEM (search engine marketing), PPC (pay per click advertising), social media, analytics, press releases, media distribution & email marketing. Accomplishments:- Change agent. Initiated online marketing for Hospice of Santa Cruz County (HSCC). HSCC was not showing in search engines despite being the only freestanding community-based hospice in Santa Cruz County for over 30 years. The agency had an online presence through the website for 10 years along with numerous print and online articles, however the agency only appeared in SERPs (search engine results pages) when searching specifically for brand website url (hospicesantacruz.org). Performed SEO - HSCC now showing on first page results for several search terms:* Hospice* Volunteer in Santa Cruz* Grief Support* Donate in Santa Cruz- Spearheaded Google Grant award. Resulted in $120,000 per year of in-kind advertising on Google (PPC) to promote hospice care, annual fundraising events, volunteer recruitment and grief support programs.- Developed Online Marketing Strategic Plan- Created initiative for nationwide #GivingTuesday campaign- Produced Volunteer Visitor marketing video (interviewed, filmed and edited)- Increased online giving 89%"Joanne understands the big picture, knows budgeting and finance and communicates up, down and laterally with integrity, respect and clarity." Ann Pomper, former Executive Director - Hospice of Santa Cruz County

Owned and operated a branding agency providing logo design, website design, business cards, brochures and other company collateral. Performed sales, CRM, business development, operations, online marketing, SEO, SEM, content marketing, analytics, human resources, accounting and employee supervision.Accomplishments:- Created business plan including executive summary, market analysis, benefit statement, product and service model, financial projections, and sales and marketing plan.- Developed business strategy and built branding business from the ground up with minimal start-up capital. Using online marketing tactics, quickly gained online presence and exceeded performance goals.- Utilized content marketing for search engine optimization to quickly out-perform local Santa Cruz County competitors for first position page ranking on search engines."The service I had from Joanne was faultless. Joanne and her team provided a very polished process and was always personable, positive and very creative." Paul Lavery, Operational Excellence Manager at eBay Inc

Brand development, SEO, SEM, PPC, affiliates program management, analytics, sales and business development, channel strategy, CRM, print media and operations. Supervised staff, managed online marketing, employee training, human resources and accounting. Created operating policies and procedures.Consulted an additional four years after leaving position, including development of SpinSite's enterprise software solution website and collateral.Accomplishments:- Designed online strategy and successfully implemented numerous marketing campaigns for B2B and B2C. Online and traditional print and media. Led marketing team to successfully execute initiatives.- Simultaneously managed $730k/annual SEM/PPC campaign, $84k/annual SEO campaign and affiliate marketing campaign consisting of 92 affiliates.- Partnered with global channel marketing on development of channel strategy to launch and execute new product. Resulted in entering new geographies, creating new product introduction, channel expansion and gain in product market share for existing products. Product placement at Fry’s Electronics and Best Buy. - Performed advertising and sales analysis using analytics, developing and implementing A/B testing to drive increased conversion to maximize ROI.- Created operating policies and procedures "Joanne designed a number of marketing campaigns and led her team in successfully implementing both online campaigns as well as print advertising. She thinks outside the box and developed many innovative marketing solutions for my company." Ed Hoskins, CEO - SpinSite, Inc.

Santa Cruz, Ca, Us

Operations, accounting, guest services and supervision of 12 employees. Assisted in management of 146 residential units. Processed, maintained & audited personnel documents, files and computerized record systems for over 1000 employees. Accomplishments:- Instrumental in annual pass sales growth of 233% from 3,000 to over 10,000 in one year.- Awarded for creating concierge initiative to increase hotel sales- Created database for rental tracking due to lack of residential property software to meet organizational needs."Joanne has a work ethic which is second to none. She does her own job while catering to local charities and organizations." Daniel Tarsky, Database Administrator at SynerMed, Inc.

Cma

Business & Accounting